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Lesson Plan
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\n\"Critical\n\n
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\nCurated OER\n
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\nCritical Consumerism\n

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\n\nFor Teachers\n\n9th - 10th\n
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\nDevelop critical thinkers and awareness of the media's techniques. Impressionable minds analyze advertisements they see all around them in this potentially 3-week long unit of five complete lesson plans. Extended discussions, outside...\n
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Lesson Plan
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\n\"Analyzing\n\n
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\nCurated OER\n
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\nAnalyzing Advertising\n

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\n\nFor Teachers\n\n9th - 12th\n
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\nSome ads really make products look great, and even better than they really are! Kids get into small groups to research and compare marketing used by various cell phone companies. They analyze advertisements, carrier options, and cell...\n
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Lesson Plan
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\n\"Build\n\n
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\nCurated OER\n
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\nBuild It With Lincoln Logs!\n

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\n\nFor Teachers\n\n3rd - 5th\n
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\nStudents use primary sources to analyze advertisements, prices, and styles of Lincoln Logs from Carson Pirie Scott catalogs from 1952 to 1960. Students then compare modern-day toy to Lincoln Logs of the 1950s by analyzing differences in...\n
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Lesson Plan
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\n\"The\n\n
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\nThe Art of Persuasion-Analysis of Argument\n

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\n\nFor Teachers\n\n9th - 11th\n
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\nAnalyze advertising techniques in order to pinpoint persuasive strategies that writers use. These same techniques are then examined in persuasive speeches. You will have to find your own advertisements, but speeches are included. Finish...\n
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Worksheet
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\n\"Deconstructing\n\n
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\nCurated OER\n
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\nDeconstructing an Advertisement\n

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\n\nFor Students\n\n7th - 12th\n
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\nEthos, logos, and pathos. Class members use an inventory analysis to deconstruct the effects of an advertisement. They identify the target audience, the persuasive and color appeals used, as well as the diction, images, and tone.\n
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Lesson Plan
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\n\"Advertisements\n\n
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\nCurated OER\n
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\nAdvertisements and Commercials\n

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\n\nFor Teachers\n\n3rd - 5th\n
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\nStudents analyze advertisements. In this advertising lesson, students share their favorite print advertisements and commercials and explain why they like them. Students view more print or television advertisements aimed at children and...\n
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Lesson Plan
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\n\"Media\n\n
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\nCurated OER\n
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\nMedia Messages\n

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\n\nFor Teachers\n\n6th - 8th\n
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\nMiddle schoolers analyze advertisements and decide what message is being conveyed. In this media lesson, students analyze drawings from a tall tale. Middle schoolers view drawings from the book Johnny Appleseed and discuss the colors of...\n
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\n\"The\n\n
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\nThe True \"Cost of Cool!\"\n

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\n\nFor Teachers\n\n8th\n
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\nEighth graders study hidden environmental costs in things we buy.  In this consumerism lesson students watch a video about consumerism and analyze advertisements in teen magazines. \n
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\n\"Titration:\n\n
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\nCurated OER\n
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\nTitration: Standardization of a Base and Analysis of Stomach Antacid Tablets\n

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\n\nFor Teachers\n\n9th - 12th\n\nStandards\n
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\nTitration experiments don't have to give your high schoolers a stomachache. Study the ways to titrate an acide with a base in an engaging science experiment, which involves creating solutions and performing titrations. Pupils...\n
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Lesson Plan
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\n\"Advertising\n\n
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\nAdvertising – Does it Affect Our Purchasing Descisions?\n

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\n\nFor Teachers\n\n9th - 12th\n
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\nStudents consider the power of advertisements. In this consumerism activity, students dicuss advertising techniques, advertising regulations, and analyze advertisements. Students also complete and evaluate and ad count actvitiy.\n
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Lesson Plan
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\n\"Target\n\n
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\nCurated OER\n
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\nTarget Audience\n

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\n\nFor Teachers\n\n9th - 12th\n
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\nStudents explore and describe various persuasive tools used in advertisements, analyze advertisements provided by teacher, and identify target audiences. Students then work in groups to find advertisements aimed at assigned target...\n
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Lesson Plan
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\n\"Convince\n\n
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\nCurated OER\n
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\nConvince Me!\n

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\n\nFor Teachers\n\n6th - 8th\n
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\nStudents analyze advertisements meant to persuade a reader to purchase a certain product or service to find out what stands out about the ad or what it is about the ad that persuade readers. They complete an analysis chart, and discuss...\n
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Lesson Plan
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\n\"The\n\n
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\nThe Influence of Advertising\n

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\n\nFor Teachers\n\n11th - Higher Ed\n
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\nStudents analyze advertisements and develop guidelines for viewing advertising. In this advertising lesson, students discuss print ads, TV commercials, and other examples of ads. Students survey their friends or relatives about their...\n
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Lesson Plan
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\n\"Ad\n\n
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\nAd Creation from Admongo.gov\n

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\n\nFor Teachers\n\n5th - 6th\n
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\nLearners explore consumerism by completing a worksheet. In this advertisement lesson, students discuss the relationship between the media and consumerism while analyzing advertisements from the Internet, magazines and T.V. Learners...\n
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Lesson Plan
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\n\"The\n\n
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\nThe 1920s: The Rise of Consumer Culture\n

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\n\nFor Teachers\n\nAll\n
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\nStudents examine economic, social, and cultural aspects of the 1920s. They provide a brief political history of the 1920s, focusing on the death of Warren Harding (Was he poisoned by his wife?) and develop skills in analyzing...\n
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Lesson Plan
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\n\"The\n\n
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\nThe Art of Advertising \n

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\n\nFor Teachers\n\n7th - 12th\n
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\nGet your class thinking about advertising with this lesson plan. Over the course of 15 days, your class will discuss advertising techniques, study the concepts of pathos, logos, and ethos, and analyze the persuasive techniques of...\n
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\n\"Body\n\n
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\nCurated OER\n
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\nBody Image\n

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\n\nFor Teachers\n\n5th\n
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\nFifth graders look at advertisements paying close attention to the people in them, then create an advertisement based on a healthy body image. In this health lesson, 5th graders analyze magazine or television advertisements for the...\n
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\n\"ASTHMA\n\n
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\nASTHMA POSTER CAMPAIGN\n

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\n\nFor Teachers\n\n3rd - 4th\n
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\nStudents examine the condition, triggers, and ways to cope with asthma, compare their previous knowledge of asthma with new information presented in an educational video, and use information about asthma to the creation of an asthma...\n
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Lesson Plan
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\n\"Levittown,\n\n
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\nCurated OER\n
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\nLevittown, White Picket Paradise?\n

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\n\nFor Teachers\n\n6th - 8th\n
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\nStudents study the origins and happenings of Levittown, Pennsylvania. In this Pennsylvania history lesson plan, students use primary and secondary sources to research the beginnings of Levittown, PA. As a culminating activity, students...\n
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Lesson Plan
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\n\"Advertisers\n\n
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\nAdvertisers Tread Lightly; Quietly Encouraging Consumers To Spend Again\n

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\n\nFor Teachers\n\n7th - 12th\n
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\nStudents analyze how one national company responded to the tragedy incorporating special message into its advertising. They are to attain knowledge of advertising as it relates to current events.\n
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Website
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\n\"Sophia:\n\n
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\nSophia Learning\n
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\nSophia: 5 Core Concepts of Media Literacy\n

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\n\nFor Teachers\n\n9th - 10th\n\nStandards\n
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\nIn this lesson, students will engage in multiple parts of a lesson that guide students to uncover many levels of meaning in media messages. Discussion questions and a slideshow presentation are parts of the lesson that address the...\n
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Unit Plan
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\n\"Tune\n\n
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\nEducation Development Center\n
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\nTune in to Learning: Truth in Advertising\n

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\n\nFor Students\n\n9th - 10th\n\nStandards\n
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\nInteractive lesson and activities for learning to look critically at the persuasive techniques of advertisements promoting political candidates and products.\n
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Activity
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\n\"Read\n\n
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\nReadWriteThink\n
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\nRead Write Think: June 8, 2007: Commercial Ice Cream Is First Sold in the u.s. In\n

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\n\nFor Teachers\n\n9th - 10th\n\nStandards\n
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\nA great lesson for students to explore commercial advertising using Cass-Clay Museum Ads and ice cream. Great resource for teachers to get lesson plans about advertising.\n
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