Intended Audience Teacher Resources
Find Intended Audience educational ideas and activities
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New Review Advertising
The activities in this packet are designed to ensure that all class members have the necessary background knowledge to successfully engage in an assessment of advertisement appeals. After examining a series of ads, individuals use the provided instructional activity to draw a picture of an ad they have seen and answer the questions about the ad.
8th - 12th Language Arts 4 Views 4 Downloads
Discovering Japan Through Cooperative Research
Search a variety of sources to create a multimedia or book project about Japan. Learners use the independent investigation method to plan and conduct research about Japan. They use the information they discover to create a computer book or a multimedia project for an oral presentation.
4th - 6th 21st Century Skills 7 Views 207 Downloads CCSS: Adaptable
Supply and Demand
Happy Meals® may have been popular because of the coveted prize that came with the fries. Mathematicians analyze a fictitious BurgerRama campaigning to sell cartoon-character dolls. They graph sales on a chart. In doing so, they examine linear equations for supply and demand.
7th - 10th Math 50 Views 219 Downloads CCSS: Adaptable
Fourth and fifth graders try their hand at persuasive writing. They listen to well-written persuasive articles so they can get a sense of what good persuasive writing is. Then, they brainstorm topics they'd like to write about and are given an excellent persuasive writing organizer worksheet which is embedded in the plan.
4th - 5th Language Arts 163 Views 338 Downloads
An Honest Cigarette Ad?
Students recognize the intended audience for a certain advertisement They recognize advertising techniques aimed at the intended audience and create their own advertisements about the truth of cigarette smoking. Students begin to see that tobacco advertising increases young people's risk of smoking by using themes that appeal to them, such as fun times, action, and being popular and attractive.
K - 8th Health 3 Views 10 Downloads
Campaign Songs as Propaganda:Free Trade vs. Protectionism - In Whose Interest?
Students analyze campaign messages about tariffs in a 19th-century campaign song. They read and discuss the lyrics, complete an analysis worksheet, and identify the intended audience of the song's message.
9th - 12th Social Studies & History 3 Views 4 Downloads
Slimy Advertising and a Wicked Resume
Students compare and contrast a classic fairy tale with a fractured story. They create a list of skills that appeal to a fairy tale employer and understand successful advertising that appeals to its intended audience. They write an advertisement flier that would appeal to a witch.
3rd - 5th Language Arts 5 Views 32 Downloads
Slimy Advertising and a Wicked Resume
Learners create advertisements. In this advertising and resume writing lesson, students read a variety of fractured fairy tales and create a product which appeals to its intended audience (i.e. witches, frogs, etc) through advertising.
2nd - 4th Language Arts 3 Views 13 Downloads
Persuasion in Print
Advertisers target teenagers. Groups select three magazine advertisements for similar products, analyze the appeals used in each, create a poster that features the persuasive techniques used, and present their findings to the class. The richly detailed plan includes a pre-quiz, an advertising analysis worksheet, poster directions, as well as sample rubrics.
9th Language Arts 6 Views 126 Downloads
Students analyze persuasive documents to identify the persuasive techniques and target audiences. For this persuasive documents lesson, students identify emotional appeals in advertisements and slogans and how the appeals correlate with Maslow's "Hierarchy of Needs".
Higher Ed Language Arts 8 Views 70 Downloads
Native American Culture: The Light in the Forest
Seventh graders read the novel, The Light in the Forest. They work in groups to research and create artifacts for a Native American Living Museum. They complete a Powerpoint presentation of their virtual museum to classmates.
7th Language Arts 3 Views 9 Downloads
Advertising as Argument
Twelfth graders examine print ads to determine purpose and audience and create an analysis presentation for the lesson. In this advertising lesson, 12th graders view ad slogans and discuss the products and purpose for each ad. Students create a PowerPoint or poster that analyzes a print advertisement for audience, appeals, images, motivation, and philosophical beliefs.
12th Language Arts 3 Views 22 Downloads
Core Democratic Values of American Constitutional Democracy
Students describe the ideas found in the core democratic values. In groups, they design and create a brochure explaining how the values relate to other ideas that Americans accept as a nation. They share what they know with with elementary students.
9th - 12th Social Studies & History 3 Views 20 Downloads
Fifth graders research experiences of African-Americans under the institution of slavery by exploring and reporting on Library of Congress material, including information from primary and secondary sources. Students share the information they gather with their classmates, and present information by creating a pamphlet, written in the first person, describing a life in slaver.
5th Social Studies & History 3 Views 9 Downloads