Intended Audience Teacher Resources

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First graders brainstorm in class discussion in order to generate topics for writing. The topics for the writing should be related to the real world and students should concentrate upon producing for an intended audience.

New Review Advertising

The activities in this packet are designed to ensure that all class members have the necessary background knowledge to successfully engage in an assessment of advertisement appeals. After examining a series of ads, individuals use the provided worksheet to draw a picture of an ad they have seen and answer the questions about the ad.
Search a variety of sources to create a multimedia or book project about Japan. Learners use the independent investigation method to plan and conduct research about Japan. They use the information they discover to create a computer book or a multimedia project for an oral presentation. Multiple resources and reproducible materials are included.
Happy Meals® may have been popular because of the coveted prize that came with the fries. Mathematicians analyze a fictitious BurgerRama campaigning to sell cartoon-character dolls. They graph sales on a chart. In doing so, they examine linear equations for supply and demand. Links to three associated worksheets and a detailed lesson plan are embedded into this website.
Fourth and fifth graders try their hand at persuasive writing. They listen to well-written persuasive articles so they can get a sense of what good persuasive writing is. Then, they brainstorm topics they'd like to write about and are given an excellent persuasive writing organizer worksheet which is embedded in the plan. This organizer is top-notch, and will help your charges organize their thoughts and come up with a plan to write a terrific persuasive essay. The lesson should be a hit with your kids because they get to write about something that's very important to them.
Students use titles of Shel Silverstein poems to generate their own poetry for Students. Each student then compares his or her poem to the Shel Silverstein poem of the same title.
Students recognize the intended audience for a certain advertisement They recognize advertising techniques aimed at the intended audience and create their own advertisements about the truth of cigarette smoking. Students begin to see that tobacco advertising increases young people's risk of smoking by using themes that appeal to them, such as fun times, action, and being popular and attractive.
Students analyze campaign messages about tariffs in a 19th-century campaign song. They read and discuss the lyrics, complete an analysis worksheet, and identify the intended audience of the song's message.
Students write paragraphs about the message of an advertisement ad they see in magazines and their intended audience. In this advertisements lesson plan, students look at tobacco, clothing, hair products, and more.
Students compare and contrast a classic fairy tale with a fractured story. They create a list of skills that appeal to a fairy tale employer and understand successful advertising that appeals to its intended audience. They write an advertisement flier that would appeal to a witch.
Students create advertisements. In this advertising and resume writing lesson, students read a variety of fractured fairy tales and create a product which appeals to its intended audience (i.e. witches, frogs, etc) through advertising. 
Advertisers target teenagers. Groups select three magazine advertisements for similar products, analyze the appeals used in each, create a poster that features the persuasive techniques used, and present their findings to the class. The richly detailed plan includes a pre-quiz, an advertising analysis worksheet, poster directions, as well as sample rubrics.
Twelfth graders work on the skills of literary criticism using real documents to set the context for the lesson. They examine the propaganda in the interest of finding examples of how it is used as a persuasive form of writing.
Students analyze persuasive documents to identify the persuasive techniques and target audiences. In this persuasive documents lesson, students identify emotional appeals in advertisements and slogans and how the appeals correlate with Maslow's "Hierarchy of Needs". Students create their own persuasive document that addresses the real-life situation as a canned food drive or tutoring program.
Students study advertisements from the 'H.I.V Stops with Me' Web site and develop similar theme-based advertisements geared specifically toward an H.I.V.-positive teenage audience.
Eighth graders analyze three magazine advertisements that are personally appealing. While working in cooperative groups, they create a poster that features several persuasive techniques.
Seventh graders read the novel, The Light in the Forest. They work in groups to research and create artifacts for a Native American Living Museum. They complete a Powerpoint presentation of their virtual museum to classmates.
Twelfth graders examine print ads to determine purpose and audience and create an analysis presentation for the lesson. In this advertising lesson, 12th graders view ad slogans and discuss the products and purpose for each ad. Students create a PowerPoint or poster that analyzes a print advertisement for audience, appeals, images, motivation, and philosophical beliefs.
Students describe the ideas found in the core democratic values. In groups, they design and create a brochure explaining how the values relate to other ideas that Americans accept as a nation. They share what they know with with elementary students.
Fifth graders research experiences of African-Americans under the institution of slavery by exploring and reporting on Library of Congress material, including information from primary and secondary sources. Students share the information they gather with their classmates, and present information by creating a pamphlet, written in the first person, describing a life in slaver.

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