Marketing Teacher Resources

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Young scholars explore the history of monopolies in the United States.
High schoolers investigate how the price of gas is determined.  In this economics lesson, students analyze supply and demand and seasonal demand, create tables and graphs and reflect on consumer expectations.  
A great way to determine if a career is right for you is to try it out. Learners explore the marketing career cluster by interviewing a person working in the marketing field and by developing a marketing-related service learning project. They brainstorm a list of marketing careers and compare them to careers in business or administration.
High schoolers work in teams to develop, design, package and market a popcorn snack product. They research popcorn products and the target market, design logos and graphics for packaging and develop a marketing plan to present to the class.
Students explore the role of markets in Asian countries. They bring items from home to barter with to simulate markets. They discuss the advantages and problems of exchanging and how price is determined.
Students explore differences between superficial and real "coolness," how marketers use cool to sell products, and how their own attitudes and perceptions are affected by media messages that reinforce specific messages about what coolness is.
Students tudents examine the influence and power of media mergers by studying the Space Jam cross-marketing phenomenon. The lesson begins with a discussion about the film Space Jam, with students responding to an article by Naomi Klein about the movie.
Readers make personal connections to Saturday Market by Patricia Grossman and answer comprehension questions while reading the book. Comparing and contrasting the different characters in a Venn diagram leads to a kinesthetic activity involving point of view. The culminating activity, with rubric included, involves creating an advertisement for a market product.
Students explore the concepts of marketing (product, promotion, price, place) through the process of promoting themselves as child care providers. They investigate the relationship and impact of marketing on the family and consumer.
Young scholars examine the mergers of banks, airlines and telecommunication companies. After reading an article, they determine how the information supports or refutes the contestable markets theory. They answer questions and discuss them as a class to end the lesson.
Fourth graders study job markets and competitions role in an economy. In this market economy lesson, 4th graders list Ohio businesses and exporting companies. Students bring in foreign made products from their home and use an outline world map to identify the markets for Ohio products.
Second graders study basic facts about consumers and consumer goods. The book "On Market Street" is used in this lesson.
Students share what type of fruit and vegetables they like. In this adult health lesson, students explain the benefits of eating healthy foods. They discuss recipe ideas that can be done at home.
How can you choose healthier foods by reading the nutritional labels? Your class will discover how companies market food items to make them enticing and how to check the food labels of those items to see if they are healthy. They listen to a lecture and then work in small groups to practice finding nutritional information on the side of a cereal box. This lesson includes a resource link.
Students examine economic policy.  In this Economics lesson, students learn about the structure of the Federal Reserve System and the functioning of the Federal Open Market Committee.  The four-lesson unit consists of simulations and internet research designed to have students take on the roles of participants in a FOMC meeting.
Have your class apply concepts from lectures and use from simple examples to discuss more complex problems that have been reported in the news. This is a lecture driven lesson with a lot of interesting information.
From consumers and producers to profits and incentives, offer your learners an overview of the market economy and the concept of supply and demand. Here you will find reading materials that cover several fundamental terms of economics, as well as information on six primary traits of a market economy (i.e. private property, markets & prices, incentives/self-interest, freedom of choice, competition, and limited government). 
High schoolers discuss if capitalism is good for the poor sector of community. Reading a case study, they characterize markets by the amount of competition. They answer questions and discuss the answers as a class. They examine the amount of competition in Chinese markets.
Students explore the role of government in the economy market. In this economics lesson, students analyze the decision making and how it takes into consideration additional cost, benefits and public awareness of what they are trying to accomplish. They discuss marginal costs.
Students examine markets, international trade, and the role of government in international trade. After reviewing articles on the Governor of Nebraska's recent trade missions, they discuss in small groups their opinions of whether or not they believe government officials should be making these visits.