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Persuasive Techniques Teacher Resources
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Fifth graders investigate the basic persuasive techniques employed in advertising. They identify three examples of propaganda/persuasive techniques, complete an observation chart, take an advertising quiz, complete a spreadsheet that totals the number of magazine pages with and without ads, watch and discuss television ads, and create and perform an original commercial.
Get your class thinking about advertising with this lesson plan. Over the course of 15 days, your class will discuss advertising techniques, study the concepts of pathos, logos, and ethos, and analyze the persuasive techniques of different commercials. Links to commercials are not provided, but a unit project, rubric, and list of resources are included.
Discover what persuasive techniques are commonly used in advertisements to convince consumers to buy their products. After discussing and analyzing the ads as a class, small groups label their own print advertisement with post-it notes. The culminating activity for this lesson could be a persuasive paper or research on a career in advertising. An excellent opening lesson to a persuasive writing unit!
Advertisers target teenagers. Groups select three magazine advertisements for similar products, analyze the appeals used in each, create a poster that features the persuasive techniques used, and present their findings to the class. The richly detailed plan includes a pre-quiz, an advertising analysis worksheet, poster directions, as well as sample rubrics.
Determine the author's point of view in a text. Young readers read Dr. Seuss' The Sneeches and identify the author's purpose in the story. They identify persuasive techniques in writing, asking and answering questions to better comprehend the text. As homework, they write about a propaganda technique they found. Two handouts are included.
Students examine the persuasive techniques of leaders. In this propaganda lesson, students discover the practices that Louis XIV and Caligula used to persuade others. Students watch "The Merchants of Cool" and discuss propaganda used today. Students create propaganda posters for current political leaders of their choosing.
Students identify persuasive techniques and create a graphic with examples of one of the techniques. In this The Adventures of Tom Sawyer persuasion instructional activity, students discover common techniques that are used in persuasion and work in groups to create a poster showing examples of a given technique. Students then identify techniques Tom Sawyer uses in the book.
Students recognize persuasive techniques, think criticaly about the messages contained in various media, and discuss controversial issues in constructive ways. They analyze the deeper messages contained in children's literature, and analyze the political messages contained in popular songs.
Beginning a persuasive writing unit with your middle schoolers? Approach it through something that persuades us all: advertising! Through studying video and print advertisement, your class will practice Common Core skills for reading informational texts. They will also sharpen their narrative writing prowess as they study and craft emotional charged stories meant to persuade. Includes several handouts that are sure to help any ELA teacher lead up to a more in-depth persuasive writing unit.
Elementary schoolers complete word clusters after listening to the book Dear Mrs. LaRue: Letters from Obedience School by Mark Teague. They listen as the teacher stops to point out the unusual point of view and various persuasive techniques used by the author. Small groups analyze letters copied from the book to determine persuasive words and techniques. Finally, they write their own unusual persuasive letters. Includes samples and other linked supporting resources.
Eighth graders engage in a study of persuasive writing. They conduct research looking at a variety of media resources looking for persuasive techniques that are used like advertising. The language of the advertising is examined for how it is structured to create logical arguments.
“. . .different men often see the same subject in different lights. . .” but the great orator Patrick Henry used all the skills at his command to craft a speech to convince listeners to see things as he did--that liberty was worth dying for. Show your class members how to analyze this famous speech. A list of questions asks them to examine Henry’s diction, syntax, figurative language, and imagery. In addition, they look at the rhetorical devices, cadence, and theme. Consider having groups examine several aspects of the speech and report their findings to the whole class. For independent practice, individuals then examine the speeches of other famous orators.
Middle schoolers study the three types of mass media messages: visual media, written media, and audio media. After a class discussion which has them list examples of each, learners get into pairs and work on analyzing the "Four A's" in different types of media messages. The "Four A's" are; angle, audience, aim, and arrangement. Then, the student pairs come up with their own version of a media message in which they use the "Four A's" as best they can. The instructions, activities, worksheets, and scoring rubric embedded in the plan are among the finest I've seen for a lesson on media. I'd highly recommend the lesson for your young teens!
A terrific lesson on the art of persuasive writing. Learners listen to Earrings, a story by Judith Viorst. In the story, a young girl is frustrated because her parents won't allow her to get her ears pierced. She presents persuasive arguments that finally get her parents to change their mind. Then, learners use a wonderful graphic organizer that helps them compose a piece of persuasive writing of their own. The lesson should be a hit with your class, and looks to be a perfect way to teach persuasive writing.