Persuasive Techniques Teacher Resources
Find Persuasive Techniques educational ideas and activities
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Propaganda & Persuasive Techniques: Do You Buy It?
Fifth graders investigate the basic persuasive techniques employed in advertising. They identify three examples of propaganda/persuasive techniques, complete an observation chart, take an advertising quiz, complete a spreadsheet that totals the number of magazine pages with and without ads, watch and discuss television ads, and create and perform an original commercial.
The Art of Advertising
Get your class thinking about advertising with this lesson plan. Over the course of 15 days, your class will discuss advertising techniques, study the concepts of pathos, logos, and ethos, and analyze the persuasive techniques of different commercials. Links to commercials are not provided, but a unit project, rubric, and list of resources are included.
Determining Author's Point of View: The Sneeches
Determine the author's point of view in a text. Young readers read Dr. Seuss' The Sneeches and identify the author's purpose in the story. They identify persuasive techniques in writing, asking and answering questions to better comprehend the text. As homework, they write about a propaganda technique they found. Two handouts are included.
The War of the Worlds
Use this famous story to hook your class on science fiction. Learners read The War of the Worlds, by H.G. Wells, and engage in comprehension activities. They answer questions about prefixes and suffixes, analyze persuasive techniques, and make comparisons.
Media Lessons Help Students to Better Understand Persuasive Language
Beginning a media unit by taking a closer look at advertising, and persuasive techniques can keep students engaged.
Young scholars examine persuasive techniques used to sell products, and create and write an advertisement for peanut butter.
Defending Great Literature
Students defend Mark Twain and the study of The Adventures of Huckleberry Finn using persuasive techniques, appropriate word choice, and correct letter format, in response to a fictional letter by an upset parent.
Would you really buy that? Persuasive techniques in advertising
Discover what persuasive techniques are commonly used in advertisements to convince consumers to buy their products. After discussing and analyzing the ads as a class, small groups label their own print advertisement with post-it notes. The culminating activity for this lesson could be a persuasive paper or research on a career in advertising. An excellent opening lesson to a persuasive writing unit!
Persuasion in Print
Advertisers target teenagers. Groups select three magazine advertisements for similar products, analyze the appeals used in each, create a poster that features the persuasive techniques used, and present their findings to the class. The richly detailed plan includes a pre-quiz, an advertising analysis worksheet, poster directions, as well as sample rubrics.
Persuasion in Print
Eighth graders analyze three magazine advertisements that are personally appealing. While working in cooperative groups, they create a poster that features several persuasive techniques.
I Don't Pay Attention to Advertisements
Sixth graders examine the eight persuasive techniques, identifying them in all avenues of media including magazine, TV, Internet, and billboards, and making them aware of how advertising already influences them. They write an essay using one technique.
"I Don't Pay Attention to Advertisements? (At least I don't think so?)"
Sixth graders study eight persuasive techniques that occur in a variety of media types. They write a persuasive essay and present it to the class. They create a "new product" for which they produce an advertisement using persuasive techniques.
The Adventures of Tom Sawyer
Students identify persuasive techniques and create a graphic with examples of one of the techniques. In this The Adventures of Tom Sawyer persuasion lesson, students discover common techniques that are used in persuasion and work in groups to create a poster showing examples of a given technique. Students then identify techniques Tom Sawyer uses in the book.
911 As History
Students recognize persuasive techniques, think criticaly about the messages contained in various media, and discuss controversial issues in constructive ways. They analyze the deeper messages contained in children's literature, and analyze the political messages contained in popular songs.
Language Arts: The Three Appeals
Students are able to identify and describe the persuasive techniques used in editorial writing. They are able to label persuasive techniques with the logos, pathos, and ethos terminology.
Historical Witness: Social Messaging
Students examine the persuasive techniques of leaders. In this propaganda lesson plan, students discover the practices that Louis XIV and Caligula used to persuade others. Students watch "The Merchants of Cool" and discuss propaganda used today. Students create propaganda posters for current political leaders of their choosing.
Advertising in the Contemporary World: An Introduction to Persuasive Texts
Beginning a persuasive writing unit with your middle schoolers? Approach it through something that persuades us all: advertising! Through studying video and print advertisement, your class will practice Common Core skills for reading informational texts. They will also sharpen their narrative writing prowess as they study and craft emotional charged stories meant to persuade. Includes several handouts that are sure to help any ELA teacher lead up to a more in-depth persuasive writing unit.
The Persuasive Message
Eighth graders engage in a study of persuasive writing. They conduct research looking at a variety of media resources looking for persuasive techniques that are used like advertising. The language of the advertising is examined for how it is structured to create logical arguments.
Media Literacy in Presentations
Middle schoolers study the three types of mass media messages: visual media, written media, and audio media. After a class discussion which has them list examples of each, learners get into pairs and work on analyzing the "Four A's" in different types of media messages. The "Four A's" are; angle, audience, aim, and arrangement. Then, the student pairs come up with their own version of a media message in which they use the "Four A's" as best they can. The instructions, activities, worksheets, and scoring rubric embedded in the plan are among the finest I've seen for a lesson on media. I'd highly recommend the lesson for your young teens!
Earrings Persuasive Lesson
A terrific lesson on the art of persuasive writing. Learners listen to Earrings, a story by Judith Viorst. In the story, a young girl is frustrated because her parents won't allow her to get her ears pierced. She presents persuasive arguments that finally get her parents to change their mind. Then, learners use a wonderful graphic organizer that helps them compose a piece of persuasive writing of their own. The lesson should be a hit with your class, and looks to be a perfect way to teach persuasive writing.