Persuasive Techniques Teacher Resources

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Revisit the documentaries viewed in the previous lesson in this series in order to take a look at the persuasive techniques employed by the documentary creators. Small groups watch the films a second time, taking notes on two provided questions. The class then comes back together to create a list or chart of persuasive techniques. 
Use this famous story to hook your class on science fiction. Learners read The War of the Worlds, by H.G. Wells, and engage in comprehension activities. They answer questions about prefixes and suffixes, analyze persuasive techniques, and make comparisons.
Students examine persuasive techniques used to sell products, and create and write an advertisement for peanut butter.
Sixth graders study eight persuasive techniques that occur in a variety of media types. They write a persuasive essay and present it to the class. They create a "new product" for which they produce an advertisement using persuasive techniques.
Students examine the persuasive techniques of leaders. In this propaganda lesson, students discover the practices that Louis XIV and Caligula used to persuade others. Students watch "The Merchants of Cool" and discuss propaganda used today. Students create propaganda posters for current political leaders of their choosing.
Discover what persuasive techniques are commonly used in advertisements to convince consumers to buy their products. After discussing and analyzing the ads as a class, small groups label their own print advertisement with post-it notes. The culminating activity for this instructional activity could be a persuasive paper or research on a career in advertising. An excellent opening instructional activity to a persuasive writing unit!
Fifth graders investigate the basic persuasive techniques employed in advertising. They identify three examples of propaganda/persuasive techniques, complete an observation chart, take an advertising quiz, complete a spreadsheet that totals the number of magazine pages with and without ads, watch and discuss television ads, and create and perform an original commercial.
Examine a persuasive piece with a series of categorized analysis questions. You can start out with the basic questions provided at the top of the page, and move on to the more complex questions listed below. The questions cover content, organization, author's purpose, reasoning and logic, persuasive technique and more.
  • Provide this for your middle schoolers as a tool they can use any time you analyze persuasive writing; they can keep it in their binders or notebooks
  • Use the questions for your own reference whenever you create an assignment or assessment
  • Analyze a piece of argumentative writing with these questions before asking learners to write their own persuasive pieces
Are you looking for a collaborative and fun way to teach persuasion? This could be a great resource for you! After reviewing advertising techniques and searching for examples of propaganda, have your class create and present their own commercials for chosen products. You will find the steps outlined for the project. Also, handouts about advertising techniques, rubrics for the listed assignments, and a student work sample. The referenced review slides are not included.
Have your class discuss the problems faced by those in war-torn nations using this resource about a librarian in Iraq. After reading Alia's Mission: Saving the Books of Iraq, learners answer cause and effect questions, summarize the story, and discuss the author's purpose and point of view. In addition to practicing these reading skills, your learners might gain some cultural sensitivity, too!
Young writers will love examining  Click, Clack, Moo: Cows that Type for examples of good persuasive writingGenerally, when we write persuasive pieces, there are common words we use. Encourage your writers to identify these words and use them in their own writing. A template is included! 
Young scholars discover relationships between advertisement and persuasive techniques.  In this literacy and consumer education lesson plan, students select magazine or newspaper advertisements that use symbols, pictures, and slogans to persuade consumers to buy their product. Young scholars sort ads and discuss various persuasive techniques being used, then create their own advertisement based on information shared.
This plan centers around the article "How Advertisers Persuade," although it is not included in the activity itself. Get your class thinking about advertising, appeals, and techniques that companies use to get their products from the shelf and into your hands. The plan divides the reading into sections and highlights the important pieces you should focus on with your class. 
What are ads really selling? High schoolers examine persuasive techniques used by print and television advertisements. They generate a list of persuasive techniques they're familiar with, and review other types argumentation and persuasion techniques. Then they write a paragraph using these and trade with a partner. Each reader identifies the style used (ethos, pathos, or logos).
Determine the author's point of view in a text. Young readers read Dr. Seuss' The Sneeches and identify the author's purpose in the story. They identify persuasive techniques in writing, asking and answering questions to better comprehend the text. As homework, they write about a propaganda technique they found. Two handouts are included.
Get your class thinking about advertising with this lesson plan. Over the course of 15 days, your class will discuss advertising techniques, study the concepts of pathos, logos, and ethos, and analyze the persuasive techniques of different commercials. Links to commercials are not provided, but a unit project, rubric, and list of resources are included. 
Students defend Mark Twain and the study of The Adventures of Huckleberry Finn using persuasive techniques, appropriate word choice, and correct letter format, in response to a fictional letter by an upset parent.
Advertisers target teenagers. Groups select three magazine advertisements for similar products, analyze the appeals used in each, create a poster that features the persuasive techniques used, and present their findings to the class. The richly detailed plan includes a pre-quiz, an advertising analysis worksheet, poster directions, as well as sample rubrics.
Eighth graders analyze three magazine advertisements that are personally appealing. While working in cooperative groups, they create a poster that features several persuasive techniques.
Sixth graders examine the eight persuasive techniques, identifying them in all avenues of media including magazine, TV, Internet, and billboards, and making them aware of how advertising already influences them. They write an essay using one technique.

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