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Activity
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\n\"Creating\n\n
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\nAlberta Learning\n
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\nCreating Persuasive and Effective Visuals\n

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\n\nFor Students\n\n4th - 12th\n\nStandards\n
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\nAdvertisers know how to use persuasive techniques to create powerful visuals that inform and influence others. Class members examine these techniques and then demonstrate their knowledge as they craft posters, flyers, collages, etc. for...\n
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Lesson Plan
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\n\"How\n\n
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\nCurated OER\n
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\nHow Advertisers Persuade \n

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\n\nFor Teachers\n\n7th - 8th\n
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\nThis plan centers around the article \"How Advertisers Persuade,\" although it is not included in the lesson itself. Get your class thinking about advertising, appeals, and techniques that companies use to get their products from the shelf...\n
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Lesson Plan
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\n\"Presenting\n\n
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\nScholastic\n
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\nPresenting Persuasively (Grades 9-12)\n

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\n\nFor Teachers\n\n9th - 12th\n\nStandards\n
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\nAs a review of persuasive techniques, groups develop a one-sentence slogan designed to entice others to purchase a produce or adopt a point of view. The group then craft a storyboard for a commercial for their product.\n
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Lesson Plan
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\n\"Ad\n\n
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\nFederal Trade Commission\n
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\nAd Targeting and Techniques\n

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\n\nFor Teachers\n\n5th - 6th\n\nStandards\n
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\nWhat techniques do advertisers use to reach a target audience? Pupils discover the answer with the second of four Admongo lesson plans. Scholars learn about the most common strategies advertisers use to convince people to buy something....\n
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Lesson Plan
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\n\"Tea\n\n
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\nNational Woman's History Museum\n
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\nTea with Penelope: A 2-Point Perspective of the Edenton Tea Party\n

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\n\nFor Teachers\n\n5th - 8th\n\nStandards\n
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\nA brief introduction to Penelope Barker sets the stage for a discussion about political cartoons and the persuasive technique used to create them. A graphic organizer aids scholars in the analysis of a piece of work using a 2-point...\n
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Lesson Plan
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\n\"Give\n\n
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\nNewseum\n
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\nGive Women the Vote? Analyzing Suffrage Propaganda\n

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\n\nFor Teachers\n\n6th - 12th\n\nStandards\n
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\nPropaganda is often used to shape public opinion. Scholars investigate the persuasive techniques used by the pro- and anti-suffrage movements. Groups compare how these devices were used during the suffrage movement with how the same...\n
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Lesson Plan
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\n\"Ad\n\n
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\nFederal Trade Commission\n
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\nAd Creation\n

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\n\nFor Teachers\n\n5th - 6th\n\nStandards\n
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\nHow would someone market a new cereal to space aliens? Using the third lesson from a four-part Admongo series on advertising, pupils learn about persuasive techniques companies use to convince consumers to purchase their products. As a...\n
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Lesson Plan
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\n\"Persuasion\n\n
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\nNewseum\n
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\nPersuasion Portfolios\n

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\n\nFor Teachers\n\n7th - 12th\n\nStandards\n
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\nAfter class members brainstorm a list of current social and political issues, groups each select a different topic from the list to research. Teams create a portfolio of at least 10 examples of stories about their issue, stories that...\n
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Lesson Plan
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\n\"Ad\n\n
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\nFederal Trade Commission\n
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\nAd Awareness\n

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\n\nFor Teachers\n\n5th - 6th\n\nStandards\n
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\nMovie theaters, shopping malls, television, the Internet ... no matter where people go, they are inundated with advertisements. Scholars discuss the topic of ad awareness using the first of four Admongo lessons about advertising. Pupils...\n
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Lesson Plan
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\n\"Refugees\n\n
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\nCurated OER\n
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\nRefugees at Center Stage\n

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\n\nFor Teachers\n\n9th - 12th\n
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\nWhat is an advocate? Help high schoolers understand the issues forcing refugees to leave their home country. After gaining some information on the subject, high schoolers create a dynamic presentation and persuasive essay encouraging...\n
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Lesson Plan
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\nClassroom Law Project\n
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\nWhat do cartoonists see in this election?\n

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\n\nFor Teachers\n\n7th - 12th\n
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\nCartoons from the 2008 Presidential election provide the text for a lesson designed to help learners understand how political cartoonists use persuasive techniques to present a point of view.\n
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Lesson Plan
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\n\""I\n\n
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\nCurated OER\n
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\n\"I Don't Pay Attention to Advertisements? (At least I don't think so?)\"\n

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\n\nFor Teachers\n\n6th\n
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\nSixth graders study eight persuasive techniques that occur in a variety of media types. They write a persuasive essay and present it to the class. They create a \"new product\" for which they produce an advertisement using persuasive...\n
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\n\"Historical\n\n
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\nCurated OER\n
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\nHistorical Witness: Social Messaging\n

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\n\nFor Teachers\n\n7th - 9th\n
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\nStudents examine the persuasive techniques of leaders. For this propaganda lesson, students discover the practices that Louis XIV and Caligula used to persuade others. Students watch \"The Merchants of Cool\" and discuss propaganda used...\n
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Lesson Plan
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\n\"Determining\n\n
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\nCurated OER\n
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\nDetermining Author's Point of View: The Sneeches \n

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\n\nFor Teachers\n\n3rd - 6th\n
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\nDetermine the author's point of view in a text. Young readers read Dr. Seuss' The Sneeches and identify the author's purpose in the story. They identify persuasive techniques in writing, asking and answering questions to better...\n
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Lesson Plan
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\n\"Write\n\n
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\nEncyclopedia Britannica\n
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\nWrite an Election Day Letter\n

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\n\nFor Teachers\n\n9th - 12th\n
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\nFor some, getting to the polls to vote is no easy task. Voting may mean needing to choose between a job and civic duty. But what if Election Day was a national holiday? After reading an article about the pros and cons of designating...\n
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Lesson Plan
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\n\"Peer\n\n
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\nNemours KidsHealth\n
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\nPeer Pressure: Grades 9-12\n

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\n\nFor Teachers\n\n9th - 12th\n\nStandards\n
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\nPeer pressure is not always negative. It can also inspire, encourage people to get involved, and help push change. Class members select a quotation from a provided list and craft a paragraph about the meaning of the statement, how it...\n
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Lesson Plan
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\nTeaching Tolerance\n
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\nUsing Photographs to Teach Social Justice | Advertisements Promoting Activism\n

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\n\nFor Teachers\n\n6th - 12th\n
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\nActivism can create real change. Class members examine a series of photographs that represent a different form of activism. Individuals then craft a persuasive speech in which they argue why the photo they chose is the best example of...\n
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Activity
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\n\"Pearl\n\n
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\nFranklin D. Roosevelt Presidential Library & Museum\n
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\nPearl Harbor Activity #2: Why Do Words Matter?\n

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\n\nFor Teachers\n\n6th - 12th\n
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\nWords matter! That's the big idea behind an activity that asks scholars to replace words in FDR's \"Day of Infamy\" speech with synonyms. They then listen to a recording of President Roosevelt's address and compare his version to their own.\n
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\nNemours KidsHealth\n
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\nMedia Literacy and Health: Grades 9-12\n

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\n\nFor Teachers\n\n9th - 12th\n\nStandards\n
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\nAn essential skill for 21st-century learners is to know how to find reliable sources of information. Two activities help high schoolers learn how to determine the reliability of health-related news from websites, TV, magazines, or...\n
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Lesson Plan
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\nFederal Trade Commission\n
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\nA Smarter Consumer\n

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\n\nFor Teachers\n\n5th - 6th\n\nStandards\n
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\nHow can understanding advertisements make people better consumers? With the fourth and final instructional activity from the Admongo series on advertising, scholars reflect on some of the questions they may ask about an ad before making...\n
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Lesson Plan
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\n\"Advertising\n\n
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\nCurated OER\n
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\nAdvertising\n

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\n\nFor Teachers\n\n8th - 9th\n
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\nIn this advertising worksheet, students answer few questions about the subject, target, persuasive techniques and their design and layout they will use for their advertisement. Students answer questions in short answer format.\n
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Lesson Plan
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\n\"Persuasion\n\n
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\nPersuasion as Text: Organizational, Grammatical, and Lexical Moves in Barbara Jordan’s \"All Together Now\"\n

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\n\nFor Teachers\n\n7th - 8th\n\nStandards\n
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\nA thorough lesson on persuasive writing takes middle schoolers through several activities, including group discussion, collaborative posters, and independent writing. They compare historical speeches and analyze the persuasive techniques...\n
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Lesson Plan
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\n\"The\n\n
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\nThe Art of Advertising \n

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\n\nFor Teachers\n\n7th - 12th\n
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\nGet your class thinking about advertising with this lesson plan. Over the course of 15 days, your class will discuss advertising techniques, study the concepts of pathos, logos, and ethos, and analyze the persuasive techniques of...\n
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Lesson Plan
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\n\"Analyzing\n\n
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\nAnalyzing and Planning Persuasive Writing\n

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\n\nFor Teachers\n\n6th - 9th\n
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\nYoung writers work backward to analyze persuasive techniques. As a class, work through the provided persuasive letter: a plea to an imaginary city council to lift a city-wide ban on fast food restaurants and discount stores. Start by...\n
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