Promotion, Marketing, and Advertising Teacher Resources
Find Promotion, Marketing, and Advertising educational ideas and activities
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Would you really buy that? Persuasive techniques in advertising
Discover what persuasive techniques are commonly used in advertisements to convince consumers to buy their products. After discussing and analyzing the ads as a class, small groups label their own print advertisement with post-it notes....
7th - 12th 21st Century Skills CCSS: Designed
Tobacco: Promotion Tactics and the Law
Youths aged 13 & 14 are most likely to notice and remember in-store tobacco promotions. Class members dissect tobacco advertising tactics and learn about relevant legislation by participating in guided discussion. Assessing...
7th - 10th 21st Century Skills
Become a Journalist
Explore the newspaper as a unique entity with a detailed and extended unit. The unit requires learners to consider the newspapers' role in democracy, think about ethics, practice writing and interviewing, and examine advertising and news...
6th - 8th English Language Arts CCSS: Designed
You've Gotta Have a Gimmick!: A Lesson in Junk Food Advertising
Students examine marketing techniques used in television and magazine snack food ads. They analyze and discuss Internet kids clubs, complete various handouts that examine ads for food, and create a commercial for a food product.
5th - 7th Social Studies & History
Mega-Mergers and Cross Marketing
Students tudents examine the influence and power of media mergers by studying the Space Jam cross-marketing phenomenon. The lesson begins with a discussion about the film Space Jam, with students responding to an article by Naomi Klein...
8th - 10th Visual & Performing Arts
Deceptive Advertising: Crossing the Line
Students examine advertisements and case studies to determine the difference between exaggeration and illegal deception in advertising. They look at the consequences of illegal advertising to see if they deter the practice in the future.
9th - 12th Social Studies & History