Promotion, Marketing, and Advertising Teacher Resources
Find Promotion, Marketing, and Advertising educational ideas and activities
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What's Your Angle? (Business Marketing)
Use model based inquiry to help your students understand the concepts behind marketing, advertisements, and competition in the consumer market. They will come up with a product they want to sell, use the Internet to answer questions about marketing, think about what influences their customers' behavior, then create an ad for their product.
3rd - 8th Social Studies & History
Advertising Campaign Project
Ask your class to market a product. After choosing a product, class members develop ad campaigns, make PowerPoint presentations, set a schedule and budget for their media, and design advertisements (print and other types). Tip: Allow learners to work in groups to add a collaborative element to the project.
9th - 12th Social Studies & History
Allowing Students to Explore Simple Physics and Marketing in English Class
Scientific method, linear measurements, friction, inertia. Imagine learning scientific vocabulary in an ELA class. Before researching and developing a presentation about simple machines, class members build a common, but decidedly watered-down, version of these terms and scientific principles.
9th English Language Arts CCSS: Adaptable
Would you really buy that? Persuasive techniques in advertising
Discover what persuasive techniques are commonly used in advertisements to convince consumers to buy their products. After discussing and analyzing the ads as a class, small groups label their own print advertisement with post-it notes. The culminating activity for this lesson could be a persuasive paper or research on a career in advertising.
7th - 12th 21st Century Skills CCSS: Designed
Tobacco: Promotion Tactics and the Law
Youths aged 13 & 14 are most likely to notice and remember in-store tobacco promotions. Class members dissect tobacco advertising tactics and learn about relevant legislation by participating in guided discussion. Assessing promotions, target audiences, and brand associations/strategies they audit local real-life promotions.
7th - 10th 21st Century Skills
In this exercise, learners identify characters from an "Archie" comic and discuss the relevance of "Archie" to today's youth. They create public service advertisements featuring celebrities to address common concerns among teenagers in their communities.
6th - 12th English Language Arts
Gender Messages in Alcohol Advertising
Make your students critical consumers of media, and foster an awareness of how culture is reflected and shaped by media. This resource covers how alcohol advertising presents and promotes gender stereotypes. After a discussion on stereotypes, learners examine alcohol ads and create a survey to find out how their peers feel about alcohol, advertisements, and gender.
7th - 12th Visual & Performing Arts
Exploring "My Market"
A great way to determine if a career is right for you is to try it out. Learners explore the marketing career cluster by interviewing a person working in the marketing field and by developing a marketing-related service learning project. They brainstorm a list of marketing careers and compare them to careers in business or administration.
9th - 12th 21st Century Skills
Marketing to Teens: Marketing Tactics
Enlighten young consumers to advertising techniques aimed specifically at their generation. Have learners answer questions about how advertisements are geared for a younger audience, then have them practice selling to other teenagers. Afterward, writers analyze the techniques they used and agree or disagree with some statements listed.
8th - 12th English Language Arts
Kellogg Special K Ads
Foster class discussion about body image with the resources and questions provided here. Focus on Special K's "look good on your own terms" ad campaign. Learners start by reading about this campaign and analyze a series of print ads, discussing "ideal beauty" and marketing along the way.
9th - 12th Health
The Art of Advertising
Get your class thinking about advertising with this lesson plan. Over the course of 15 days, your class will discuss advertising techniques, study the concepts of pathos, logos, and ethos, and analyze the persuasive techniques of different commercials.
7th - 12th English Language Arts
Government & the Economy
How does the government's role differ in a mixed economy versus a command economy? Check out this resource which, in addition to offering useful reading material and worksheets on the topic, includes an excellent graphic organizer illustrating the roles of private producers and federal agencies in the food industry.
6th - 12th Social Studies & History CCSS: Designed
Marketing to Teens: Alternate Ads
Did you know that Coke can teach the world to sing in perfect harmony? Learners develop an awareness of more subtle, less obvious methods advertisers use to reach consumers. Included is a list of related lessons available on the Media Awareness Network Website.
8th - 12th English Language Arts
What's Your Angle?
Pretending they are business partners, learners answer questions about marketing to increase their non-price competitive edge. They consider using advertising to shape consumer behaviors and increase sales for their product. They come up with a jingle or slogan, a visual ad, and a radio spot to sell, sell, sell.
7th - 12th Social Studies & History
Play a vocabulary game with words from an article about Savion Glover's contribution to the film "Happy Feet." Then, small groups of young scholars design and create original movie advertisements using vivid vocabulary to give Glover the recognition that the writer feels he deserves.
6th - 12th Visual & Performing Arts
You've Gotta Have a Gimmick!: A Lesson in Junk Food Advertising
Students examine marketing techniques used in television and magazine snack food ads. They analyze and discuss Internet kids clubs, complete various handouts that examine ads for food, and create a commercial for a food product.
5th - 7th Social Studies & History
Sell It with Propaganda
Engage your class in learning about propaganda by asking them to create propaganda! Using Frames software, class groups demonstrate their understanding of propaganda techniques by designing a new product, creating a commercial to sell their product, and then sharing their commercials with the whole class.
5th - 12th 21st Century Skills CCSS: Designed
Mega-Mergers and Cross Marketing
Students tudents examine the influence and power of media mergers by studying the Space Jam cross-marketing phenomenon. The lesson begins with a discussion about the film Space Jam, with students responding to an article by Naomi Klein about the movie.
8th - 10th Visual & Performing Arts
Eight various activities have your learners looking at hype in the media. Advertisements for films, politics, music, and philanthropy all contribute to emotional appeals and marketing strategies trying to convince consumers to participate. Ask the questions listed here to start your class thinking about advertising techniques and their effects.
10th - 12th English Language Arts
Television Broadcast Ratings
Explore the relationships among programming, advertising and the ensuing rating wars. Help develop the media smarts of your pupils through this examination of advertisers for popular shows. Although the included Sweep Chart features 2002 Canadian programing, you can check to see if local ratings for your area are available by visiting the Nielsen Media Research Website.
7th - 10th English Language Arts