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Promotion, Marketing, and Advertising Teacher Resources
Find Promotion, Marketing, and Advertising educational ideas and activities
Discover what persuasive techniques are commonly used in advertisements to convince consumers to buy their products. After discussing and analyzing the ads as a class, small groups label their own print advertisement with post-it notes. The culminating activity for this lesson could be a persuasive paper or research on a career in advertising. An excellent opening lesson to a persuasive writing unit!
Youths aged 13 & 14 are most likely to notice and remember in-store tobacco promotions. Class members dissect tobacco advertising tactics and learn about relevant legislation by participating in guided discussion. Assessing promotions, target audiences, and brand associations/strategies they audit local real-life promotions. Incorporate inquiry-based research about laws and restrictions in countries other than Canada (where this excellent resource originated).
A great way to determine if a career is right for you is to try it out. Learners explore the marketing career cluster by interviewing a person working in the marketing field and by developing a marketing-related service learning project. They brainstorm a list of marketing careers and compare them to careers in business or administration.
Use model based inquiry to help your students understand the concepts behind marketing, advertisements, and competition in the consumer market. They will come up with a product they want to sell, use the Internet to answer questions about marketing, think about what influences their customers' behavior, then create an ad for their product. This lesson really engages students in the critical thinking process.
Get your class thinking about advertising with this lesson plan. Over the course of 15 days, your class will discuss advertising techniques, study the concepts of pathos, logos, and ethos, and analyze the persuasive techniques of different commercials. Links to commercials are not provided, but a unit project, rubric, and list of resources are included.
High schoolers review market research and discuss how a company determines its products. In groups, they conduct surveys to determine which products would bring the most money in a mock auction in their classroom. The groups market a product and compete to see which group can make the most money in auction.
Enlighten young consumers to advertising techniques aimed specifically at their generation. Have learners answer questions about how advertisements are geared for a younger audience, then have them practice selling to other teenagers. Afterward, writers analyze the techniques they used and agree or disagree with some statements listed. Develop awareness among the youth while having fun being creative!
Are your high schoolers aware of the effect advertising can have on their self-image, self-esteem, and happiness? This lesson from the Media Awareness Network is aimed at increasing that awareness and mitigating any negative effects it might cause young consumers of media. Your class will complete opinion surveys as a warm-up activity, and then create their own television commercials that parody advertising techniques. This resource also contains an article on advertising and image.
Two compelling texts about tobacco companies' influence over editorial content in print media introduce readers to the concept of advertising censorship. After study and discussion, class members compose a mock "final column" by a magazine journalist whose editors won't allow him to write any more articles about the health hazards of smoking at the request of tobacco advertisers.
I love this topic and don't think it is discussed nearly enough. Learners consider how boys and girls are stereotyped around the world and how marketing uses and promotes these stereotypes by how they package or present children's toys. Legos are used as the primary model of this phenomenon and help facilitate good discussion, as well as activities that will get kids thinking about the differences between gender and sex. They analyze several print and TV ads, looking for the messages and gender stereotypes.
Yee-haw! Youngsters read all about the history of rodeos in a brief informational text, which has select vocabulary words defined within the lesson. After learning about the various events, they choose one and create a poster advertising it (consider doing this in small groups and assigning events so each one is covered). They make their own stick horses, vests, chaps, and saddle bags to prepare for a simulated rodeo, possibly even with parent spectators. Find excellent ideas to recreate these traditional games on your campus; this is going to be a lesson your kids will never forget!
Students explore marketing concepts while producing food items to sell. They are divide into groups. Students create or revise the Research Survey to use during the week to either determine the product they they sell or which variety of product the group has decided to sell. Students interview the target population during the week.