Promotion, Marketing, and Advertising Teacher Resources
Find Promotion, Marketing, and Advertising educational ideas and activities
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What's Your Angle? (Business Marketing)
Use model based inquiry to help your students understand the concepts behind marketing, advertisements, and competition in the consumer market. They will come up with a product they want to sell, use the Internet to answer questions...
3rd - 8th Social Studies & History
Advertising Campaign Project
Ask your class to market a product. After choosing a product, class members develop ad campaigns, make PowerPoint presentations, set a schedule and budget for their media, and design advertisements (print and other types). Tip: Allow...
9th - 12th Social Studies & History
Allowing Students to Explore Simple Physics and Marketing in English Class
Scientific method, linear measurements, friction, inertia. Imagine learning scientific vocabulary in an ELA class. Before researching and developing a presentation about simple machines, class members build a common, but decidedly...
9th English Language Arts CCSS: Adaptable
Would you really buy that? Persuasive techniques in advertising
Discover what persuasive techniques are commonly used in advertisements to convince consumers to buy their products. After discussing and analyzing the ads as a class, small groups label their own print advertisement with post-it notes....
7th - 12th 21st Century Skills CCSS: Designed
Tobacco: Promotion Tactics and the Law
Youths aged 13 & 14 are most likely to notice and remember in-store tobacco promotions. Class members dissect tobacco advertising tactics and learn about relevant legislation by participating in guided discussion. Assessing...
7th - 10th 21st Century Skills
Gender Messages in Alcohol Advertising
Make your learners critical consumers of media, and foster an awareness of how culture is reflected and shaped by media. This resource covers how alcohol advertising presents and promotes gender stereotypes. After a discussion on...
7th - 12th Visual & Performing Arts
Marketing to Teens: Marketing Tactics
Enlighten young consumers to advertising techniques aimed specifically at their generation. Have learners answer questions about how advertisements are geared for a younger audience, then have them practice selling to other teenagers....
8th - 12th English Language Arts
Government & the Economy
How does the government's role differ in a mixed economy versus a command economy? Check out this resource which, in addition to offering useful reading material and worksheets on the topic, includes an excellent graphic organizer...
6th - 12th Social Studies & History CCSS: Designed
Marketing to Teens: Alternate Ads
Did you know that Coke can teach the world to sing in perfect harmony? Learners develop an awareness of more subtle, less obvious methods advertisers use to reach consumers. Included is a list of related lessons available on the Media...
8th - 12th English Language Arts
You've Gotta Have a Gimmick!: A Lesson in Junk Food Advertising
Learners examine marketing techniques used in television and magazine snack food ads. They analyze and discuss Internet kids clubs, complete various handouts that examine ads for food, and create a commercial for a food product.
5th - 7th Social Studies & History
Sell It with Propaganda
Engage your class in learning about propaganda by asking them to create propaganda! Using Frames software, class groups demonstrate their understanding of propaganda techniques by designing a new product, creating a commercial to sell...
5th - 12th 21st Century Skills CCSS: Designed
Mega-Mergers and Cross Marketing
Learners tudents examine the influence and power of media mergers by studying the Space Jam cross-marketing phenomenon. The lesson begins with a discussion about the film Space Jam, with students responding to an article by Naomi Klein...
8th - 10th Visual & Performing Arts
Television Broadcast Ratings
Explore the relationships among programming, advertising and the ensuing rating wars. Help develop the media smarts of your pupils through this examination of advertisers for popular shows. Although the included Sweep Chart features 2002...
7th - 10th English Language Arts