Promotion, Marketing, and Advertising Teacher Resources
Find Promotion, Marketing, and Advertising educational ideas and activities
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Tobacco: Promotion Tactics and the Law
Youths aged 13 & 14 are most likely to notice and remember in-store tobacco promotions. Class members dissect tobacco advertising tactics and learn about relevant legislation by participating in guided discussion. Assessing promotions, target audiences, and brand associations/strategies they audit local real-life promotions.
7th - 10th 21st Century Skills 16 Views 67 Downloads
Advertising Campaign Project
Ask your class to market a product. After choosing a product, class members develop ad campaigns, make PowerPoint presentations, set a schedule and budget for their media, and design advertisements (print and other types). Tip: Allow learners to work in groups to add a collaborative element to the project.
9th - 12th Social Studies & History 8 Views 5 Downloads
What's Your Angle? (Business Marketing)
Use model based inquiry to help your students understand the concepts behind marketing, advertisements, and competition in the consumer market. They will come up with a product they want to sell, use the Internet to answer questions about marketing, think about what influences their customers' behavior, then create an ad for their product.
3rd - 8th Social Studies & History 12 Views 107 Downloads
Marketing to Teens: Alternate Ads
Did you know that Coke can teach the world to sing in perfect harmony? Learners develop an awareness of more subtle, less obvious methods advertisers use to reach consumers. Included is a list of related lessons available on the Media Awareness Network Website.
8th - 12th Language Arts 4 Views 32 Downloads
Would you really buy that? Persuasive techniques in advertising
Discover what persuasive techniques are commonly used in advertisements to convince consumers to buy their products. After discussing and analyzing the ads as a class, small groups label their own print advertisement with post-it notes. The culminating activity for this lesson plan could be a persuasive paper or research on a career in advertising.
7th - 12th 21st Century Skills 63 Views 516 Downloads CCSS: Designed
Gender Messages in Alcohol Advertising
Make your students critical consumers of media, and foster an awareness of how culture is reflected and shaped by media. This resource covers how alcohol advertising presents and promotes gender stereotypes. After a discussion on stereotypes, learners examine alcohol ads and create a survey to find out how their peers feel about alcohol, advertisements, and gender.
7th - 12th Visual & Performing Arts 12 Views 91 Downloads
Exploring "My Market"
A great way to determine if a career is right for you is to try it out. Learners explore the marketing career cluster by interviewing a person working in the marketing field and by developing a marketing-related service learning project. They brainstorm a list of marketing careers and compare them to careers in business or administration.
9th - 12th 21st Century Skills 16 Views 37 Downloads
Teaching Marketing Through Auctions
Students review market research and discuss how a company determines its products. In groups, they conduct surveys to determine which products would bring the most money in a mock auction in their classroom. The groups market a product and compete to see which group can make the most money in auction.
9th - 12th Social Studies & History 3 Views 11 Downloads
Kellogg Special K Ads
Foster class discussion about body image with the resources and questions provided here. Focus on Special K's "look good on your own terms" ad campaign. Learners start by reading about this campaign and analyze a series of print ads, discussing "ideal beauty" and marketing along the way.
9th - 12th Health 10 Views 220 Downloads
The Art of Advertising
Get your class thinking about advertising with this lesson plan. Over the course of 15 days, your class will discuss advertising techniques, study the concepts of pathos, logos, and ethos, and analyze the persuasive techniques of different commercials.
7th - 12th Language Arts 84 Views 158 Downloads
Persuasive Techniques in Advertising and Make Your Own Advertisement
Are you looking for a collaborative and fun way to teach persuasion? This could be a great resource for you! After reviewing advertising techniques and searching for examples of propaganda, have your class create and present their own commercials for chosen products.
7th - 10th Language Arts 8 Views 108 Downloads
Marketing to Teens: Marketing Tactics
Enlighten young consumers to advertising techniques aimed specifically at their generation. Have learners answer questions about how advertisements are geared for a younger audience, then have them practice selling to other teenagers. Afterward, writers analyze the techniques they used and agree or disagree with some statements listed.
8th - 12th Language Arts 22 Views 63 Downloads
Mega-Mergers and Cross Marketing
Learners tudents examine the influence and power of media mergers by studying the Space Jam cross-marketing phenomenon. The lesson begins with a discussion about the film Space Jam, with students responding to an article by Naomi Klein about the movie.
8th - 10th Visual & Performing Arts 8 Views 16 Downloads
You've Gotta Have a Gimmick!: A Lesson in Junk Food Advertising
Students examine marketing techniques used in television and magazine snack food ads. They analyze and discuss Internet kids clubs, complete various handouts that examine ads for food, and create a commercial for a food product.
5th - 7th Social Studies & History 15 Views 33 Downloads
Who's on First? Alcohol Advertising and Sports
Students examine how alcohol companies use sponsorship of sports to promote their products. They complete a survey, analyze the results, and research the sports sponsorship portfolios of five beer companies.
6th - 8th Physical Education 19 Views 20 Downloads
Deceptive Advertising: Crossing the Line
High schoolers examine advertisements and case studies to determine the difference between exaggeration and illegal deception in advertising. They look at the consequences of illegal advertising to see if they deter the practice in the future.
9th - 12th Social Studies & History 4 Views 53 Downloads