Promotion, Marketing, and Advertising Teacher Resources
Find Promotion, Marketing, and Advertising educational ideas and activities
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Exploring "My Market"
A great way to determine if a career is right for you is to try it out. Learners explore the marketing career cluster by interviewing a person working in the marketing field and by developing a marketing-related service learning project. They brainstorm a list of marketing careers and compare them to careers in business or administration.
Tobacco: Promotion Tactics and the Law
Youths aged 13 & 14 are most likely to notice and remember in-store tobacco promotions. Class members dissect tobacco advertising tactics and learn about relevant legislation by participating in guided discussion. Assessing promotions, target audiences, and brand associations/strategies they audit local real-life promotions. Incorporate inquiry-based research about laws and restrictions in countries other than Canada (where this excellent resource originated).
What's Your Angle? (Business Marketing)
Use model based inquiry to help your young scholars understand the concepts behind marketing, advertisements, and competition in the consumer market. They will come up with a product they want to sell, use the Internet to answer questions about marketing, think about what influences their customers' behavior, then create an ad for their product. This lesson really engages students in the critical thinking process.
Would you really buy that? Persuasive techniques in advertising
Discover what persuasive techniques are commonly used in advertisements to convince consumers to buy their products. After discussing and analyzing the ads as a class, small groups label their own print advertisement with post-it notes. The culminating activity for this lesson could be a persuasive paper or research on a career in advertising. An excellent opening lesson to a persuasive writing unit!
The Art of Advertising
Get your class thinking about advertising with this lesson plan. Over the course of 15 days, your class will discuss advertising techniques, study the concepts of pathos, logos, and ethos, and analyze the persuasive techniques of different commercials. Links to commercials are not provided, but a unit project, rubric, and list of resources are included.
Gender Messages in Alcohol Advertising
Make your students critical consumers of media, and foster an awareness of how culture is reflected and shaped by media. This resource covers how alcohol advertising presents and promotes gender stereotypes. After a discussion on stereotypes, learners examine alcohol ads and create a survey to find out how their peers feel about alcohol, advertisements, and gender. Some ads used in this resource may be inappropriate.
Teaching Marketing Through Auctions
Students review market research and discuss how a company determines its products. In groups, they conduct surveys to determine which products would bring the most money in a mock auction in their classroom. The groups market a product and compete to see which group can make the most money in auction.
Marketing to Teens: Marketing Tactics
Enlighten young consumers to advertising techniques aimed specifically at their generation. Have learners answer questions about how advertisements are geared for a younger audience, then have them practice selling to other teenagers. Afterward, writers analyze the techniques they used and agree or disagree with some statements listed. Develop awareness among the youth while having fun being creative!
Mega-Mergers and Cross Marketing
Young scholars tudents examine the influence and power of media mergers by studying the Space Jam cross-marketing phenomenon. The lesson begins with a discussion about the film Space Jam, with students responding to an article by Naomi Klein about the movie.
Teaching Marketing Through Auctioning
Young scholars explore the marketing concepts of product, price, promotion and place through the auction activity.
The Four P's of Marketing
Learners explore how product, price, place and promotion play key roles in the marketing mix.
You've Gotta Have a Gimmick!: A Lesson in Junk Food Advertising
Students examine marketing techniques used in television and magazine snack food ads. They analyze and discuss Internet kids clubs, complete various handouts that examine ads for food, and create a commercial for a food product.
Who's on First? Alcohol Advertising and Sports
Students examine how alcohol companies use sponsorship of sports to promote their products. They complete a survey, analyze the results, and research the sports sponsorship portfolios of five beer companies.
I love this topic and don't think it is discussed nearly enough. Learners consider how boys and girls are stereotyped around the world and how marketing uses and promotes these stereotypes by how they package or present children's toys. Legos are used as the primary model of this phenomenon and help facilitate good discussion, as well as activities that will get kids thinking about the differences between gender and sex. They analyze several print and TV ads, looking for the messages and gender stereotypes.
Savers & Borrowers: Financial Markets in the United States
Investigate the current financial market and have your class explore savings, borrowing, financial markets, mutual funds, and the stock market. This four-part instructional activity is designed to help students become knowledgeable and informed consumers.
FACS:Puppet Factory (Mktg)
Students explore marketing strategies while producing a hand-sewn puppet. They obtain information about child care and safety as well as basic hand sewing techniques.
FACS: Running a School Bakery (Mktg)
Students explore marketing concepts while producing food items to sell. They are divide into groups. Students create or revise the Research Survey to use during the week to either determine the product they they sell or which variety of product the group has decided to sell. Students interview the target population during the week.
The Price of Happiness: On Advertising, Image, and Self Esteem
Are your high schoolers aware of the effect advertising can have on their self-image, self-esteem, and happiness? This lesson from the Media Awareness Network is aimed at increasing that awareness and mitigating any negative effects it might cause young consumers of media. Your class will complete opinion surveys as a warm-up activity, and then create their own television commercials that parody advertising techniques. This resource also contains an article on advertising and image.
Marketing to Teens: Alternate Ads
Did you know that Coke can teach the world to sing in perfect harmony? Learners develop an awareness of more subtle, less obvious methods advertisers use to reach consumers. Included is a list of related lessons available on the Media Awareness Network Website.
Truth or Money: How Advertisers Censor Health Information in Media
Two compelling texts about tobacco companies' influence over editorial content in print media introduce readers to the concept of advertising censorship. After study and discussion, class members compose a mock "final column" by a magazine journalist whose editors won't allow him to write any more articles about the health hazards of smoking at the request of tobacco advertisers.