Promotion, Marketing, and Advertising Teacher Resources
Find Promotion, Marketing, and Advertising educational ideas and activities
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Youths aged 13 & 14 are most likely to notice and remember in-store tobacco promotions. Class members dissect tobacco advertising tactics and learn about relevant legislation by participating in guided discussion. Assessing promotions, target audiences, and brand associations/strategies they audit local real-life promotions. Incorporate inquiry-based research about laws and restrictions in countries other than Canada (where this excellent resource originated).
Ask your class to market a product. After choosing a product, class members develop ad campaigns, make PowerPoint presentations, set a schedule and budget for their media, and design advertisements (print and other types). Tip: Allow learners to work in groups to add a collaborative element to the project. This way, individuals can specialize in one aspect if desired and practice valuable teamwork skills.
Use model based inquiry to help your students understand the concepts behind marketing, advertisements, and competition in the consumer market. They will come up with a product they want to sell, use the Internet to answer questions about marketing, think about what influences their customers' behavior, then create an ad for their product. This lesson really engages students in the critical thinking process.
Did you know that Coke can teach the world to sing in perfect harmony? Learners develop an awareness of more subtle, less obvious methods advertisers use to reach consumers. Included is a list of related lessons available on the Media Awareness Network Website.
Discover what persuasive techniques are commonly used in advertisements to convince consumers to buy their products. After discussing and analyzing the ads as a class, small groups label their own print advertisement with post-it notes. The culminating activity for this lesson could be a persuasive paper or research on a career in advertising. An excellent opening lesson to a persuasive writing unit!
Make your students critical consumers of media, and foster an awareness of how culture is reflected and shaped by media. This resource covers how alcohol advertising presents and promotes gender stereotypes. After a discussion on stereotypes, learners examine alcohol ads and create a survey to find out how their peers feel about alcohol, advertisements, and gender. Some ads used in this resource may be inappropriate.
A great way to determine if a career is right for you is to try it out. Learners explore the marketing career cluster by interviewing a person working in the marketing field and by developing a marketing-related service learning project. They brainstorm a list of marketing careers and compare them to careers in business or administration.
Students review market research and discuss how a company determines its products. In groups, they conduct surveys to determine which products would bring the most money in a mock auction in their classroom. The groups market a product and compete to see which group can make the most money in auction.
Young scholars explore the marketing concepts of product, price, promotion and place through the auction activity.
Young scholars explore how product, price, place and promotion play key roles in the marketing mix.
Foster class discussion about body image with the resources and questions provided here. Focus on Special K's "look good on your own terms" ad campaign. Learners start by reading about this campaign and analyze a series of print ads, discussing "ideal beauty" and marketing along the way. This plan includes procedures, print ads, three articles, and four possible final activities that activate critical thinking and writing skills.
Get your class thinking about advertising with this lesson plan. Over the course of 15 days, your class will discuss advertising techniques, study the concepts of pathos, logos, and ethos, and analyze the persuasive techniques of different commercials. Links to commercials are not provided, but a unit project, rubric, and list of resources are included.
Young scholars explore marketing strategies while producing a hand-sewn puppet. They obtain information about child care and safety as well as basic hand sewing techniques.
Enlighten young consumers to advertising techniques aimed specifically at their generation. Have learners answer questions about how advertisements are geared for a younger audience, then have them practice selling to other teenagers. Afterward, writers analyze the techniques they used and agree or disagree with some statements listed. Develop awareness among the youth while having fun being creative!
Learners tudents examine the influence and power of media mergers by studying the Space Jam cross-marketing phenomenon. The lesson begins with a discussion about the film Space Jam, with students responding to an article by Naomi Klein about the movie.
Students examine marketing techniques used in television and magazine snack food ads. They analyze and discuss Internet kids clubs, complete various handouts that examine ads for food, and create a commercial for a food product.
Students examine how alcohol companies use sponsorship of sports to promote their products. They complete a survey, analyze the results, and research the sports sponsorship portfolios of five beer companies.
Students examine advertisements and case studies to determine the difference between exaggeration and illegal deception in advertising. They look at the consequences of illegal advertising to see if they deter the practice in the future.
Students explore marketing techniques. In this media awareness lesson, students watch instructor-selected advertising and identify the marketing techniques used in each of them. Students then create advertisements for products.