Slogan Teacher Resources

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Students discover relationships between advertisement and persuasive techniques.  In this literacy and consumer education lesson, students select magazine or newspaper advertisements that use symbols, pictures, and slogans to persuade consumers to buy their product. Students sort ads and discuss various persuasive techniques being used, then create their own advertisement based on information shared.
Pupils discuss how writers use various techniques to persuade an audience and examine examples used in the media. They interpret their thoughts and feelings about pictures, symbols and slogans and create an advertisement using the techniques.
Getting kids thinking about climate change now, will hopefully push them into action when they become adults. Young environmentalists discuss the evidence and causes of climate change seen in the state of California. They brainstorm ways people can change or reduce the effects of climate change through environmental action. They each make a series of slogans based on their findings to encourage everybody to pitch in for the sake of the environment. The slogans are drawn or written onto stickers to be placed on bikes, cars, desks, or waterbottles.
Pretending they are business partners, learners answer questions about marketing to increase their non-price competitive edge. They consider using advertising to shape consumer behaviors and increase sales for their product. They come up with a jingle or slogan, a visual ad, and a radio spot to sell, sell, sell. A neat activity.
Students understand that writers utilize various techniques to persuade an audience. They develop an awareness of how the media works to persuade them as the consumer. They create a visual representation of various feelings and emotions to infer what the advertiser could be selling the consumer.
Students detect obvious and not-so-obvious examples of advertisements in their everyday lives. They recognize the role that logos, imaginary characters, slogans and jingles play in developing brand awareness.
Learners examine and discuss a quotation used as a slogan for Liberia's former president Charles G. Taylor. After reading an article, they consider the allegations against Taylor. In groups, they research a time period of his life and share the information with the class in an oral presentation.
Students examine the economic and political challenges the past six presidents have faced during their terms of office, and how those challenges may or may not have impacted their chances for re-election. They create campaign slogans both for and against the presidents researched in class based on the economic and political climate at the time of their elections.
Tenth graders discover the role that propaganda played in prompting the colonists to rebel against the British. In this American Revolution lesson, 10th graders analyze the Gadsden Flag and discuss how slogans inspire people to act.
Third graders read and discuss "The Hangman" by Maurice Ogden and answer questions about the poem. They list things they can do to combat prejudice using each of the letters in the word and create a small poster with a slogan against prejudice
Students explore the advantages/disadvantages of advertising and all it entails for the consumer. Public relations is examined in depth. In addition, media, slogans, promotion and elements of print and color are examined in detail.
Learners investigate the Rainforest. In this Rainforest lesson, students research magazines, journals and the Internet to create a "Save the Rainforest" slogan. Learners will record local rainfall amounts and create a graph comparing Rainforest rain amounts.
Students analyze persuasive documents to identify the persuasive techniques and target audiences. In this persuasive documents lesson, students identify emotional appeals in advertisements and slogans and how the appeals correlate with Maslow's "Hierarchy of Needs". Students create their own persuasive document that addresses the real-life situation as a canned food drive or tutoring program.
Students discuss the Census 2000 slogan, "This is Your Future. Don't Leave It Blank." They design billboards for the slogan. They discover the role of the census in community planning and congressional representation.
Fourth graders collectively create a product, slogan, and advertisements for different types of media. They define different types of appeals such as bandwagon, emotional, glittering generalities, snob appeal, plain-folks appeal, slogans, etc.
Students are able to write a speech and create a slogan through analysis of current issues articles dealing with pesticide use. They put themselves in the position of one of the workers affected by the story they read.
Students create a slogan. For this heroes lesson, students identify traits from hero stories that match traits of real life heroes. They discuss what lessons they can learn from heroes about courage and come up with a one line slogan that communicates what they've learned.
Young scholars play a trivia game to learn more about the Chicago public transportation system. In this transportation lesson plan, students also create an "L" car, and write advertising slogans for Chicago's elevated trains.
Learners investigate the perspectives of different groups involved in and affected by support for the Palestinian Authority President Mahmoud Abbas. They create slogans to summarize the viewpoints and goals of each affected group.
Students in an ESL classroom review what they already know about HIV and AIDS. In groups, they analyze their lives to discover how their lifestyle can make them more prone to the virus. They create their own slogans to make others more aware of the dangers of these lifestyles.

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