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Slogan Teacher Resources
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An examination of the figurative language in Gwendolyn Brooks’ To Young Readers challenges your writers to think about the richness of language. Ask your class why Brooks says, “Good books are bandages.” This discussion of alliteration, metaphor, and other devices leads learners to craft an alliterative slogan for their city project.
Students discover relationships between advertisement and persuasive techniques. In this literacy and consumer education lesson, students select magazine or newspaper advertisements that use symbols, pictures, and slogans to persuade consumers to buy their product. Students sort ads and discuss various persuasive techniques being used, then create their own advertisement based on information shared.
Students discuss how writers use various techniques to persuade an audience and examine examples used in the media. They interpret their thoughts and feelings about pictures, symbols and slogans and create an advertisement using the techniques.
Fifth graders, working in pairs, create 30-second commercials for fish food products. They create slogans and incorporate props, music, costumes, or illustrations in their spots. The commercials are videotaped and parents are invited to the premier viewing.
Students analyze persuasive documents to identify the persuasive techniques and target audiences. For this persuasive documents lesson, students identify emotional appeals in advertisements and slogans and how the appeals correlate with Maslow's "Hierarchy of Needs". Students create their own persuasive document that addresses the real-life situation as a canned food drive or tutoring program.
Students play a trivia game to learn more about the Chicago public transportation system. In this transportation lesson plan, students also create an "L" car, and write advertising slogans for Chicago's elevated trains.
Young scholars discuss the Census 2000 slogan, "This is Your Future. Don't Leave It Blank." They design billboards for the slogan. They discover the role of the census in community planning and congressional representation.
In this reading and writing project worksheet, students create a catchy slogan to bring attention to a serious illness as they think about slogans, research ideas, define their message, write their slogan, and present their work.
In this government creation worksheet, students work in groups to create a government and country creation project. Students create a flag, slogan, seal, anthem, educational system, langauge, constitution, government, customs, map and transportation activity, occupations and currency for their country.
How many treats do you buy each week? Learners investigate diets and how the media tricks consumers into purchasing unhealthy snacks. They will investigate the designs and logos affiliated with cereal boxes and identify specific phrases that help sell products. Then they create their own cereal box design using an Internet program.