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\n\"Civics\n\n
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\nLesson Planet Curated\n
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\nCivics Curriculum Guide\n

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\n\nFor Teachers\n\n6th - 12th\n\nStandards\n
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\nThe 10 lessons in the Civics Curriculum Guide series, designed for high schoolers, contain 28 activities focused on important civic topics. Young scholars consider what it means to be an American and a good citizen, examine the Four...\n
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Lesson Plan
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\n\"Persuasive\n\n
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\nScholastic\n
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\nPersuasive Communication (Grades 9–12)\n

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\n\nFor Teachers\n\n9th - 12th\n\nStandards\n
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\nBefore your students reached your morning class to learn about persuasive writing, they probably saw dozens of examples of persuasive communication in the form of advertisements. A short, introductory lesson plan inspires class members...\n
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\n\nGet Free Access\n\nSee Review\n
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Lesson Plan
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\n\"Truth\n\n
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\nCurated OER\n
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\nTruth in Advertising: When to Ask Questions\n

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\n\nFor Teachers\n\n9th - 12th\n
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\nHigh schoolers view different commercials and ad campaigns that present opposing notions of \"truth.\" Students use these commercials to evaluate what makes an effective public service announcement (PSA) or advertisement, then choose a...\n
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Instructional Video4:03
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\n\"Career\n\n
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\nPBS\n
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\nCareer Connections | Advertising Director\n

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\n\nFor Students\n\n6th - 12th\n\nStandards\n
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\nBeing an advertising director requires more than the ability to craft ads for products and services. The president of an advertising, design, and marketing agency details what he believes are the skills essential to becoming an...\n
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Instructional Video4:14
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\n\"The\n\n
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\nSciShow\n
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\nThe Future of Interstellar Communication\n

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\n\nFor Students\n\n6th - 12th\n\nStandards\n
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\nCommunication through the solar system is a challenging task. Sending probes to different locations in our solar system helps scientists learn about these bodies. As these probes are sent farther and farther from Earth, receiving their...\n
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Activity
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\n\"Creating\n\n
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\nTexas State Energy Conservation Office\n
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\nCreating an Advertisement\n

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\n\nFor Teachers\n\n6th - 8th\n
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\nAdvertising for the purpose of influencing public policy regarding the use of alternative fuels is the focus of an innovative and engaging lesson. Learners are split up into six team in order to create an advertising campaign that...\n
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Handout
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\n\"Prescription\n\n
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\nProCon\n
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\nPrescription Drug Ads\n

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\n\nFor Students\n\n9th - 12th\n\nStandards\n
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\nBayer Pharmaceuticals sold heroin as a cough medicine in the 1900s ... who knew? Scholars discover this, and other interesting facts, when they use the resource to prepare for a class discussion or debate. They browse videos, readers'...\n
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Lesson Plan
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\n\"Taking\n\n
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\nCurated OER\n
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\nTaking a Closer Look (Critical Viewing)\n

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\n\nFor Teachers\n\n6th - 12th\n
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\nStudents explore persuasive writing in advertisements. In this advertisements lesson plan, students evaluate tobacco advertisements for persuasion techniques. Students then create a counter advertisement against smoking.\n
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Unit Plan
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\n\"Advertising\n\n
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\nCurated OER\n
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\nAdvertising and Healthy Decisions\n

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\n\nFor Teachers\n\n9th - 12th\n
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\nStudents analyze alcohol and tobacco ads and create parodies of them. The eight lessons in this unit include discussions about why teens smoke or drink, the psychology behind the advertising, and writing persuasive letters to agencies,...\n
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Lesson Plan
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\n\"On\n\n
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\nCurated OER\n
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\nOn the Cutting Edge\n

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\n\nFor Teachers\n\n6th - 8th\n
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\nIntroduce the background of design and designers and their role in communicating their thoughts to others. In groups, you can assign participation in a writing cluster on various designers and write paragraphs to submit to magazines. To...\n
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Instructional Video2:09
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\n\"Bill\n\n
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\nBill Nye\n
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\nBill Nye The Science Guy on Communication\n

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\n\nFor Students\n\n3rd - 6th\n
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\nTake a tour with the Science Guy through different ways we store information outside of our bodies. The ability to store information through hieroglyphics, alphabets, printing, and computers allows humankind to communicate beyond simple...\n
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Lesson Plan
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\n\"Analyzing\n\n
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\nCurated OER\n
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\nAnalyzing Advertising\n

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\n\nFor Teachers\n\n6th - 8th\n
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\nStudents critically examine advertising. They investigate how to become wiser consumers. They explore the topic of advertising more deeply by using the reports called \"Web of Deception\" and \"Selling America's Kids: Commercial Pressures...\n
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Lesson Plan
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\n\"Creating\n\n
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\nCurated OER\n
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\nCreating Student Advertising\n

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\n\nFor Teachers\n\n9th - 12th\n
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\nStudents explore common advertising strategies used by the media. In this advertising lesson, students identify persuasive language in advertisements and construct their own persuasive ad.\n
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Lesson Plan
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\n\"Want\n\n
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\nCurated OER\n
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\nWant Ad\n

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\n\nFor Teachers\n\n7th - 9th\n
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\nStudents create classified ads for jobs. They discuss careers where their target language can be used and review background information about careers. They prepare want ads to describe preparation for and activities for three different...\n
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Lesson Plan
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\n\"ADULT\n\n
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\nCurated OER\n
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\nADULT ESOL LESSON PLAN--Effective Interpersonal Communication\n

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\n\nFor Teachers\n\nHigher Ed\n
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\nStudents explore various ways to express likes, dislikes, feelings, and emotions when communicating between people. They model these ways via pictures of food, weather, music, sports, cars, etc.\n
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Lesson Plan
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\n\"Honesty\n\n
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\nCurated OER\n
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\nHonesty in Writing\n

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\n\nFor Teachers\n\n6th - 8th\n
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\nHelp your class construct an honest and clear writing piece. They explore tactics in advertising and identify deceptive language. They then write a statement about a community issue using honest language.\n
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Lesson Plan
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\n\"A\n\n
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\nCurated OER\n
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\nA Rewarding Endeavor\n

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\n\nFor Teachers\n\n9th - 12th\n
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\nDevelop and conduct a survey to find out if people would return an envelope of money they found. Include options for giving it to the police, advertising for the one who lost it, etc. The survey results are published in a writing piece.\n
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\n\"Creating\n\n
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\nCurated OER\n
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\nCreating Posters\n

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\n\nFor Teachers\n\n6th - 9th\n
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\nStudents analyze posters from 1839 and from 1948-1953. In this literary interpretation lesson plan, students use posters to answer a series of questions and suggest ways the posters could be improved, then create their own posters.\n
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\n\"Fighting\n\n
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\nCurated OER\n
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\nFighting The Horse Race: Creating Ads Which Explore 2008 Presidential Candidates & Issues\n

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\n\nFor Teachers\n\n6th - 12th\n
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\nWhat is advertising? What role does it plan in an election? Middle and high schoolers discuss advertising and its purpose by sifting through different magazines and discussing the products they find. Then they relate advertisements to...\n
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\n\"Understanding\n\n
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\nMedia Education Lab\n
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\nUnderstanding Viral Messages\n

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\n\nFor Teachers\n\n9th - 12th\n\nStandards\n
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\nImagine advertising for a product but not being paid to do so. Welcome to the world of Viral Messaging. Class members first view a T-Mobile flash mob video that went viral and has been seen by over 14 million viewers. After analyzing the...\n
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\n\"Magazine\n\n
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\nCurated OER\n
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\nMagazine Production\n

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\n\nFor Teachers\n\n11th - 12th\n
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\nAnalyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to \"sell.\" Each individual has a different...\n
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Instructional Video1:42
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\n\"Sesame\n\n
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\nSesame Street\n
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\nSesame Street: Neil Patrick Harris Gets Interviewed by Elmo\n

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\nElmo and Neil Patrick Harris sing “The Pajama Song.” We find out that Mr. Neil loves roller coasters, carrots, and Elmo. The clip ends with a fun dance.\n
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Worksheet
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\n\""Ode\n\n
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\nCurated OER\n
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\n\"Ode to the West Wind\" Theme of Language and Communication\n

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\n\nFor Students\n\n9th - 11th\n
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\nIn this \"Ode to the West Wind\" learning exercise, students discuss the speaker's concern that his ideas will die with him. Students answer three questions about the poet's plea to the West Wind to take his ideas and spread them...\n
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Unit Plan
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\n\"The\n\n
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\nIndiana Department of Education\n
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\nThe Represented World: Communication—Packaging\n

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\n\nFor Teachers\n\n6th - 8th\n\nStandards\n
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\nChallenge your classes to design and market a new product. Collaborative groups use geometry skills to create packaging for their products. Finally, they plan a marketing strategy to present to a marketing specialist.\n
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