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1,103 Advertising and marketing Lesson Plans
Showing 1 - 10 of 1,103
- Rating
Students will search for hidden messages in advertising and the "hidden audience." They gain a greater understanding of the structures of advetising and marketing. Full Review »
- Grade Range
- 6th - 12th
- Rating
Students explore how companies use instant messaging to sell products and services. They write business plans for marketing companies using instant messaging as a medium for advertising and assess related privacy issues. Full Review »
- Grade Range
- 5th - 8th
- Rating
Students share their advertisements with the class. As a culminating activity, students are grouped into development and marketing departments of an imaginary company, creating a new kids product and a marketing strategy for it. Full Review »
- Grade Range
- 12th
- Rating
Students, in groups, study advertising and its impact on the consumer. They explore advertising strategies, how it avries depending on market type, and they explore the different types of markets. Full Review »
- Grade Range
- 9th
- Rating
Students examine how advertisers target teens with different types of advertisements. They determine how they could be influenced by ads. Full Review »
- Grade Range
- 9th - 12th
- Rating
Students discuss the connection between religion and pop culture. They design and promote a new approach to nurture, and possibly market, spirituality or religious affiliation in modern times. Full Review »
- Grade Range
- 9th - 12th
- Rating
Students examine the concept of guerrilla marketing. They identify its strengths and weaknesses and how it is used in the real world. They apply guerrilla marketing to different types of businesses as well. Full Review »
- Grade Range
- 9th
- Rating
Students brainstorm a list of the career opportunities they are interested in. In groups, they research how something works that they want to see improved. Using that information, they redesign the product and draw it on paper and work together to create an advertisement for its relaunch. To end the lesson, they present their ideas to the class. Full Review »
- Grade Range
- 9th - Higher Ed
- Rating
Students compare the prices and ways of marketing consumer goods in the last part of the 19th century and the early part of the 20th century with the prices and ways of marketing today. They analyze current and past advertising and marketing to develop an appreciation of how much or how little things have changed in today's society. Full Review »
- Grade Range
- 9th - 12th
- Rating
Students work in groups of four to create and market a product. They choose or create a product which fits snuggly in the box given at the beginning of class. Students are told that the product must not be an article of clothing, shoes or sneakers or jewelry. They define their target market. Students are also told that their prodcut can not be a mass marketed item. Full Review »
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