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- Grade Range
- 12th - Higher Ed
- Rating
Students design a questionnaire to gather information about public awareness of company slogans. They take a random sample, summarize results, decide what factors relate to a company's economic success, and create a scatter plot. Full Review »
- Grade Range
- 2nd - 4th
- Rating
Students consider how advertising, packaging and marketing affect consumer decisions. They analyze a cereal box for marketing strategies and create their own original box design, slogan and/or jingle. They conduct taste tests and graph results. Full Review »
- Grade Range
- 6th - 12th
- Rating
Students design and produce an advertisement (print, online or video) intended to persuade people to treat animals better. They research advertising techniques and review successful ads in preparation for their project. Full Review »
- Grade Range
- 9th - 12th
- Rating
Students identify reasons why advertising works, evaluate reasons for its success, and write commercials. Full Review »
- Grade Range
- 6th - 8th
- Rating
Students discuss how writers use various techniques to persuade an audience and examine examples used in the media. They interpret their thoughts and feelings about pictures, symbols and slogans and create an advertisement using the techniques. Full Review »
- Grade Range
- 9th - 11th
- Rating
Sudents analyze print and electronic advertising to gain perspective on its trends, persuasive strategies, and influence. They apply their knowledge of advertising's persuasive strategies as they produce their own print and electronic advertisements. Full Review »
- Grade Range
- 9th - 12th
- Rating
Students analyze alcohol and tobacco ads and create parodies of them. The eight lessons in this unit include discussions about why teens smoke or drink, the psychology behind the advertising, and writing persuasive letters to agencies, companies, or entities asking them to take action promoting health. Full Review »
- Grade Range
- Kindergarten - 2nd
- Rating
Students explore the language used in advertising. They identify persuasive words used in advertising, analyze some advertising techniques and create an advertising slogan for a product. Full Review »
- Grade Range
- 9th - 12th
- Rating
Students examine why the Gold Rush was unsuccessful because of sin. Using advertising examples, they discuss the good and bad aspects of it in today's society. In groups, they work together to redesign a form of advertising that could have been used in Gold Rush times and create an advertising poster encouraging people to relocate. Full Review »
- Grade Range
- 5th - 10th
- Rating
Students, while working in groups, pick a product or service from one company to invest in for the Newsday Stock Market Game. They develop an advertisement for the product or service utilizing the iMovie program on the computers. Full Review »
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