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- Grade Range
- 5th
- Rating
Students analyze the ten tricks of the trade advertisers use to sell their products, searching through magazines to find examples of ads that illustrate their assigned topic. They create a collage explaining their examples. Full Review »
- Grade Range
- 9th - 12th
- Rating
Students explain the power of advertising by researching advertising techniques, target audiences and a variety of ads. They learn and identify what advertising techniques are used: Bandwagon, Propaganda, and Testimonial. Full Review »
- Grade Range
- 5th - 7th
- Rating
Students study how restaurants use advertising techniques. They create an advertisement for an imaginary restaurant. Full Review »
- Grade Range
- 7th - 8th
- Rating
Students discuss the difference between needs and wants. They examine samples of advertisments and compare ads for needs and wants. They create an ad that creates a "want" for the customer. Full Review »
- Grade Range
- 9th - 12th
- Rating
Students investigate how advertising influences our buying habits and shapes our thoughts. They identify persuasive techniques used in advertising including visual manipulation and subliminal techniques. They create an advertising campaign to promote their school district. Full Review »
- Grade Range
- Kindergarten - 8th
- Rating
Students recognize the intended audience for a certain advertisement They recognize advertising techniques aimed at the intended audience and create their own advertisements about the truth of cigarette smoking. Students begin to see that tobacco advertising increases young people's risk of smoking by using themes that appeal to them, such as fun times, action, and being popular and attractive. Full Review »
- Grade Range
- Kindergarten - 2nd
- Rating
Students explore the language used in advertising. They identify persuasive words used in advertising, analyze some advertising techniques and create an advertising slogan for a product. Full Review »
- Grade Range
- 9th - 12th
- Rating
Students examine why the Gold Rush was unsuccessful because of sin. Using advertising examples, they discuss the good and bad aspects of it in today's society. In groups, they work together to redesign a form of advertising that could have been used in Gold Rush times and create an advertising poster encouraging people to relocate. Full Review »
- Grade Range
- 5th - 8th
- Rating
Students receive different magazine ads and determine whether or not they would buy that product along with their reason. They identify the advertising techniques used in this advertisement. Students sort ads into categories according to the techniques used in the add. Students create their own advertisement using PowerPoint. Full Review »
- Grade Range
- 9th - 10th
- Rating
Students investigate how to separate facts from advertising and promotional techniques. They create PowerPoint presentations to use as an advertisement. Students work in groups of three. They are explained that they are exploring how to use advertising techiques. Students are given Ads of Green Selling Techniques and Ads of Green Propaganda Techniques and read through them together as a class. Full Review »
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