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- Grade Range
- 6th - 12th
- Rating

Students explore the concept of appeal and analyze its role in the American justice system. By building their understanding of the Microsoft antitrust case and its subsequent appeal, students examine all sides of issue and speculate outcome of the case. Full Review »
- Grade Range
- 7th - 9th
- Rating

Students study the life and times of Shakespeare. They read and analyze one of his plays and use the Internet and videos to gain an understanding of how Shakespeare engaged his audiences, then and still today. Full Review »
- Grade Range
- 9th - 12th
- Rating

Students explore the principles of theatre promotion and publicity. The audience appeal, media relation, marketing strategies, the programme, and the ticket composition are examined in this lesson. Full Review »
- Grade Range
- 9th
- Rating

Students, while interpreting Romeo and Juliet, read, discuss and act out Act III, Scene 1. They analyze methods for blocking the scene, using stage directions stage vocabulary and comparing/contrasting audience perspectives. Full Review »
- Grade Range
- 10th - 12th
- Rating

Students compare and contrast the tone and word choice of two different speeches. They discuss how the word choice and tone suits the audience and purpose for each speech. They analyze a variety of television programs and identify the target audience for each program. Full Review »
- Grade Range
- 9th - 11th
- Rating

Students explore and use logical, ethical, and emotional appeals. Given a scenario, they compose an argument to persuade an audience to assume their position. In addition, they include one of three types of appeals in their argument. Full Review »
- Grade Range
- 6th - 12th
- Rating

Students write a blurb for different audiences. Students encounter different forms and functions of the use of blurbs. Students write an original blurb to share with the class. Full Review »
- Grade Range
- 9th - 12th
- Rating

Students explore and describe various persuasive tools used in advertisements, analyze advertisements provided by teacher, and identify target audiences. Students then work in groups to find advertisements aimed at assigned target audience in magazines and newspapers. Full Review »
- Grade Range
- 10th
- Rating

Students explore, analyze and study the concept and power of advertising. They bring in nine or more advertisements to class from as many different types of magazines as they can to examine and critique to find out and target what makes them appealing to teenagers. Full Review »
- Grade Range
- 9th - 12th
- Rating

Students examine what a "target audience" is and evaluate the PETA website for tactics that exploit the characteristics of their target audience. They read and discuss a handout, analyze the PETA website in small groups, and participate in a class discussion. Full Review »

