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- Grade Range
- 9th - 12th
- Rating
Students examine how markets can be broken down by businesses. They explore topics such as market positioning and market segments. They discuss how market structure influences the market itself. Full Review »
- Grade Range
- 9th - 12th
- Rating
Students examine the seven P's in marketing. They discover the need to blend different elements to make marketing successful. They place significance on elements for different products and services. Full Review »
- Grade Range
- 9th - 12th
- Rating
Students examine the concept of guerrilla marketing. They identify its strengths and weaknesses and how it is used in the real world. They apply guerrilla marketing to different types of businesses as well. Full Review »
- Grade Range
- 9th - 12th
- Rating
Students examine the difference between primary and secondary market research. They discover the limitations on marketing strategies. They explain the importance of having more research done before marketing decisions are made. Full Review »
- Grade Range
- 9th - 12th
- Rating
Students study the concept of a market. They determine the different purposes of buyers and sellers. They look at the utility of an item and how the value for money affects the decision making of consumers. Full Review »
- Grade Range
- 9th - 12th
- Rating
Students identify vocabulary used in the marketing industry. They use the internet to find marketing resources and discover how companies develop their marketing strategy. They practice using the techniques as well. Full Review »
- Grade Range
- 9th - 12th
- Rating
Students examine the need for market research. They use new vocabulary and research more about a tourism organization. They develop market research action to an organization. Full Review »
- Grade Range
- 1st - 12th
- Rating
Students view a "Marketing" a painting by Robert Gwathmey. Using the painting, they explain the use of symbols and the placement of shapes. In older grades, they identify the relationship between the elements of art and the principles of design. Full Review »
- Grade Range
- 4th - 8th
- Rating
Students explore the role of markets in Asian countries. They bring items from home to barter with to simulate markets. They discuss the advantages and problems of exchanging and how price is determined. Full Review »
- Grade Range
- 10th - 12th
- Rating
Students design and present the initial marketing plans for a new frozen desert. They work in small groups to present a sales proposal consisting of a computer slide show, a typed document summarizing their efforts/rationalization for this product, and a prototype. Full Review »
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