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- Grade Range
- 6th - 12th
- Rating
Students explore various tactics used in advertising by studying the advertising campaigns of well-known companies. They earn about methods of political advertising in China by reading and discussing Political Power Grows From the Point of His Pen. Full Review »
- Grade Range
- 9th - 12th
- Rating
Students identify various forms of media used in a political campaign and compare the different formats as vehicles for distributing political messages. They analyze the effectiveness of candidate's uses of different media. Full Review »
- Grade Range
- 6th - 12th
- Rating
Students explore the role of special-interest groups in American campaigns. They create their own political advertisements. Full Review »
- Grade Range
- 9th - 12th
- Rating
Students formulate their own opinions about the issues in an election campaign through a critical examination of political advertisements, candidate debates, and political cartoons. Full Review »
- Grade Range
- 9th - 12th
- Rating
Students analyze how interest groups present their viewpoint to the public. They assess how media can influence public opinion by closely examining a political ad from the 1964 presidential election. Full Review »
- Grade Range
- 7th - 12th
- Rating
Students analyze the lyrics from a Pearl Jam song and examine the concept of truth in political advertising. They watch the video, "VH1 Storytellers: Pearl Jam," participate in a class discussion, conduct research, and prepare a report on an election of their choice. Full Review »
- Grade Range
- 9th - 12th
- Rating
Students examine how advertisements are produced for political campaigns. In groups, they view various examples of different advertisements and create their own ad by completing the steps listed in the lesson plan. They share their ad with the class and participate in a discussion about the values it portrays. Full Review »
- Grade Range
- 9th - 12th
- Rating
Students view examples of various political advertisements. Using the ads, they identify its theme and how the candidates use certain images, like children, to create a specific image for the advertisement and their campaign. They answer discussion questions to end the lesson. Full Review »
- Grade Range
- 6th - 9th
- Rating
Students explore political advertising. They discuss what informed voters should know about upcoming elections and identify the four main types of ads and view a video to identify the types of ads. Evaluating the ads, they identify techniques used that enhanced or detracted from the candidates. and research the Internet to assess the candidates' speeches and ads. Full Review »
- Grade Range
- 7th - 12th
- Rating
Students observe a political advertisement and evaluate the views promoted in the ad. After exploring governmental policies, students create their own 30-second ad to promote a specified cause and publicize their views. Students share their ads, discuss techniques. Full Review »
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