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- Grade Range
- 6th - 12th
- Rating
Students consider a recent Dartmouth study that connected teenagers' movie viewing restrictions with their tobacco and alcohol usage. They conduct their own research in tobacco and alcohol use among teenagers in their school setting. Full Review »
- Grade Range
- 6th - 12th
- Rating
Students analyze magazine advertisements that appeal to them. They explore how tobacco companies continue to target teens in magazine advertisements. They explore how advertisers select magazine ad space. Full Review »
- Grade Range
- 10th
- Rating
Students identify the ten appeal methods Tobacco Companies use to target teenagers for cigarette sales. Full Review »
- Grade Range
- 7th - 11th
- Rating
Students examine eyewitness accounts from the essay Tobacco and Slavery: The Vile Weed and personalize the story of slaves involved in the tobacco economy by retelling it in a written, visual, or dramatic format. Full Review »
- Grade Range
- 6th - 12th
- Rating
Students view a PSB "In the Mix" documentary about smoking and tobacco abuse prevention. They discuss the video, identify the physical risks and effects of smoking and analyze smoking advertisements for marketing techniques. Full Review »
- Grade Range
- 10th - 12th
- Rating
Students study the adverse effects of smoking while investigating the target audiences of tobacco companies. They look at how the companies focus on young smokers in the advertisements and how the ads could be made unappealing to youth. Full Review »
- Grade Range
- 8th - 10th
- Rating
Students examine the dangers associated with smoking. In groups, they discuss what it means to be addicted to a drug and how the media influences our decisions. After watching excerpts of films, they identify the use of smoking and the reaction to the film by the public because of these images. To end the lesson, they discover the importance of making repsonsible choices when it comes to tobacco use. Full Review »
- Grade Range
- Kindergarten - 8th
- Rating
Students recognize the intended audience for a certain advertisement They recognize advertising techniques aimed at the intended audience and create their own advertisements about the truth of cigarette smoking. Students begin to see that tobacco advertising increases young people's risk of smoking by using themes that appeal to them, such as fun times, action, and being popular and attractive. Full Review »
- Grade Range
- 9th - 12th
- Rating
Students examine and critique advertising related to tobacco products. They participate in a class discussion about tobacco use, develop a list of positives and negatives of tobacco use, conduct Internet research, and write a letter to a magazine or a company regarding tobacco advertising. Full Review »
- Grade Range
- 7th - 8th
- Rating
Students explore the impact of advertising and product labeling on health and body care products. They determine the contributions of good hygiene to appearance. Students identify the important considerations in selecting body, hair, and dental care products. They create a new personal care product advertising approaches and share it with the class. Full Review »
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