Curated OER
Manipulating the AD/AS Model: Exogenous Demand and Supply Shocks
Explore the economic theory of supply and demand using this resource. This lesson focuses on using the AD/AS model, including exogenous demand and supply shocks.Learners read a description and then draw a AD curve that represents the...
Curated OER
The World's Fair of 1893: A Tribute to Agriculture and Advertising
Students identify connections between agriculture, advertising, and mail order catalogues during 1890s as expressed at World's Fair of 1893. Students interpret photographic exhibit and discuss how reactions of rural fair visitors...
Federal Trade Commission
Ad Targeting and Techniques
What techniques do advertisers use to reach a target audience? Pupils discover the answer with the second of four Admongo lesson plans. Scholars learn about the most common strategies advertisers use to convince people to buy something....
EngageNY
Performance Task: Create a Counter Ad
Do a 360. After completing their ad analyses, scholars now begin working on their counter ads. Once again, they use the model performance task for reference and guidance. When finished, pupils talk with one another about their work.
Curated OER
Slimy Advertising and a Wicked Resume
Students compare and contrast a classic fairy tale with a fractured one. They write an advertisement that would entice a witch and a resume for a frog prince who is hiring. They publish their completed work.
EngageNY
Performance Task: Write Ad Analysis
It's final. Scholars work on their final drafts of their ad analyses. They use the model sample Samsung Appliances for reference. After completing the task, learners turn and talk with one another about the decisions they made in their...
Curated OER
Commas in a Series; Making an Advertisement!
Language arts learners practice using commas in a series while designing their own advertisement! This creative assignment calls for learners to create their own visual advertisement describing a product of their choice. Their poster...
Texas Instruments
Finding Linear Models Part III
Explore linear functions! In this Algebra I lesson, mathematicians graph data in a scatter plot and use a graphing calculator to find a linear regression and/or a median-median line. They use the model to make predictions.
Media Education Lab
Sponsored Content as Propaganda
What is sponsored content? Who produces sponsored content? Why? Is it fair or unfair? What are the privacy implications for consumers? To answer these questions, class members view a model screencast before crafting their own that...
EngageNY
Synthesizing Information: Writing an Apprentice Wanted Ad
Fourth graders view examples of help-wanted ads as they plan and create their own writing in the fourteenth instructional activity of this unit on colonial trade. The engagement of the class is captured when the teacher shares an actual...
EngageNY
Summarizing and Synthesizing: Planning for Writing an Apprentice Wanted Ad
In instructional activity 13 of this unit on colonial trade, young researchers learn about apprentices as they prepare to write help-wanted ads for the specific trade they have been researching. To begin, the class listens closely as the...
Curated OER
Business and Advertising
Historical and humorous examples pepper this through presentation, which addresses logical infelicities and humor in business, advertising, and even politics. Though designed for a business and advertising class, this lecture could also...
Curated OER
Chapter 11: Aggregate Demand and Aggregate Supply
Bring the intricacies of the Aggregate Demand-Aggregate Supply Model (AD-AS) to life in this detailed - yet understandable - presentation. Viewers will appreciate the clear explanations and graphs as they begin their adventure through...
Media Education Lab
The Ethics of Propaganda
What are the short and long-term consequences for consumers and producers of modern media propaganda? Class members ponder this essential question as their unit study of ethics of propaganda concludes. After examining two case studies,...
Curated OER
How Advertisers Persuade
This plan centers around the article "How Advertisers Persuade," although it is not included in the lesson itself. Get your class thinking about advertising, appeals, and techniques that companies use to get their products from the shelf...
Curated OER
Representing Fractions, Decimals, and Percents
In this fractions, decimals, and percents lessons, students explore various methods of representing fractions. They demonstrate situations that represent rational numbers. Students create a foldable exploring fractions, decimals and...
Curated OER
Viral Marketing
What is "viral marketing" and how does it relate to mathematics? Young mathematicians use exponential functions to develop a mathematical model for a business advertising campaign. Learners then see how their campaigns increase...
Santa Ana Unified School District
Persuasive Writing
Should students be paid for doing well in school? That is the question at the heart of an argumentative writing unit that walks writers through the steps of crafting a persuasive essay. The carefully scaffolded scripted plans provide...
Balanced Assessment
Monitor Pricing
Out with the old and in with the new. Learners use a set of prices of computer monitors from 1994 to make a prediction. They then use one current price and what they know about the old prices to make a more recent prediction. Their...
Curated OER
Ad Targeting and Techniques
Students explore advertising techniques. In this advertising lesson, students discuss what a target audience is. They brainstorm what products might be targeted toward them and other target audiences such as their parents. Students also...
Curated OER
Analyzing Advertising Techniques
Students study hyperbole and imagery in advertising. In this advertising techniques lesson plan, students identify hyperbole and imagery in print advertisements.
Curated OER
Gender Bias in Advertising
Students view different paintings and discuss different advertisements that display gender bias, and redesign an advertisement found in a magazine, removing at least five aspects of the gender bias they find.
Curated OER
Persuasive Advertisement For A Novel
Sixth graders engage in a project to persuade classmates to read a certain novel. They create a poster using persuasive advertising language. Media can be included in the form of pictures and other graphics to make the visual...
School Improvement in Maryland
Evaluating Political Advertisements
How do interest groups try to influence elections? As part of their study of the election process, groups view 30-second advertisements produced by advocacy groups and use the provided worksheet to evaluate these ads. They then craft...