University of Minnesota
Whose Choice Is It Anyway?
Your taste buds may be saying Pepsi, but your brain is saying Coke! By analyzing experimental research, learners discover ways in which our brains impact decision making. They conclude with a discussion of neuromarketing and how it...
Curated OER
Brain Brands
Students explore the advent of neuromarketing as a means to assess the effects of certain brands on the brain activity of prospective buyers. They design their own experiments that test the power of certain brands on a sample population.