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Lesson Plan
University of Minnesota

Whose Choice Is It Anyway?

For Students 5th - 8th Standards
Your taste buds may be saying Pepsi, but your brain is saying Coke! By analyzing experimental research, learners discover ways in which our brains impact decision making. They conclude with a discussion of neuromarketing and how it...
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Lesson Plan
Curated OER

Brain Brands

For Teachers 6th - 12th
Students explore the advent of neuromarketing as a means to assess the effects of certain brands on the brain activity of prospective buyers. They design their own experiments that test the power of certain brands on a sample population.