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Courses:: 124.22. Advertising (One-Half to One Credit).
Knowledge/Skills:
The student knows the importance of marketing as well as the functions of marketing.
The student knows the relationship of business and society.
The student knows the concepts of target marketing.
The student integrates listening, reading, speaking, writing, and nonverbal communication skills effectively.
The student knows the importance of emerging trends and technologies in advertising.
The student knows the impact and value of diversity.
The student knows that advertising impacts a competitive economic environment.
The student knows that financial planning is necessary for the advertiser's success and solvency.
The student knows the components of the marketing research process in order to analyze demand, forecast sales, and make other decisions.
The student knows the importance of managing the pricing structure.
The student knows that promotion team members must develop, implement, and evaluate a promotional plan.
The student knows that advertising is the paid form of nonpersonal communication about an identified sponsor's products.
The student knows that laws, regulations, business conduct, and diversity affect promotional activities.
The student knows the relationship of business and society.
The student knows the concepts of target marketing.
The student integrates listening, reading, speaking, writing, and nonverbal communication skills effectively.
The student knows the importance of emerging trends and technologies in advertising.
The student knows the impact and value of diversity.
The student knows that advertising impacts a competitive economic environment.
The student knows that financial planning is necessary for the advertiser's success and solvency.
The student knows the components of the marketing research process in order to analyze demand, forecast sales, and make other decisions.
The student knows the importance of managing the pricing structure.
The student knows that promotion team members must develop, implement, and evaluate a promotional plan.
The student knows that advertising is the paid form of nonpersonal communication about an identified sponsor's products.
The student knows that laws, regulations, business conduct, and diversity affect promotional activities.