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Courses:: 124.25. Technology in Marketing (One-Half to One Credit).
Knowledge/Skills:
The student knows the relationship of business and society.
The student knows that successful entrepreneurial ventures depend on preliminary analysis and planning.
The student applies math concepts in all areas of marketing.
The student integrates listening, reading, speaking, writing, nonverbal, and electronic communication skills effectively.
The student knows how to use self-development techniques and interpersonal skills to accomplish marketing objectives.
The student knows that management is the process of achieving goals through the use of technology and human and material resources.
The student knows the importance of emerging trends and technologies in marketing.
The student knows the impact and value of diversity.
The student knows that distribution involves activities associated with the physical movement or transfer of ownership of products.
The student knows that financial planning is necessary for the marketer's success and solvency.
The student uses marketing-information systems (MIS).
The student knows the components of the marketing research process in order to analyze demand, forecast sales, and make other decisions.
The student knows that pricing has policies, objectives, and strategies.
The student knows elements and processes of product planning.
The student knows that successful marketers must develop, implement, and evaluate a promotional plan.
The student knows that purchasing occurs in a continuous cycle.
The student knows classifications of risks that affect business activities.
The student knows how marketers use technology in the selling process.
The student knows that successful entrepreneurial ventures depend on preliminary analysis and planning.
The student applies math concepts in all areas of marketing.
The student integrates listening, reading, speaking, writing, nonverbal, and electronic communication skills effectively.
The student knows how to use self-development techniques and interpersonal skills to accomplish marketing objectives.
The student knows that management is the process of achieving goals through the use of technology and human and material resources.
The student knows the importance of emerging trends and technologies in marketing.
The student knows the impact and value of diversity.
The student knows that distribution involves activities associated with the physical movement or transfer of ownership of products.
The student knows that financial planning is necessary for the marketer's success and solvency.
The student uses marketing-information systems (MIS).
The student knows the components of the marketing research process in order to analyze demand, forecast sales, and make other decisions.
The student knows that pricing has policies, objectives, and strategies.
The student knows elements and processes of product planning.
The student knows that successful marketers must develop, implement, and evaluate a promotional plan.
The student knows that purchasing occurs in a continuous cycle.
The student knows classifications of risks that affect business activities.
The student knows how marketers use technology in the selling process.
