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Courses:: 124.32. Marketing Dynamics (One to Three Credits).
Knowledge/Skills:
The student knows business concepts and how business satisfies economic needs.
The student knows the relationship of business and society.
The student knows the importance of marketing as well as the functions of marketing.
The student knows that the marketing mix involves a combination of the decisions about product, price, place, promotion, and people.
The student knows the concepts of market and market identification.
The student applies math concepts in marketing.
The student integrates listening, reading, speaking, writing, and nonverbal communication skills effectively.
The student knows how to use self-development techniques and interpersonal skills to accomplish marketing objectives.
The student applies information technology as an effective marketing tool.
As a lifelong learner, the student knows that careers are ever changing and require continual self-assessment, research, and preparation to develop and implement responsible decisions.
The student knows the importance of emerging trends and technologies in marketing.
The student knows the impact and value of diversity.
The student knows that marketing begins with a working knowledge of economic concepts.
The student knows that a nation's economic system is determined by what is produced, how it is produced, and how it is distributed.
The student knows that private enterprise is based on independent decisions by businesses and consumers concerning the right to own property, own a business, compete, make a profit, and exercise consumer choice with limited government involvement.
The student knows that gross domestic product (GDP), standard of living, consumer price index, and unemployment figures help measure whether an economy is accomplishing its goals.
The student knows that changes in the economy include prosperity, recession, depression, and recovery, that may be collectively referred to as the business cycle.
The student knows that international economic factors affect marketing planning.
The student knows that distribution channel members facilitate the movement of products.
The student knows that distribution involves activities associated with the physical movement or transfer of ownership of products from producer to consumer.
The student knows that distribution involves stock handling and inventory control.
The student knows that financial planning is necessary for the marketer's success and solvency.
The student knows that marketers use investment and financial services to achieve goals and objectives.
The student knows the role of pricing.
The student knows the role of promotion.
The student knows that advertising is the paid form of nonpersonal communication about an identified sponsor's products.
The student knows that business risk is the possibility of loss or failure.
The student knows that marketers responsible for risk management follow a process to decide the best strategy to deal with each risk.
The student knows what influences customers before they make a purchase.
The student knows how marketers use the selling process.
The student knows the important role each employee plays in providing exceptional customer service.
The student knows the relationship of business and society.
The student knows the importance of marketing as well as the functions of marketing.
The student knows that the marketing mix involves a combination of the decisions about product, price, place, promotion, and people.
The student knows the concepts of market and market identification.
The student applies math concepts in marketing.
The student integrates listening, reading, speaking, writing, and nonverbal communication skills effectively.
The student knows how to use self-development techniques and interpersonal skills to accomplish marketing objectives.
The student applies information technology as an effective marketing tool.
As a lifelong learner, the student knows that careers are ever changing and require continual self-assessment, research, and preparation to develop and implement responsible decisions.
The student knows the importance of emerging trends and technologies in marketing.
The student knows the impact and value of diversity.
The student knows that marketing begins with a working knowledge of economic concepts.
The student knows that a nation's economic system is determined by what is produced, how it is produced, and how it is distributed.
The student knows that private enterprise is based on independent decisions by businesses and consumers concerning the right to own property, own a business, compete, make a profit, and exercise consumer choice with limited government involvement.
The student knows that gross domestic product (GDP), standard of living, consumer price index, and unemployment figures help measure whether an economy is accomplishing its goals.
The student knows that changes in the economy include prosperity, recession, depression, and recovery, that may be collectively referred to as the business cycle.
The student knows that international economic factors affect marketing planning.
The student knows that distribution channel members facilitate the movement of products.
The student knows that distribution involves activities associated with the physical movement or transfer of ownership of products from producer to consumer.
The student knows that distribution involves stock handling and inventory control.
The student knows that financial planning is necessary for the marketer's success and solvency.
The student knows that marketers use investment and financial services to achieve goals and objectives.
The student knows the role of pricing.
The student knows the role of promotion.
The student knows that advertising is the paid form of nonpersonal communication about an identified sponsor's products.
The student knows that business risk is the possibility of loss or failure.
The student knows that marketers responsible for risk management follow a process to decide the best strategy to deal with each risk.
The student knows what influences customers before they make a purchase.
The student knows how marketers use the selling process.
The student knows the important role each employee plays in providing exceptional customer service.