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Courses:: 124.33. Marketing Management (One to Three Credits).
Knowledge/Skills:
The student knows business concepts and how business satisfies economic needs.
The student knows marketing mix.
The student knows the concepts of market and market identification.
The student knows that the United States (U.S.) free enterprise system offers marketers entrepreneurial opportunities.
The student knows that management is the process of achieving goals through the use of human resources, technology, and material resources.
The student knows the need for professional and career development.
The student applies math concepts in management.
The student integrates listening, reading, speaking, writing, and nonverbal communication skills effectively.
The student knows how to use self-development techniques and interpersonal skills to accomplish marketing management objectives.
The student knows the importance of emerging trends and technologies in marketing.
The student knows the impact and value of diversity.
The student knows that marketing begins with a working knowledge of economic concepts.
The student knows that private enterprise is based on independent decisions by businesses and consumers.
The student knows that gross domestic product (GDP), standard of living, consumer price index, and unemployment figures help measure whether an economy is accomplishing its goals.
The student knows that changes in the economy include prosperity, recession, depression, and recovery, that may be collectively referred to as the business cycle.
The student knows that international economic factors affect marketing planning.
The student knows that marketing research is a specific inquiry to solve a problem.
The student knows the components of the marketing research process in order to analyze demand, forecast sales, and make other decisions.
The student knows the elements and processes of product planning.
The student knows the importance of branding and extended product features.
The student knows the laws and regulations that affect new product development.
The student knows that advertising is the paid form of nonpersonal communication about an identified sponsor's products.
The student knows that the physical environment found at a place of business should project a positive image.
The student knows that public relations and publicity can be used to promote a business or organization.
The student knows that sales promotion activities or materials offer customers a direct incentive to buy.
The student knows that the purchasing process occurs in a continuous cycle.
The student knows that businesses need goods and services for daily operation.
The student knows that a buying plan identifies products to be offered for sale for a particular period of time.
The student knows how managers use the selling process.
The student knows the important role each employee plays in providing exceptional customer service.
The student knows the management of selling activities.
The student knows marketing mix.
The student knows the concepts of market and market identification.
The student knows that the United States (U.S.) free enterprise system offers marketers entrepreneurial opportunities.
The student knows that management is the process of achieving goals through the use of human resources, technology, and material resources.
The student knows the need for professional and career development.
The student applies math concepts in management.
The student integrates listening, reading, speaking, writing, and nonverbal communication skills effectively.
The student knows how to use self-development techniques and interpersonal skills to accomplish marketing management objectives.
The student knows the importance of emerging trends and technologies in marketing.
The student knows the impact and value of diversity.
The student knows that marketing begins with a working knowledge of economic concepts.
The student knows that private enterprise is based on independent decisions by businesses and consumers.
The student knows that gross domestic product (GDP), standard of living, consumer price index, and unemployment figures help measure whether an economy is accomplishing its goals.
The student knows that changes in the economy include prosperity, recession, depression, and recovery, that may be collectively referred to as the business cycle.
The student knows that international economic factors affect marketing planning.
The student knows that marketing research is a specific inquiry to solve a problem.
The student knows the components of the marketing research process in order to analyze demand, forecast sales, and make other decisions.
The student knows the elements and processes of product planning.
The student knows the importance of branding and extended product features.
The student knows the laws and regulations that affect new product development.
The student knows that advertising is the paid form of nonpersonal communication about an identified sponsor's products.
The student knows that the physical environment found at a place of business should project a positive image.
The student knows that public relations and publicity can be used to promote a business or organization.
The student knows that sales promotion activities or materials offer customers a direct incentive to buy.
The student knows that the purchasing process occurs in a continuous cycle.
The student knows that businesses need goods and services for daily operation.
The student knows that a buying plan identifies products to be offered for sale for a particular period of time.
The student knows how managers use the selling process.
The student knows the important role each employee plays in providing exceptional customer service.
The student knows the management of selling activities.