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Courses:: 124.46. Services Marketing (One-Half to Three Credits).
Knowledge/Skills:
The student knows business concepts and explains how business satisfies economic needs in an international economy.
The student knows the importance of marketing as well as the functions of marketing.
The student integrates listening, reading, speaking, writing, and nonverbal communication skills effectively.
The student knows how to use self-development techniques and interpersonal skills to accomplish services marketing objectives.
The student knows that management is the process of achieving goals through the use of human resources, technology, and material resources.
The student knows the impact and value of diversity.
The student knows that marketing begins with a working knowledge of economic concepts.
The student knows that distribution channel members facilitate the availability of services.
The student knows that financial planning is necessary for the service marketer's success and solvency.
The student knows the role of a marketing-information system.
The student knows that pricing has policies, objectives, and strategies.
The student knows the elements and processes of services planning.
The student knows that successful service marketers must develop, implement, and evaluate a promotional plan.
The student knows that purchasing occurs in a continuous cycle.
The student knows that various types of risks impact business.
The student knows the role of selling in a private enterprise.
The student knows the important role each employee plays in providing exceptional customer service.
The student knows the importance of marketing as well as the functions of marketing.
The student integrates listening, reading, speaking, writing, and nonverbal communication skills effectively.
The student knows how to use self-development techniques and interpersonal skills to accomplish services marketing objectives.
The student knows that management is the process of achieving goals through the use of human resources, technology, and material resources.
The student knows the impact and value of diversity.
The student knows that marketing begins with a working knowledge of economic concepts.
The student knows that distribution channel members facilitate the availability of services.
The student knows that financial planning is necessary for the service marketer's success and solvency.
The student knows the role of a marketing-information system.
The student knows that pricing has policies, objectives, and strategies.
The student knows the elements and processes of services planning.
The student knows that successful service marketers must develop, implement, and evaluate a promotional plan.
The student knows that purchasing occurs in a continuous cycle.
The student knows that various types of risks impact business.
The student knows the role of selling in a private enterprise.
The student knows the important role each employee plays in providing exceptional customer service.