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Courses:: 124.47. Travel and Tourism Marketing (One-Half to Three Credits).
Knowledge/Skills:
The student knows business concepts and explains how business satisfies economic needs.
The student knows the importance of marketing as well as the functions of marketing.
The student knows how to use self-development techniques and interpersonal skills to accomplish marketing objectives.
The student knows the impact and value of diversity.
The student knows that distribution channel members facilitate the movement of products.
The student knows that financial planning is necessary for the marketer's success and solvency.
The student knows the role of a marketing-information system (MIS).
The student knows that pricing has policies, objectives, and strategies.
The student knows the elements and processes of product planning.
The student knows that successful marketers must develop, implement, and evaluate a promotional plan.
The student knows that purchasing occurs as steps in a continuous cycle.
The student knows that various types of risks impact business.
The student knows the role of selling in a private enterprise.
The student knows the nature and scope of the travel and tourism industry.
The student knows transportation and accommodation products.
The student knows travel and tourism products and services.
The student knows the nature and scope of business and professional travel.
The student knows the role of the travel agency.
The student knows the importance of marketing as well as the functions of marketing.
The student knows how to use self-development techniques and interpersonal skills to accomplish marketing objectives.
The student knows the impact and value of diversity.
The student knows that distribution channel members facilitate the movement of products.
The student knows that financial planning is necessary for the marketer's success and solvency.
The student knows the role of a marketing-information system (MIS).
The student knows that pricing has policies, objectives, and strategies.
The student knows the elements and processes of product planning.
The student knows that successful marketers must develop, implement, and evaluate a promotional plan.
The student knows that purchasing occurs as steps in a continuous cycle.
The student knows that various types of risks impact business.
The student knows the role of selling in a private enterprise.
The student knows the nature and scope of the travel and tourism industry.
The student knows transportation and accommodation products.
The student knows travel and tourism products and services.
The student knows the nature and scope of business and professional travel.
The student knows the role of the travel agency.