{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-c03aa079.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-517835be.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Gaming on the go booms in China' data-url='/boclips/videos/5c54bb08d8eafeecae121f89' data-video-url='/boclips/videos/5c54bb08d8eafeecae121f89' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nGaming on the go booms in China\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eAP Television Beijing, China - 4 June 20131. Close-up of mobile game on handset2. Close-up of Yodo1 game developer holding handset loaded with game3. Tilt down of Yodo1 game developer looking at game on smartphone4. Close-up of screen5....\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eAP Television \u003cbr/\u003eBeijing, China - 4 June 2013\u003cbr/\u003e1. Close-up of mobile game on handset\u003cbr/\u003e2. Close-up of Yodo1 game developer holding handset loaded with game\u003cbr/\u003e3. Tilt down of Yodo1 game developer looking at game on smartphone\u003cbr/\u003e4. Close-up of screen\u003cbr/\u003e5. Mid of Yodo1 developers checking games on handsets\u003cbr/\u003e6. Close-up of developer working on computer\u003cbr/\u003e7. Wide of mobile game developers\u003cbr/\u003e8. Close-up of screen showing Chinese-adapted game character on screen \u003cbr/\u003e9. Close-up of cover for Chinese mobile game \"Brave Hero, Emotional Iron\"\u003cbr/\u003e10. Close-up of cover for Chinese mobile game \"Armed Equipment\"\u003cbr/\u003e11. Close-up of cover for Chinese mobile game \"Qu Wanting's favourite sheep\"\u003cbr/\u003e12. Close-up of cover for Chinese mobile game \"Ski Adventure\"\u003cbr/\u003e13. SOUNDBITE: (English) Henry Fong, Chief Executive Officer, Yodo1:\u003cbr/\u003e\"I think there's been so much coverage and the growth of the market both in terms of unit shipments as well as the revenue growth has been so significant that mobile games developers really can't ignore the Chinese market.\" \u003cbr/\u003e14. Pan from Yodo1 logo to workers in office\u003cbr/\u003e15. Mid of workers\u003cbr/\u003e16. Mid of artist designing cover for game on computer \u003cbr/\u003e17. Close-up of artist designing game with cover with computer pen \u003cbr/\u003e18. Close-up of game character image on computer screen \u003cbr/\u003e19. Close-up of artist's face\u003cbr/\u003e20. Mid of artist designing game on computer\u003cbr/\u003e21. SOUNDBITE: (English) Henry Fong, Chief Executive Officer (CEO), Yodo1:\u003cbr/\u003e\"I wouldn't say number one is that far away, I think it's definitely within reach. Two to three years I think is a realistic cycle. China might surprise us all and get there sooner.\"\u003cbr/\u003e22. Wide of Yodo1 workers in office \u003cbr/\u003eAP Television \u003cbr/\u003eBeijing - 5 June 2013\u003cbr/\u003e23. Wide of Gameloft studios lobby \u003cbr/\u003e24. Wide of Gamloft studios working area\u003cbr/\u003e25. Mid of developer using tablet computer \u003cbr/\u003e26. Mid of game on iPad and television screen\u003cbr/\u003e27. Close-up of game being played on television screen\u003cbr/\u003e28. Mid of developers checking games on tablet and smartphone\u003cbr/\u003e29. Pan from smartphone to tablet\u003cbr/\u003e30. Low shot of developer checking game\u003cbr/\u003e31. Close-up of game on handset screen\u003cbr/\u003e32. Close-up of cover for \"Ice Age Village 3\" game\u003cbr/\u003e33. Screen shot of \"Ice Age Village 3\" game\u003cbr/\u003e34. Mid of Gameloft workers checking games\u003cbr/\u003e35. Tilt down of Eric Tan, Gameloft Beijing office manager, looking at tablet with developer\u003cbr/\u003e36. SOUNDBITE: (English) Eric Tan, Beijing office manager for Gameloft:\u003cbr/\u003e\"Compared to the other entertainment industries, the mobile gaming industry is growing at exponential rate. Right now, both online gaming, mobile gaming, we have seen cases where the revenues is greater than other media such as movies, TVs and music.\"\u003cbr/\u003e37. Mid of head developer working with artist on game\u003cbr/\u003e38. Close-up of game on computer screen \u003cbr/\u003e39. Mid of head developer working with artist on game\u003cbr/\u003e40. Mid of developers looking at computer screen \u003cbr/\u003e41. Tilt down of developers looking at computer screen \u003cbr/\u003eAP Television \u003cbr/\u003eBeijing - 14 June 2013\u003cbr/\u003e42. Wide of people in Checku Cafe\u003cbr/\u003e43. Mid of developer showing game\u003cbr/\u003e44. Close-up of game on handset screen \u003cbr/\u003e45. Mid of coffee shop customer using smartphone\u003cbr/\u003e46. Mid of customers looking at handsets\u003cbr/\u003e47. Close-up of two people looking at handset screen \u003cbr/\u003e48. Close-up of man using smartphone\u003cbr/\u003e49. Tilt down of Li Zongsheng working on laptop and mobile phone\u003cbr/\u003e50. SOUNDBITE: (Mandarin) Li Zongsheng, mobile games user:\u003cbr/\u003e\"Chinese people are under a lot of stress these days. Android games, during commuting to and from work, and for killing time, are very good to reduce your pressure.\"\u003cbr/\u003eAP Television \u003cbr/\u003eBeijing - 4 June 2013\u003cbr/\u003e51. Wide of mobile games developers\u003cbr/\u003e52. Close-up of smartphone screen\u003cbr/\u003e53. Wide of Gameloft studio\u003cbr/\u003e54. Pan across developers\u003cbr/\u003e55. Mid of game developer\u003cbr/\u003e56. Tilt up of developer working with tablet and computer\u003cbr/\u003eAP Television \u003cbr/\u003eBeijing - 14 June 2013\u003cbr/\u003e57. Wide of people in street  \u003cbr/\u003e58. Various of people using smartphones while walking\u003cbr/\u003e59. Tracking shot of woman carrying smartphone in hand\u003cbr/\u003e60. Tracking shot of woman using smartphone while walking\u003cbr/\u003e61. Wide of two men using smartphones \u003cbr/\u003eGaming is no longer confined to a desktop computer, with many enthusiasts now using tablets and smartphones to play while on the move. \u003cbr/\u003eIn China, the mobile games market is booming.\u003cbr/\u003eOver the next few years, experts predict the industry will be worth billions of dollars. \u003cbr/\u003eGaming on the go is really catching on.\u003cbr/\u003eChina is tapping into that hunger, with developers busy designing and producing the latest games to download and enjoy. \u003cbr/\u003eAccording to a report by research firm Niko Partners, at the end of 2012, the number of mobile gamers outnumbered that of PC gamers in China - reaching 192 million users.\u003cbr/\u003eMarket revenue stood at around 600 million US dollars in 2011.\u003cbr/\u003eThe Niko Partners report predicts that will run into billions of dollars over the next few years. \u003cbr/\u003eAnd experts do not see a point of saturation any time soon, as the smartphone has only grabbed 50 per cent of the mobile phone market share so far.\u003cbr/\u003eYodo1 is a games company based in Beijing that works with Western developers to bring their titles to the Chinese market.\u003cbr/\u003eThe company's chief executive officer, Henry Fong, says staff are working at full throttle. \u003cbr/\u003e\"I think there's been so much coverage and the growth of the market both in terms of unit shipments as well as the revenue growth has been so significant that mobile games developers really can't ignore the Chinese market,\" he says. \u003cbr/\u003eCompanies like Yodo1 are crucial for Western developers in China. \u003cbr/\u003eThe complexities of the market mean local advice is needed, to comply with the intricate mechanisms of distribution and sales of mobile games. \u003cbr/\u003eIn Western markets developers only have to deal with Apple's app store for iOS, and Google Play and Amazon for Android. \u003cbr/\u003eBut in China there are over 500 different app stores, over a dozen different payment methods and hundreds of different promotional channels in the market. \u003cbr/\u003eOnly three years ago, China's market ranked a modest 17th position globally.\u003cbr/\u003eBut experts think it will one day over the US. \u003cbr/\u003e\"I wouldn't say number one is that far away, I think it's definitely within reach. Two to three years I think is a realistic cycle. China might surprise us all and get there sooner,\" says Fong. \u003cbr/\u003eThe main reason for this is the rapid growth of mobile handsets.\u003cbr/\u003eFrom fewer than 100 (m) million in 2011 to 430 (m) million at the end of 2012, mobile handset sales are expected to reach 500 (m) million units at the end of 2013, double the number of the Unites States.\u003cbr/\u003eThis boom has been caused by the fall of handset prices, which have gone from a minimum of 326 US dollars to 163 US dollars.\u003cbr/\u003eLeading companies like Gameloft, headquartered in Paris, are rapidly expanding their operations on Chinese soil and increasing revenues. \u003cbr/\u003eGameloft arrived in Beijing in 2003, and after some turbulence during the first first few years, it is now settled in and is chasing opportunities.  \u003cbr/\u003eIt already has three studios in China and has recently signed an agreement with Tencent - one of China's biggest web companies - to distribute a version of the game \"Ice Age Village 3\" on the Tencent Mobile QQ Game Platform, with 350 (m) million users and counting. \u003cbr/\u003eEric Tan is the company's manager in China.  \u003cbr/\u003e\"Compared to the other entertainment industries, the mobile gaming industry is growing at exponential rate. Right now, both online gaming, mobile gaming, we have seen cases where the revenues is greater than other media such as movies, TVs and music,\" he says. \u003cbr/\u003eChina is not only breeding users, but game engineers as well, who are catching up with the level of Western artists and producing global hits.\u003cbr/\u003eVirtually all of Gameloft's staff in China are native workers.\u003cbr/\u003eAdapting games to suit local tastes is a matter of life and death in this market.\u003cbr/\u003eApp fever is gripping many of China's cities. \u003cbr/\u003eAt the Checku cafďż˝ in Beijing, young app entrepreneurs are trying to meet investors - mobile games change hands rapidly here. \u003cbr/\u003e\"Chinese people are under a lot of stress these days. Android games, during commuting to and from work, and for killing time, are very good to reduce your pressure,\"\u003cbr/\u003esays Li Zongsheng, who is starting his own developing business and is a regular user of mobile games.\u003cbr/\u003eThe Chinese mobile game market is a gold mine that has yet to mature. \u003cbr/\u003eAs the market consolidates, it will get easier for game studios to be able to integrate into local app-stores and payment methods, while mobile gamers are expected to get used to paying for content. \u003cbr/\u003e\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='action-container flex justify-between'\u003e\n\u003cbutton aria-expanded='false' aria-label='Read more description' class='rp-full-description' type='button'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\n\u003cspan id='read_more'\u003eRead More\u003c/span\u003e\n\u003c/button\u003e\n\u003cdiv class='rp-report'\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='resource-details-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='resource-details-heading'\u003eResource Details\u003c/h2\u003e\n\u003cdiv class='rp-resource-details clearfix'\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eCurator Rating\u003c/dt\u003e\n\u003cdd\u003e\u003cspan class=\"star-rating\" aria-label=\"3.5 out of 5 stars\" role=\"img\"\u003e\u003ci class=\"fa-solid fa-star text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003ci class=\"fa-solid fa-star text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003ci class=\"fa-solid fa-star text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003ci class=\"fa-solid fa-star-half-stroke text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003ci class=\"fa-regular fa-star text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003c/span\u003e\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt class=\"educator-rating-title\"\u003eEducator Rating\u003c/dt\u003e\u003cdd\u003e\u003cdiv class=\"educator-rating-details\" data-path=\"/educator_ratings/rrp_data?resourceable_id=1101025\u0026amp;resourceable_type=Boclips%3A%3AVideoMetadata\"\u003e\u003cspan class=\"not-yet-rated\"\u003eNot yet Rated\u003c/span\u003e\u003c/div\u003e\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eGrade\u003c/dt\u003e\u003cdd title=\"Grade\"\u003eHigher Ed\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eSubjects\u003c/dt\u003e\u003cdd\u003e\u003cspan\u003e\u003ca href=\"/search?grade_ids%5B%5D=259\u0026amp;search_tab_id=1\u0026amp;subject_ids%5B%5D=1216220\"\u003eAll Subjects\u003c/a\u003e\u003c/span\u003e\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eMedia Type\u003c/dt\u003e\u003cdd\u003e\u003cspan\u003e\u003ca href=\"/search?grade_ids%5B%5D=259\u0026amp;search_tab_id=2\u0026amp;type_ids%5B%5D=4543650\"\u003eNews Clips\u003c/a\u003e\u003c/span\u003e\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eSource:\u003c/dt\u003e\n\u003cdd\u003e\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eDate\u003c/dt\u003e\n\u003cdd\u003e2013\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003ci aria-hidden='true' class='fai fa-solid fa-language'\u003e\u003c/i\u003e\n\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eAudiences\u003c/dt\u003e\u003cdd\u003e\u003cspan\u003e\u003ca href=\"/search?audience_ids%5B%5D=371079\u0026amp;grade_ids%5B%5D=259\u0026amp;search_tab_id=1\"\u003eFor Teacher Use\u003c/a\u003e\u003c/span\u003e\u003c/dd\u003e\u003cdd class=\"text-muted\"\u003e\u003ci class=\"fa-solid fa-lock mr5\"\u003e\u003c/i\u003e2 more...\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='concepts-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='concepts-heading'\u003eConcepts\u003c/h2\u003e\n\u003cdiv class='clearfix'\u003e\n\u003cdiv class='details-list concepts' data-identifier='Boclips::VideoDecorator' data-type='concepts'\u003echina, media, beijing, asia, telecommunications, business, east asia\u003c/div\u003e\n\u003cdiv class='concepts-toggle-buttons' data-identifier='Boclips::VideoDecorator'\u003e\n\u003cbutton aria-expanded='false' class='more btn-link' type='button'\u003e\n\u003cspan\u003eShow More\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-down ml5'\u003e\u003c/i\u003e\n\u003c/button\u003e\n\u003cbutton aria-expanded='true' class='less btn-link' style='display: none;' type='button'\u003e\n\u003cspan\u003eShow Less\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-up ml5'\u003e\u003c/i\u003e\n\u003c/button\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='additional-tags-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='additional-tags-heading'\u003eAdditional Tags\u003c/h2\u003e\n\u003cdiv class='clearfix'\u003e\n\u003cdiv class='details-list keyterms' data-identifier='Boclips::VideoDecorator' data-type='keyterms'\u003econsumer electronics, greater china, market, mobile media, lifestyle, mobile, gameloft, telecommunications equipment manufacturing, mobile gaming, industries, mobile phone manufacturing, games, online games, growth, mobile telecommunications equipment manufacturing, recreation and leisure, online media\u003c/div\u003e\n\u003cdiv class='keyterms-toggle-buttons' data-identifier='Boclips::VideoDecorator'\u003e\n\u003cbutton aria-expanded='false' class='more btn-link' type='button'\u003e\n\u003cspan\u003eShow More\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-down ml5'\u003e\u003c/i\u003e\n\u003c/button\u003e\n\u003cbutton aria-expanded='true' class='less btn-link' style='display: none;' type='button'\u003e\n\u003cspan\u003eShow Less\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-up ml5'\u003e\u003c/i\u003e\n\u003c/button\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='educator-ratings-heading' class='rp-info-section'\u003e\n\u003ch2 class='title sr-only' id='educator-ratings-heading'\u003eEducator Ratings\u003c/h2\u003e\n\u003cdiv id=\"educator-ratings-root\"\u003e\u003c/div\u003e\u003cdiv id=\"all-educator-ratings-root\"\u003e\u003c/div\u003e\u003cdiv id=\"educator-rating-form-root\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-resource'\u003e\n\u003cdiv aria-label='Show resource details' class='rp-show-info' role='button' tabindex='0'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\nShow resource details\n\u003c/div\u003e\n\u003cdiv aria-label='Video player' class='player' id='player-wrapper' role='region'\u003e\n\u003cdiv class='relative container mx-auto' id='lp-boclips-visitor-thumbnail'\u003e\n\u003ca class=\"block\" data-html=\"true\" data-placement=\"bottom\" data-trigger=\"click\" data-content=\"\u003cdiv class=\u0026quot;text-center py-2\u0026quot;\u003e\u003ca class=\u0026quot;bold\u0026quot; href=\u0026quot;/auth/users/sign_in\u0026quot;\u003eSign in\u003c/a\u003e or \u003ca class=\u0026quot;bold text-danger\u0026quot; data-posthog-event=\u0026quot;Signup: LP Signup Activity\u0026quot; data-posthog-location=\u0026quot;body_link_boclips\u0026quot; data-remote=\u0026quot;true\u0026quot; href=\u0026quot;/subscription/new\u0026quot;\u003eJoin Now\u003c/a\u003e\u003c/div\u003e\" data-title=\"Get Full Access\" data-container=\"body\" rel=\"popover\" tabindex=\"0\" aria-label=\"Play video: Gaming on the go booms in China\" href=\"/subscription/new\"\u003e\u003cimg class=\"resource-img img-thumbnail img-responsive z-10 lp-boclips-thumbnail w-full h-full lozad\" alt=\"Gaming on the go booms in China\" title=\"Gaming on the go booms in China\" onError=\"handleImageNotLoadedError(this)\" data-default-image=\"https://static.lp.lexp.cloud/images/attachment_defaults/resource/large/missing.png\" data-src=\"https://static.lp.lexp.cloud/images/attachment_defaults/resource/large/missing.png\" width=\"315\" height=\"220\" src=\"data:image/png;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs\" /\u003e\n\u003cspan aria-hidden='true' class='flex justify-center items-center bg-white rounded-full w-16 h-16 absolute top-1/2 left-1/2 -mt-8 -ml-8 cursor-pointer z-0 border-2 border-primary drop-shadow-md lp-boclips-thumbnail-playBtn'\u003e\n\u003ci class='fa-solid fa-play text-primary text-3xl ml-1 drop-shadow-xl'\u003e\u003c/i\u003e\n\u003c/span\u003e\n\u003c/a\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n"}