{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-c03aa079.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-517835be.css\" media=\"all\" /\u003e\n\u003cdiv data-title='New exhibit and book celebrate unique, long-lost hand-movie posters.' data-url='/boclips/videos/5c54be58d8eafeecae13aec0' data-video-url='/boclips/videos/5c54be58d8eafeecae13aec0' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nNew exhibit and book celebrate unique, long-lost hand-movie posters.\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eAP EntertainmentLos Angeles, 27 June 20071. Wide Academy of Motion Picture Arts \u0026amp; Sciences: Pickford Center building2. Detail of above3. Pan of exhibit4. Posters in exhibit5. Book jacket: \"Now Playing\"6. SOUNDBITE (English) Anthony...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eAP Entertainment\u003cbr/\u003eLos Angeles, 27 June 2007\u003cbr/\u003e1. Wide Academy of Motion Picture Arts \u0026amp; Sciences: Pickford Center building\u003cbr/\u003e2. Detail of above\u003cbr/\u003e3. Pan of exhibit\u003cbr/\u003e4. Posters in exhibit\u003cbr/\u003e5. Book jacket: \"Now Playing\"\u003cbr/\u003e6. SOUNDBITE (English) Anthony Slide, Author, \"Now Playing\":\u003cbr/\u003e\"The book is unique in that it introduces us to a little know aspect of exhibition and that is the hand painted movie posters. Everybody assumed that posters were printed, liphographed, sent out by the studios and that is what the theatres used, but in fact it turns out that virtually every movies house in America and every movie chain in America from the teens through into the early 1950s, had their own in house poster artists who would actually design, pain the posters each week that appear on the lobby and on the facades of the theatres.\"\u003cbr/\u003e7. Pan up Gloria Swanson poster\u003cbr/\u003e8. Detail poster of same movie by different artist\u003cbr/\u003e9. Wide Swanson-poster exhibit\u003cbr/\u003e10. Detail from Swanson poster: Batiste Madalena\u003cbr/\u003e11. SOUNDBITE (English) Anne Coco/Graphic Arts Librarian, Margaret Herrick Library, on Batiste Madalena, one of the leading creators of hand-painted movie posters:\u003cbr/\u003e\"Batiste Madalena by George Eastman to create hand painted posters for the George Eastman Theatre in Rochester New York. This would be in the mid 1920s and the instruction that he was given was that he had to create poster artwork that would catch the attention of the individuals that were riding on the trolleys that stopped in front of the theatre. So, that is why when you look at his poster paintings they are just eye popping, both in terms of their colour and in their lack of text, there is not a lot of text. He did this for a couple of years, George Eastman then sold his theatre and when he sold his theatre Madalena then found himself out of work. One rainy night when he was no longer working at the theatre, he was riding his bicycle by the theatre and he looked and in the trash are piles of the poster paintings that he had created all of those years. He and his wife went back and they both picked up as many as they could, brought them back to their house, dried them, put them away and stored them for many years until they were rediscovered in the 1980s.\" \u003cbr/\u003e12. Pull out on poster\u003cbr/\u003e13. Medium poster\u003cbr/\u003e14. Madalena poster for \"\"Hotel Imperial\" starring Pola Negri\u003cbr/\u003e15. SOUNDBITE (English) Linda Harris Meher/Director, Margaret Herrick Library, on her favourite poster in the exhibit:\u003cbr/\u003e\"My favourite is the Pola Negri, that may not be a unique position here but it is so striking and so stunning. Part of what makes these works so wonderful is that the really good ones, like the Batiste Madalenas, show an artists insight into something and they give a very expressive view. It may not be accurately depicting a scene from a film, but it sure gives you an emotional feeling about it and it stays with you.\"\u003cbr/\u003e16. Pan from studio-produced poster for \"Hotel Imperial\" to the Madalena-produced version\u003cbr/\u003e17. Wide wall of posters\u003cbr/\u003e18. Pan down on print of poster\u003cbr/\u003e19. Detail of poster with pull out\u003cbr/\u003e20. Slide flipping through the pages of his book\u003cbr/\u003e21. Framed magazine covers featuring posters\u003cbr/\u003e22. Poster celebrating posters\u003cbr/\u003eDuring the early years of motion pictures, theatres across the country shunned studio-produced promotional displays and instead hired their own artists to paint movie posters that would better entice ticket buyers. \u003cbr/\u003eBecause they had to work ahead of the films release, most of the artists never even saw the films they depicted and had to rely on publicity photographs - or just their own imaginations.\u003cbr/\u003eThen after the movies finished their runs - usually in a week - new posters would appear and the old ones would disappear, never to be seen by the public again.... Until now.\u003cbr/\u003eThis weekend, the Academy of Motion Picture Arts and Sciences is releasing \"Now Playing,\" an oversized coffee table book jammed with full-page reproductions of the best of lobby art. \u003cbr/\u003eAn exhibit of original versions of the posters was to open last night (28 JUNE 2007) at the Academy's Linwood Dunn Theater in Hollywood.\u003cbr/\u003eOne display features the notable work of O.M. (Otto) Wise, who worked on a poster for the 1931 dark drama \"The Man Who Came Back.\" \u003cbr/\u003eA studio-produced poster for the film shows a smiling Janet Gaynor and Charles Farrell taken from one of their romantic comedies. It was a common gambit by studios to honey-coat movies that might not appeal to pleasure-seeking ticket buyers.\u003cbr/\u003eWise - working for a theatre chain - painted Farrell with sallow face and Gaynor as a dope addict, depicting the actual roles they played in the film.\u003cbr/\u003eEnglish-born Anthony Slide, the author of \"Now Playing,\" is well suited for writing about the movies, so far publishing 73 books about Hollywood.\u003cbr/\u003eIn an interview, Slide discussed the theatre-commissioned artworks that started in 1915.\u003cbr/\u003e\"It seems as if every theatre in America had its own in-house poster artist,\" said Slide. \"All the theatre chains would have artists designing posters for that chain.\"\u003cbr/\u003eYet he noted that economically, the practice didn't \"make much sense because all the studios were sending out picture posters, which (the theatres) could buy for 10 cents or 25 cents.\u003cbr/\u003e\"But the theaters didn't want those posters,\" Slide explained. \"They wanted somebody in-house who understood what the local market wanted, what the audiences wanted, and could sell it to them. Theatre owners and managers didn't feel the studio posters could serve that purpose.\"\u003cbr/\u003eSlide added that certain stars were considered box-office poison because some audiences reacted negatively to their screen personas. \"Lillian Gish was really despised,\" he commented, because of her willowy performances. \"So the poster artist would eliminate her name.\"\u003cbr/\u003eThe artists would paint on \"canvas, wood, cardboard, anything that was cheap,\" Slide said. Initially oil paints were used; later water colours were more popular because they dried faster.\u003cbr/\u003eThe results were often remarkable: the late Rudolph Valentino with half-closed eyes in the title role of \"Son of the Sheik,\" \"his Las Picture\"; Boris Karloff as \"The Mummy\" - \"It comes to life! To find his lost love!\"; an alluring Joan Crawford in \"Our Dancing Daughters.\"\u003cbr/\u003eThe decline of theatre artists began in the late 1930s, when the National Screen Service made deals with the studios to exclusively supply trailers, posters and other publicity materials to the theatres.\u003cbr/\u003e\"Now Playing\" is dedicated to Jane Burman Powell, widow of publicist and Academy board member Charles Powell. She and Lori Goldman Berthelsen undertook the chore of tracking down theatre posters and their artists.\u003cbr/\u003eIn an introduction to \"Now Playing,\" they remark: \"We knew we were not just telling the story of poster art and artists, but we were opening a door to another time, to another era when the movie-going experience was different - perhaps richer - than it is today and when selling the movies was more art that science.\"\u003cbr/\u003e\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='action-container flex justify-between'\u003e\n\u003cbutton aria-expanded='false' aria-label='Read more description' class='rp-full-description' type='button'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\n\u003cspan id='read_more'\u003eRead More\u003c/span\u003e\n\u003c/button\u003e\n\u003cdiv class='rp-report'\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='resource-details-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='resource-details-heading'\u003eResource Details\u003c/h2\u003e\n\u003cdiv class='rp-resource-details clearfix'\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eCurator Rating\u003c/dt\u003e\n\u003cdd\u003e\u003cspan class=\"star-rating\" aria-label=\"3.5 out of 5 stars\" role=\"img\"\u003e\u003ci class=\"fa-solid fa-star text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003ci class=\"fa-solid fa-star text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003ci class=\"fa-solid fa-star text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003ci class=\"fa-solid fa-star-half-stroke text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003ci class=\"fa-regular fa-star text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003c/span\u003e\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt class=\"educator-rating-title\"\u003eEducator Rating\u003c/dt\u003e\u003cdd\u003e\u003cdiv class=\"educator-rating-details\" data-path=\"/educator_ratings/rrp_data?resourceable_id=910743\u0026amp;resourceable_type=Boclips%3A%3AVideoMetadata\"\u003e\u003cspan class=\"not-yet-rated\"\u003eNot yet Rated\u003c/span\u003e\u003c/div\u003e\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eGrade\u003c/dt\u003e\u003cdd title=\"Grade\"\u003eHigher Ed\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eSubjects\u003c/dt\u003e\u003cdd\u003e\u003cspan\u003e\u003ca href=\"/search?grade_ids%5B%5D=259\u0026amp;search_tab_id=1\u0026amp;subject_ids%5B%5D=358379\"\u003eSocial Studies \u0026amp; History\u003c/a\u003e\u003c/span\u003e\u003c/dd\u003e\u003cdd class=\"text-muted\"\u003e\u003ci class=\"fa-solid fa-lock mr5\"\u003e\u003c/i\u003e1 more...\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eMedia Type\u003c/dt\u003e\u003cdd\u003e\u003cspan\u003e\u003ca href=\"/search?grade_ids%5B%5D=259\u0026amp;search_tab_id=2\u0026amp;type_ids%5B%5D=4543650\"\u003eNews Clips\u003c/a\u003e\u003c/span\u003e\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eSource:\u003c/dt\u003e\n\u003cdd\u003e\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eDate\u003c/dt\u003e\n\u003cdd\u003e2007\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003ci aria-hidden='true' class='fai fa-solid fa-language'\u003e\u003c/i\u003e\n\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eAudiences\u003c/dt\u003e\u003cdd\u003e\u003cspan\u003e\u003ca href=\"/search?audience_ids%5B%5D=371079\u0026amp;grade_ids%5B%5D=259\u0026amp;search_tab_id=1\"\u003eFor Teacher Use\u003c/a\u003e\u003c/span\u003e\u003c/dd\u003e\u003cdd class=\"text-muted\"\u003e\u003ci class=\"fa-solid fa-lock mr5\"\u003e\u003c/i\u003e2 more...\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='concepts-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='concepts-heading'\u003eConcepts\u003c/h2\u003e\n\u003cdiv class='clearfix'\u003e\n\u003cdiv class='details-list concepts' data-identifier='Boclips::VideoDecorator' data-type='concepts'\u003eentertainment, america, years, work\u003c/div\u003e\n\u003cdiv class='concepts-toggle-buttons' data-identifier='Boclips::VideoDecorator'\u003e\n\u003cbutton aria-expanded='false' class='more btn-link' type='button'\u003e\n\u003cspan\u003eShow More\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-down ml5'\u003e\u003c/i\u003e\n\u003c/button\u003e\n\u003cbutton aria-expanded='true' class='less btn-link' style='display: none;' type='button'\u003e\n\u003cspan\u003eShow Less\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-up ml5'\u003e\u003c/i\u003e\n\u003c/button\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='additional-tags-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='additional-tags-heading'\u003eAdditional Tags\u003c/h2\u003e\n\u003cdiv class='clearfix'\u003e\n\u003cdiv class='details-list keyterms' data-identifier='Boclips::VideoDecorator' data-type='keyterms'\u003erudolph valentino, arts and entertainment, hollywood, joan crawford, visual arts, lillian gish, boris karloff, janet gaynor, movies, gloria swanson, george eastman, unique, maddalena, library, posters, riding, theater, text, sold, created, back, house, part, give\u003c/div\u003e\n\u003cdiv class='keyterms-toggle-buttons' data-identifier='Boclips::VideoDecorator'\u003e\n\u003cbutton aria-expanded='false' class='more btn-link' type='button'\u003e\n\u003cspan\u003eShow More\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-down ml5'\u003e\u003c/i\u003e\n\u003c/button\u003e\n\u003cbutton aria-expanded='true' class='less btn-link' style='display: none;' type='button'\u003e\n\u003cspan\u003eShow Less\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-up ml5'\u003e\u003c/i\u003e\n\u003c/button\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='educator-ratings-heading' class='rp-info-section'\u003e\n\u003ch2 class='title sr-only' id='educator-ratings-heading'\u003eEducator Ratings\u003c/h2\u003e\n\u003cdiv id=\"educator-ratings-root\"\u003e\u003c/div\u003e\u003cdiv id=\"all-educator-ratings-root\"\u003e\u003c/div\u003e\u003cdiv id=\"educator-rating-form-root\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-resource'\u003e\n\u003cdiv aria-label='Show resource details' class='rp-show-info' role='button' tabindex='0'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\nShow resource details\n\u003c/div\u003e\n\u003cdiv aria-label='Video player' class='player' id='player-wrapper' role='region'\u003e\n\u003cdiv class='relative container mx-auto' id='lp-boclips-visitor-thumbnail'\u003e\n\u003ca class=\"block\" data-html=\"true\" data-placement=\"bottom\" data-trigger=\"click\" data-content=\"\u003cdiv class=\u0026quot;text-center py-2\u0026quot;\u003e\u003ca class=\u0026quot;bold\u0026quot; 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