{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-c03aa079.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-517835be.css\" media=\"all\" /\u003e\n\u003cdiv data-title='RUSSIA: WINNER OFANTI-SMOKING CONTEST' data-url='/boclips/videos/5c54c204d8eafeecae156858' data-video-url='/boclips/videos/5c54c204d8eafeecae156858' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nRUSSIA: WINNER OFANTI-SMOKING CONTEST\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eRussian/Eng/NatSergei Mezenin is probably the happiest former smoker in Russia.A nicotine addict since early childhood - he not only managed to quit a dangerous habit - but got a check for 2-thousand 500 U-S dollars for doing just that -...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eRussian/Eng/Nat\u003cbr/\u003eSergei Mezenin is probably the happiest former smoker in Russia.\u003cbr/\u003eA nicotine addict since early childhood - he not only managed to quit a dangerous habit - but got a check for 2-thousand 500 U-S dollars for doing just that - an outstanding sum of money in a country where 100 U-S dollars is the average monthly wage. \u003cbr/\u003eMezenin beat off some 28-thousand participants in the \"Quit \u0026amp; Win 2000\" competition.  \u003cbr/\u003eFormer smoker Sergei Mezenin receiving his prize in Moscow - a cheque for 2-thousand 500 U-S dollars.\u003cbr/\u003eHe's from Verkhny Salda in the Ural Mountains in Russia.\u003cbr/\u003eThe money was provided by the \"Quit\u0026amp;Win 2000\" - international programme to combat smoking sponsored by the World Health Organisation and the  Public Health Institute of Finland.   \u003cbr/\u003eBut although a hefty sum by Russian standards where the average salary hovering just below 100 U-S dollars a month - is a pittance compared to  advertising budgets of international tobacco companies. \u003cbr/\u003eFaced with increased amount of civil lawsuits by smokers in the USA and Western Europe, the tobacco giants are looking for revenues in less developed parts of the world. \u003cbr/\u003eIn Russia where according to some estimate over 75 per cent of adult population is smoking, the companies find room for big business. \u003cbr/\u003eRussian law bans TV advertising of the tobacco but allows street billboards provided it is supplied with a health warning. \u003cbr/\u003eAs result, downtown Moscow these days looks like one big cigarette ad. \u003cbr/\u003eRepresentatives from tobacco companies approach passers-by on the streets with offers of new tobacco brands.     \u003cbr/\u003eMany smokers in Russia are acutely aware of the danger that tobacco poses but can not resist the temptation.\u003cbr/\u003eSOUNDBITE: (Russian)\u003cbr/\u003e\"I just like smoking - when there is nothing to do, you simple take a cigarette and light up - it makes sense. \" \u003cbr/\u003eSUPER CAPTION:  Vladimir Pukhov, smoker\u003cbr/\u003eSOUNDBITE: (Russian)\u003cbr/\u003e\"I'm not going to quit. I'm so used to smoking and I actually like the process. \" \u003cbr/\u003eSUPER CAPTION:  Sergei Frolkin, smoker\u003cbr/\u003eAnother Russian law strictly bans sales of tobacco to under aged - but it is widely ignored. \u003cbr/\u003eA cigarette in hand remains a trendy accessory among Russian teenagers. \u003cbr/\u003eCigarettes - even the most expensive brands - in Russia cost a fraction of what a smoker would have to part with in the USA and Western Europe.   \u003cbr/\u003eSOUNDBITE: (English)\u003cbr/\u003e\"It is quite difficult in Russia today to try to motivate people to stop smoking. But I think the competition like \"Quit \u0026amp; Win\" could be the one. Of course it won't solve any problems as a whole but it could one step forward and then we would have to sit down and think very hard on what tactics we should use because in Russian today over 70 per cent of the men smoke and that is a very big problem.\"\u003cbr/\u003eSUPER CAPTION: Patrick Sandstrem, Quit\u0026amp;Win 2000 programme coordinator\u003cbr/\u003eMost Russians probably won't forget the taste of cigarette overnight but for 28-thousand people who took part in \"Quit\u0026amp;Win 2000\", smoking is already a habit of the past.\u003cbr/\u003e Moscow, Russia - 13 July 2000 \u003cbr/\u003e1. Mid shot of Sergei Mezenin, winner of Quit \u0026amp;Win 2000 competition \u003cbr/\u003e2. Close up of cheque \u003cbr/\u003e3. Mid shot Patrick Sandstrem, \"Quit \u0026amp; Win 2000\" programme coordinator \u003cbr/\u003e4. Wide shot of Sandstrem \u003cbr/\u003e5. Wide shot streets of Moscow with tobacco advertisement billboards \u003cbr/\u003e6. Close up billboard \u003cbr/\u003e7. Mid shot billboard\u003cbr/\u003e8. Close up woman smoking \u003cbr/\u003e9. Mid shot tobacco promotion campaign on the streets of Moscow\u003cbr/\u003e12. Close up cigarettes \u003cbr/\u003e13. Close up cigarettes \u003cbr/\u003e14. SOUNDBITE: (Russian) Vladimir Pukhov, smoker \u003cbr/\u003e15. SOUNDBITE: (Russian) Sergei Frolkin, smoker \u003cbr/\u003e16. Wide shot winner of \"Quit \u0026amp; Win 2000\" campaign gets a prize \u003cbr/\u003e17. Close up campaign envelope \u003cbr/\u003e18.  Close up campaign leaflet \u003cbr/\u003e19. SOUNDBITE: (English)  Patrick  Sandstrem, \"Quit \u0026amp; Win 2000\" programme coordinator \u003cbr/\u003e20. Wide ws participant of Quit\u0026amp;Win 2000raise champagne glasses\u003cbr/\u003e\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='action-container flex justify-between'\u003e\n\u003cbutton aria-expanded='false' aria-label='Read more description' class='rp-full-description' type='button'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\n\u003cspan id='read_more'\u003eRead More\u003c/span\u003e\n\u003c/button\u003e\n\u003cdiv class='rp-report'\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='resource-details-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='resource-details-heading'\u003eResource Details\u003c/h2\u003e\n\u003cdiv class='rp-resource-details clearfix'\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eCurator Rating\u003c/dt\u003e\n\u003cdd\u003e\u003cspan class=\"star-rating\" aria-label=\"3.5 out of 5 stars\" role=\"img\"\u003e\u003ci class=\"fa-solid fa-star text-action\" 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