{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-c03aa079.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-517835be.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Hot hit online - the woman spreading words on the internet' data-url='/boclips/videos/5c54c2e8d8eafeecae15d405' data-video-url='/boclips/videos/5c54c2e8d8eafeecae15d405' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nHot hit online - the woman spreading words on the internet\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eAP TelevisionBeverly Hills, 7th February 2009 1. Sound up from Web site 2. Close up of Marina Orlova photo from Web site 3. Wide of HotForWords Web site 4. Close up of Web site 5. Wide of video on Web site 6. SOUNDBITE: (English) Marina...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eAP Television\u003cbr/\u003eBeverly Hills, 7th February 2009 \u003cbr/\u003e1. Sound up from Web site \u003cbr/\u003e2. Close up of Marina Orlova photo from Web site \u003cbr/\u003e3. Wide of HotForWords Web site \u003cbr/\u003e4. Close up of Web site \u003cbr/\u003e5. Wide of video on Web site \u003cbr/\u003e6. SOUNDBITE: (English) Marina Orlova, Philologist and HotForWords.com: \u003cbr/\u003e\"Philology is a study of language and word origins. I have two degrees in teaching word literature, English and Russian languages with a specialty in philology. Words can be fascinating. For example: the word 'hello' is only a 150 years old and it was actually popularised by the telephone. It was invented specifically as the word to answer the phone.\" \u003cbr/\u003e7. Wide of apartment \u003cbr/\u003e8. Medium of Marina typing on laptop \u003cbr/\u003e9. SOUNDBITE: (English) Marina Orlova, Philologist and HotForWords.com: \u003cbr/\u003e\"I uploaded my first video on YouTube in February of 2007 and it got about 8000 views and now I have 164 million views on YouTube, just in two years. It's amazing how.... I upload videos everyday and basically, every morning I wake up I'm on my computer 24/7. I answer my emails. People send me emails from all over the world - 100 to 200 emails a day. It's amazing. I just love it. It's such a great interaction between me and my students online. \" \u003cbr/\u003e10. Close up glossy photo \u003cbr/\u003e11. Close up of her calendar on Web site \u003cbr/\u003e12. Close up of page August 2009 \u003cbr/\u003e13. Close up 'Intelligence Is Sexy' \u003cbr/\u003e14. Close up of Marina writing \u003cbr/\u003e15. Marina typing on keyboard \u003cbr/\u003e16. Medium of Marina flipping through pages in dictionary \u003cbr/\u003e17. Close up of finger going down book page \u003cbr/\u003e18. Close up of stack of research books \u003cbr/\u003e19. Wide of Marina putting on her makeup in bathroom \u003cbr/\u003e20. Close up of Marina putting on lip gloss \u003cbr/\u003e21. Pan medium of Marina rehearsing her script in the mirror\u003cbr/\u003e22. Wide of studio in bedroom \u003cbr/\u003e23. Medium of Marina talking into camera lens \u003cbr/\u003e34. Medium side view of Marina talking into camera \u003cbr/\u003e35 Close up of Marina talking into camera \u003cbr/\u003e37. Close up of Marina beginning editing process \u003cbr/\u003e38. Wide of Marina editing on computer \u003cbr/\u003e39. Close up list of countries Marina is popular in \u003cbr/\u003e40. SOUNDBITE: (English) Marina Orlova, Philologist and HotForWords.com: \u003cbr/\u003e\"I am popular all over he world, but non-English speaking countries are Sweden, Germany, Saudi Arabia, Egypt. I was actually invited to speak at universities in Saudi Arabia! A teacher in China translates my videos into the Chinese language. Somebody emailed me from Thailand and said that they used my videos to teach English in Thailand.\" \u003cbr/\u003e41. Set up David Sarno, Web Expert, Writer, LATimes.com: \u003cbr/\u003e42. SOUNDBITE: (English) David Sarno, web expert/writer, LATimes.com: \u003cbr/\u003e\"Old media people are used to doing it the way that they have done it for the last 50 years, but with new media people there is a constant struggle to learn how these new systems are working and use them to your benefit and Marina has absolutely done that. She's been one of the pioneers on YouTube to build the biggest audiences and generate the most content. I mean  listen, anybody can get lucky and have the camera rolling when a dog or child does something funny and create a video that a million people see, but to be able to build an audience and get people coming back over and over, it's not random. You have to be giving people what they want and getting your message out at the same time. \" \u003cbr/\u003e43. Medium of Marina looking at dictionary \u003cbr/\u003e44. Close up of Web site \u003cbr/\u003eOne of the hottest channels on YouTube these days has to do with words. \u003cbr/\u003eHotForWords has grown in just 2 years, to beat even Michael Jackson and Showtime in the number of hits. \u003cbr/\u003eMarina Orlova, a Russian expert in philology and etymology, might seem to be an unlikely candidate for popularity on paper, but one look at the site and it's clear how she's enticing people to click away.\u003cbr/\u003eThis is 28 year old Russian-born philologist, Marina Orlova - and she's taken cyber space by storm.\u003cbr/\u003eOrlova burst onto the scene just 2 years ago with her YouTube channel HotForWords. \u003cbr/\u003eToday, she is the most viewed guru on YouTube and the proud owner of one of the most watched channels of all time.\u003cbr/\u003eNot even Michael Jackson gets as many hits.\u003cbr/\u003eAt time of writing she had 164,142,233 video views on YouTube with 178 thousand subscribers and an additional 50 thousand subscribers for her Web site.\u003cbr/\u003eOrlova grew up in the Nizhni Novgorod Region in Russia.\u003cbr/\u003eShe graduated in 2002 and taught English to high school students for 2 years.  She has degrees in teaching Russian, English and world literature, specialising in philology from the State University of Nizhni Novgorod.\u003cbr/\u003eFive years ago, she moved to San Francisco, then two and a half years ago to Los Angeles. \u003cbr/\u003eArmed with only the two language degrees, two suitcases and $100.00 in her pocket, Orlova initially worked as an au pair for autistic children, but her desire to carry on teaching led her to YouTube.\u003cbr/\u003eLiving with her toy Maltese dog Gorby (short for Gorbachev) in a penthouse one-bedroom apartment in Beverly Hills, California, Orlova wakes up and immediately checks how many YouTube views she had overnight. \u003cbr/\u003eShe then checks her Web site for requests from viewers for words to discuss. \u003cbr/\u003eOrlova releases five to seven videos weekly, talking playfully about the origins of the words in one to two minute \"video lessons\" as she calls them. \u003cbr/\u003eShe uploaded her first video on YouTube in February of 2007 and received about 8000 views and now has a total of 164 million hits. \u003cbr/\u003eOrlova uploads videos daily and says she's on her computer 24/7 answering many of her 100 to 200 daily emails. \u003cbr/\u003eA stack of 8 by 10 glossy photos and a new calendar with a studious, yet scantily clad shots of Orlova, sit on the floor alongside a shelf of dictionaries and word books. \u003cbr/\u003eHer YouTube videos and her Web site begin with the tagline \"Intelligence is Sexy.\"\u003cbr/\u003eCalled the \"sexiest philologist in the world\" by New Yorker Magazine, Orlova was voted the world's Number 1 sexiest geek by Wired Magazine, and has been a guest three times on the Bill O'Reilly Factor show on the Fox Network in the U.S.\u003cbr/\u003eOrlova was one of the first on YouTube to shoot in high definition.\u003cbr/\u003eBudget minded, Orlova does her own makeup and shopping for clothes as well as promotion.  \u003cbr/\u003eOrlova studies her script, then moves to her bedroom with the camera and lights permanently set up at the foot of her bed.\u003cbr/\u003ePerched at the end of the mattress, Orlova preps and begins the performance of teaching her 'students.'\u003cbr/\u003eThen it's back to the computer, where the tape is downloaded, edited and posted. \u003cbr/\u003eThe entire process takes up to 8 hours daily.\u003cbr/\u003eHer fan base covers many countries including Sweden, Germany, Saudi Arabia and Egypt. \u003cbr/\u003eDavid Sarno is a web/tech expert and writer for LATimes.com \u003cbr/\u003eHe says when it comes to YouTube, there is no limit to the content that you can produce compared to weekly TV shows.\u003cbr/\u003eThis allows viewers to constantly see new material. \u003cbr/\u003eAbout 14 hours of video is uploaded to You Tube every minute of everyday. Sarno says, in this world you have to position yourself as a brand. \u003cbr/\u003eOrlova is now part of the YouTube Partner Programme which is available in 10 countries around the world. \u003cbr/\u003eThose who produce videos with more than 1 million hits earn several thousand dollars per month, and like Orlova, some are earning 6 figure salaries.\u003cbr/\u003eOrlova is currently writing a book for HarperCollins on fun word origins.\u003cbr/\u003e\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='action-container flex justify-between'\u003e\n\u003cbutton aria-expanded='false' aria-label='Read more description' class='rp-full-description' type='button'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\n\u003cspan id='read_more'\u003eRead More\u003c/span\u003e\n\u003c/button\u003e\n\u003cdiv class='rp-report'\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='resource-details-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' 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