{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-c03aa079.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-517835be.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Social media is changing political campaigning ahead of elections' data-url='/boclips/videos/5c54d7e4d8eafeecae20faa6' data-video-url='/boclips/videos/5c54d7e4d8eafeecae20faa6' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nSocial media is changing political campaigning ahead of elections\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eLEADIN\u0026nbsp;\u0026nbsp;              Pakistanis are going to the polls in national elections on July 25.               The political landscape is now been shaped by the rise of social media amongst politically engaged young people.           ...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eLEADIN  \u003cbr/\u003e              Pakistanis are going to the polls in national elections on July 25. \u003cbr/\u003e              The political landscape is now been shaped by the rise of social media amongst politically engaged young people. \u003cbr/\u003e              STORYLINE: \u003cbr/\u003e              In Pakistan politics are changing. \u003cbr/\u003e              Modern voters can access the views and policies on candidates via social media rather than attending rallies or watching or reading the mainstream media.  \u003cbr/\u003e              Atiya Abbas, 28, is an active social media user. She creates digital content for a local channel in Karachi, Pakistan's biggest city and commercial capital, with multiple seats that will be hotly contested.\u003cbr/\u003e               \"The candidates are putting their information on social media so that allows us to know what their platform is, what they stand for, what they believe in.\"\u003cbr/\u003e              Abbas is part of the bulging youth population estimated to be more than 50% in this city of more than 20 million.\u003cbr/\u003e              A digital native, Abbas regularly browses through videos posted on digital media to find out about the latest news events, including those not covered by traditional media.\u003cbr/\u003e              \"The candidates are putting their information on social media so that allows us to know what their platform is, what they stand for, what they believe in. And before that, it felt like they (politicians) were talking down to the people. So I know traditional rallies also play their part, but in social media, in isolation with the phone and headphones, you are able to process the information better. Because in rallies, there is too much noise or action. With social media, you can take things at your own pace and understand them in your own time\" explains Abbas. \u003cbr/\u003e              Omar R. Qureshi is a prominent journalist with a strong social media presence. He is working as a digital consultant with the Pakistan People's Party for the upcoming election. Like all major political parties in the country, PPP have an active media team.\u003cbr/\u003e               \"The mainstream media tends to pick up a lot of stories, clips and ideas from social media these days. Social media also has this thing you don't have to be a professional journalist or reporter to actually report on events. So I think it can and it will shape the election\" he says. \u003cbr/\u003e              With its ability to provide the amplifier effect, social media has worked massively in favor of candidates with limited resources, especially independents.\u003cbr/\u003e              Candidates like lawyer Jibran Nasir, who is vying for both national and provincial assembly seats from Karachi constituencies.\u003cbr/\u003e              He has previously relied on social media to highlight a variety of issues including extra-judicial killings, enforced disappearances, and other issues.\u003cbr/\u003e              Now, he is using the medium to campaign as he lacks the resources to compete with his rivals who belong to mainstream parties. \u003cbr/\u003e              Nasir says that social media does not censor his views in the same way as mainstream media. \u003cbr/\u003e              \"I do not have to suffer the censorship, which I usually do, because I am very blunt; and very vocal about certain stances, which mainstream media unfortunately shies away from. The freedom of the press in Pakistan is not exemplary and we all know that.\"\u003cbr/\u003e              The consistency and tone of his social media posts has earned him a following among younger voters.  \u003cbr/\u003e              Asad-ur-Rehman, 19, has been following Jibran on social media for several years.\u003cbr/\u003e              \"The ideology of Jibran is very much like the ideology that I believe in. And that is the reasons why I have been following Jibran for so long. When I got to know about his political campaign, I wanted to be a part of it. So I am here.\"\u003cbr/\u003e              Nasir is a candidate from a constituency in Karachi where cricketer-turned-politician Imran Khan's Pakistan Tehreek-e-Insaf party won the election last time around. \u003cbr/\u003e              It also has strong candidates from the PPP as well as the Karachi-centric Muttahida Qaumi Movement.\u003cbr/\u003e              While he has been able to influence opinion and opinion makers on social media, the real challenge is translating that into votes on the day of election.\u003cbr/\u003e              Analysts say the country will likely have a coalition government after the elections, as no single political party is expected to get a two-thirds majority in parliament. \u003cbr/\u003e              Any party that gets a simple majority in the 351-seat house can form a government.\u003cbr/\u003e            \u003cbr/\u003e\u003cbr/\u003e              ASSOCIATED PRESS   \u003cbr/\u003e              Karachi, Pakistan - July 3, 2018 .\u003cbr/\u003e              1. Various of Atiya Abbas working in her office \u003cbr/\u003e              2. Abbas looking at video posted on social media by Karachi residents expressing political opinion\u003cbr/\u003e              3. Various of Abbas scrolling through Facebook pages\u003cbr/\u003e              4. Abbas typing\u003cbr/\u003e              5. SOUNDBITE (English) Atiya Abbas, Resident \u003cbr/\u003e              \"The candidates are putting their information on social media so that allows us to know what their platform is, what they stand for, what they believe in. And before that, it felt like they (politicians) were talking down to the people. So I know traditional rallies also play their part, but in social media, in the isolation with the phone and headphones, you are able to process the information better. Because in rallies, there is too much noise or action. With social media, you can take things at your own pace and understand them in your own time.\"\u003cbr/\u003e              ASSOCIATED PRESS   \u003cbr/\u003e              Karachi, Pakistan - July 4, 2018 \u003cbr/\u003e              6. Left pan of PPP digital team monitoring media \u003cbr/\u003e              7. Various of team viewing social media activity\u003cbr/\u003e              8. Cut-away of team member using mobile phone\u003cbr/\u003e              ASSOCIATED PRESS   \u003cbr/\u003e              Thata, Sindh, Pakistan - July 2, 2018 .\u003cbr/\u003e              9. Various of PPP's Bilawal Bhutto-Zardari greeting supporters in Thatta atop the same truck on which his mother Benazir Bhutto was attacked in Karachi in October 2007\u003cbr/\u003e              10. Close of PPP supporters making videos of Bilawal on cell phones to take images and stream it live\u003cbr/\u003e              ASSOCIATED PRESS   \u003cbr/\u003e              Karachi, Pakistan - July 4, 2018 \u003cbr/\u003e              11. SOUNDBITE (English) Omar R. Quraishi, Journalist \u0026amp; Digital Consultant\u003cbr/\u003e              \"Social media is going to play a major role in the choices that people will be making on election day. It seems that most of the major political parties are also investing in them. Also, you have to see the link that social media has with mainstream media. The mainstream media tends to pick up a lot of stories, clips and ideas from social media these days. Social media also has this thing you don't have to be a professional journalist or reporter to actually report on events that are going one. So I think absolutely it can and it will shape the election.\"\u003cbr/\u003e              ASSOCIATED PRESS   \u003cbr/\u003e              Karachi, Pakistan - July 5, 2018 \u003cbr/\u003e              12. Various of social media team working in the office of independent candidate Jibran Nasir \u003cbr/\u003e              13. Nasir speaking to social media team\u003cbr/\u003e              14. Low-angle of Nasir leaving after giving instructions\u003cbr/\u003e              15. SOUNDBITE (English) Jibran Nasir, Independent candidate, Karachi\u003cbr/\u003e              \"It's a free media. It is also a level playing field. I cannot compete with political parties who can arrange jalsas (public gatherings) of 50,000 people. The idea isn't 'do I have 50,000 followers ? '. The idea is:' do I have resources to cater to those 50,000 people?' It's a different scenario. So with free media, I do get to get my message across to people. I do not have to suffer the censorship, which I usually do, because I am very blunt; and very vocal about circumstances, which mainstream media unfortunately shies away from. The freedom of the press in Pakistan is not exemplary, we all know that.\"\u003cbr/\u003e              16. Various of Nasir's social media team at work \u003cbr/\u003e              17. SOUNDBITE (English) Asad ur Rehman, Social Media Volunteer for Jibran Nasir, Independent candidate, Karachi\u003cbr/\u003e              \"The ideology of Jibran is very much like the ideology that I believe in. And that is the reason why I have been following Jibran for so long. When I got to know about his political campaign, so I wanted to be a part of it. So I am here.\"\u003cbr/\u003e              ASSOCIATED PRESS   \u003cbr/\u003e              Karachi, Pakistan - July 3 2018 \u003cbr/\u003e              18. Various of arrival of Pakistan Tehreek-e-Insaf chief, the politician Imran Khan, arriving on truck, serving as stage\u003cbr/\u003e              19. Various of supporters making video of Khan.\u003cbr/\u003e              ASSOCIATED PRESS   \u003cbr/\u003e              Karachi, Pakistan - July 5, 2018 \u003cbr/\u003e              20. Traffic on Karachi road.\u003cbr/\u003e              21. 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