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\nMolly Crockett: Beware neuro-bunk\n

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\n\nPublisher:\n\nTED Talks\n\n\n
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\nBrains are ubiquitous in modern marketing: Headlines proclaim cheese sandwiches help with decision-making, while a “neuro” drink claims to reduce stress. There’s just one problem, says neuroscientist Molly Crockett: The benefits of these...\nBrains are ubiquitous in modern marketing: Headlines proclaim cheese sandwiches help with decision-making, while a “neuro” drink claims to reduce stress. There’s just one problem, says neuroscientist Molly Crockett: The benefits of these \"neuro-enhancements\" are not proven scientifically. In this to-the-point talk, Crockett explains the limits of interpreting neuroscientific data, and why we should all be aware of them.\n
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Resource Details

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Curator Rating
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Educator Rating
Not yet Rated
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Media Length
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11:14
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Grade
12th - Higher Ed
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Subjects
Social & Emotional Learning
3 more...
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Media Type
Instructional Videos
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Source:
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\nTED Talks\n\n
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Date
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2012
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Language
English
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Audiences
For Teacher Use
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Usage Permissions
Fine Print: Educational Use
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Additional Materials

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Concepts

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journalism, media, advertising, shopping, mental health, bioethics, consumerism, marketing, cheese, headlines, scientists, love, chocolate
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Additional Tags

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science, cognitive science, brain, mind, neuroscience, how the mind works, behavioral economics, decision-making, medical research, health, treated unfairly, cheese sandwich, people agree, brain scans, brain image, people, image, article, serotonin, tryptophan, read, story, study, decisions, part, claims, studies, oxytocin, insula, neuroscientist, make, found, point
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Classroom Considerations

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Video is ad-free
Viewer discretion is advised. Content may not be suitable for people of 12 years or younger.
Usage Rights: None provided
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Educator Ratings

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\n\" data-title=\"Get Full Access\" data-container=\"body\" rel=\"popover\" tabindex=\"0\" aria-label=\"Play video: Molly Crockett: Beware neuro-bunk\" href=\"/subscription/new\">\"Molly\n\n
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