{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-572d6a42.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-f4d0de30.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Why Paul McCartney Started the \u0026quot;Meat Free Monday\u0026quot; Movement (Exclusive) | National Geographic' data-url='/boclips/videos/5c5dc49789cabc00016dd860' data-video-url='/boclips/videos/5c5dc49789cabc00016dd860' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nWhy Paul McCartney Started the \u0026quot;Meat Free Monday\u0026quot; Movement (Exclusive) | National Geographic\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"418346\" href=\"/search?publisher_ids%5B%5D=418346\"\u003eNational Geographic\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eGlobal superstar Paul McCartney sits down with National Geographic Editor in Chief Susan Goldberg to discuss his campaign Meat Free Monday and how one our photos inspired him to write “Lady Madonna.” ➡ Subscribe About National...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eGlobal superstar Paul McCartney sits down with National Geographic Editor in Chief Susan Goldberg to discuss his campaign Meat Free Monday and how one our photos inspired him to write “Lady Madonna.” ➡ \u003ca href='http://bit.ly/NatGeoSubscribe' target='_blank' rel='nofollow'\u003eSubscribe\u003c/a\u003e About National Geographic: National Geographic is the world's premium destination for science, exploration, and adventure. Through their world-class scientists, photographers, journalists, and filmmakers, Nat Geo gets you closer to the stories that matter and past the edge of what's possible. Get More National Geographic: Official \u003ca href='http://bit.ly/NatGeoOfficialSite' target='_blank' rel='nofollow'\u003eSite\u003c/a\u003e \u003ca href='http://bit.ly/FBNatGeo' target='_blank' rel='nofollow'\u003eFacebook\u003c/a\u003e \u003ca href='http://bit.ly/NatGeoTwitter' target='_blank' rel='nofollow'\u003eTwitter\u003c/a\u003e \u003ca href='http://bit.ly/NatGeoInsta' target='_blank' rel='nofollow'\u003eInstagram\u003c/a\u003e Experts say that different parts of the meat processing and consumption industry release greenhouse gases, which harm the planet by contributing to climate change. By eating less meat, people can reduce their carbon footprint and also minimize excessive water use. But Paul McCartney’s campaign for people to reduce their meat consumption is a deeply personal one. McCartney, a global icon and former Beatle who is often known more for his music than his activism, is a vegetarian himself and discussed his personal choices and passions in an interview with Susan Goldberg, editor-in-chief of National Geographic magazine. In the interview, McCartney talks about his nonprofit campaign, “Meat Free Monday.” The campaign focuses on the negative ways that eating meat can harm the environment, and McCartney hopes to encourage people to help slow the progression of climate change by eating less meat. In the interview, McCartney also told Goldberg about his inspiration for writing the Beatles' song \"Lady Madonna\"—a National Geographic photograph of a Malayo-Polynesian woman nursing a baby. The image, taken by photographer Howard Sochurek, was published in the January 1965 issue of the magazine. To learn more, read the full \u003ca href='https://news.nationalgeographic.com/2017/11/paul-mccartney-documentary-beatles-vegetarian-meat-mondays/)' target='_blank' rel='nofollow'\u003earticle (\u003c/a\u003e and \u003ca href='http://www.MeatFreeMondays.com.' target='_blank' rel='nofollow'\u003evisit\u003c/a\u003e Why Paul McCartney Started the \"Meat Free Monday\" Movement (Exclusive) | National \u003ca href='https://youtu.be/hx64I5oZ95Q' target='_blank' rel='nofollow'\u003eGeographic\u003c/a\u003e National \u003ca href='https://www.youtube.com/natgeo' target='_blank' rel='nofollow'\u003eGeographic\u003c/a\u003e\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='action-container flex justify-between'\u003e\n\u003cbutton aria-expanded='false' aria-label='Read more description' class='rp-full-description' type='button'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\n\u003cspan id='read_more'\u003eRead More\u003c/span\u003e\n\u003c/button\u003e\n\u003cdiv class='rp-report'\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='resource-details-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='resource-details-heading'\u003eResource Details\u003c/h2\u003e\n\u003cdiv class='rp-resource-details clearfix'\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eCurator Rating\u003c/dt\u003e\n\u003cdd\u003e\u003cspan class=\"star-rating\" aria-label=\"5.0 out of 5 stars\" role=\"img\"\u003e\u003ci class=\"fa-solid fa-star text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003ci class=\"fa-solid fa-star text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003ci class=\"fa-solid fa-star text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003ci class=\"fa-solid fa-star text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003ci class=\"fa-solid fa-star text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003c/span\u003e\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt class=\"educator-rating-title\"\u003eEducator Rating\u003c/dt\u003e\u003cdd\u003e\u003cdiv class=\"educator-rating-details\" data-path=\"/educator_ratings/rrp_data?resourceable_id=99739\u0026amp;resourceable_type=Boclips%3A%3AVideoMetadata\"\u003e\u003cspan class=\"not-yet-rated\"\u003eNot yet Rated\u003c/span\u003e\u003c/div\u003e\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eGrade\u003c/dt\u003e\u003cdd title=\"Grade\"\u003ePre-K - 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