{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-572d6a42.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-f4d0de30.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Linguistics, Style and Writing in the 21st Century - with Steven Pinker' data-url='/boclips/videos/5c6706de350a1b0001a75b8e' data-video-url='/boclips/videos/5c6706de350a1b0001a75b8e' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nLinguistics, Style and Writing in the 21st Century - with Steven Pinker\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30359938\" href=\"/search?publisher_ids%5B%5D=30359938\"\u003eThe Royal Institution\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eDoes writing well matter in an age of instant communication? Drawing on the latest research in linguistics and cognitive science, Steven Pinker replaces the recycled dogma of style guides with reason and evidence. Subscribe for regular...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eDoes writing well matter in an age of instant communication? Drawing on the latest research in linguistics and cognitive science, Steven Pinker replaces the recycled dogma of style guides with reason and evidence. Subscribe for regular science \u003ca href='http://bit.ly/RiSubscRibe' target='_blank' rel='nofollow'\u003evideos\u003c/a\u003e Watch the Q\u0026A \u003ca href='https://www.youtube.com/watch?v=7rYAnYXIhL0' target='_blank' rel='nofollow'\u003ehere\u003c/a\u003e In this brand-new talk, introduced by Lord Melvyn Bragg, Steven argues that style still matters: in communicating effectively, in enhancing the spread of ideas, in earning a reader’s trust and, not least, in adding beauty to the world. Steven Pinker is an experimental psychologist and one of the world’s foremost writers on language, mind, and human nature. He is Professor in the Department of Psychology at Harvard University and conducts research on language and cognition but also writes for publications such as the New York Times, Time, and is the author of many books, including The Language Instinct and How the Mind Works. Melvyn Bragg is a broadcaster, writer and novelist. He was made a Life Peer (Lord Bragg of Wigton) in 1998. Since then he has hosted over 660 episodes of In Our Time on subjects ranging from Quantum Gravity to Truth. He was presenter of the BBC radio series The Routes of English, a history of the English language. 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