{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-c03aa079.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-517835be.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Why this Russian gas company sponsors soccer teams' data-url='/boclips/videos/5e346be89b61762d242a09a3' data-video-url='/boclips/videos/5e346be89b61762d242a09a3' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nWhy this Russian gas company sponsors soccer teams\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eGazprom’s soccer jersey strategy, explained. Become a Video Lab member! Russia has the world’s largest reserves of natural gas, and most of it is controlled by the state-owned company Gazprom. But Gazprom has also built a global profile...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eGazprom’s soccer jersey strategy, explained. Become a Video Lab \u003ca href='http://bit.ly/video-lab' target='_blank' rel='nofollow'\u003emember!\u003c/a\u003e Russia has the world’s largest reserves of natural gas, and most of it is controlled by the state-owned company Gazprom. But Gazprom has also built a global profile as a soccer sponsor. Good publicity for Gazprom means good publicity for Russia; since Gazprom is owned by the Russian state, domestic approval for the foreign energy provider can help build a reputation for Russia in places that might otherwise be wary of their creeping influence. And as Vladimir Putin pursues that influence abroad, building relationships with foreign business leaders using the sport of soccer has proven extremely useful. One place where that's been especially true is in Germany, where the team FC Schalke 04 has a longstanding sponsorship deal with Gazprom. When the deal was first signed in 2006, Russia was vying to increase their presence in the Western European gas market. Over a decade later, Gazprom sponsors one of Germany’s most popular soccer teams, and is about to open their second major direct pipeline from Russia to Germany. Correction: At 4:42, Switzerland is incorrectly labeled as Italy. Sources: Natural gas \u003ca href='https://www.eia.gov/international/analysis/country/RUS' target='_blank' rel='nofollow'\u003ereserves\u003c/a\u003e \u003ca href='https://static.seekingalpha.com/uploads/2017/12/3/saupload_map_develop_e2016-07-08_1.png' target='_blank' rel='nofollow'\u003e\u003c/a\u003e \u003ca href='https://www.statista.com/statistics/273267/shareholder-structure-of-gazprom/' target='_blank' rel='nofollow'\u003eGazprom\u003c/a\u003e \u003ca href='https://www.cer.eu/publications/archive/policy-brief/2019/putins-last-term-taking-long-view' target='_blank' rel='nofollow'\u003e\u003c/a\u003e \u003ca href='\u003ca href='https://www.gazprom.com/projects/germany/' target='_blank' rel='nofollow'\u003e\u003c/a\u003e' target='_blank' rel='nofollow'\u003e\u003c/a\u003e Russian gas \u003ca href='https://europa.eu/european-union/about-eu/agencies/acer_en' target='_blank' rel='nofollow'\u003edependency\u003c/a\u003e \u003ca href='https://www.mckinsey.com/industries/oil-and-gas/our-insights/petroleum-blog/how-did-the-european-natural-gas-market-evolve-in-2018' target='_blank' rel='nofollow'\u003e\u003c/a\u003e Nord Stream \u003ca href='https://ec.europa.eu/epsc/sites/epsc/files/epsc_-_nord_stream_-_divide_et_impera_again.pdf' target='_blank' rel='nofollow'\u003e2\u003c/a\u003e \u003ca href='https://www.ogj.com/home/article/17230160/wingas-starts-new-german-gas-import-link' target='_blank' rel='nofollow'\u003e\u003c/a\u003e \u003ca href='https://www.processingmagazine.com/news-notes/article/15584095/gazprom-to-take-over-huge-gas-storage-facility-in-germany' target='_blank' rel='nofollow'\u003eGermany\u003c/a\u003e \u003ca href='\u003ca href='https://www.gazprom.com/projects/germany/' target='_blank' rel='nofollow'\u003e\u003c/a\u003e' target='_blank' rel='nofollow'\u003e\u003c/a\u003e \u003ca href='https://www.cleanenergywire.org/factsheets/gas-pipeline-nord-stream-2-links-germany-russia-splits-europe' target='_blank' rel='nofollow'\u003e\u003c/a\u003e Vox.com is a news website that helps you cut through the noise and understand what's really driving the events in the headlines. 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