{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-572d6a42.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-f4d0de30.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Which Is \u0026quot;Bouba\u0026quot;, and Which Is \u0026quot;Kiki\u0026quot;?' data-url='/boclips/videos/5f44008f9faa202d64d4a985' data-video-url='/boclips/videos/5f44008f9faa202d64d4a985' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nWhich Is \u0026quot;Bouba\u0026quot;, and Which Is \u0026quot;Kiki\u0026quot;?\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"470201\" href=\"/search?publisher_ids%5B%5D=470201\"\u003eTom Scott\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eSooner or later, I was going to get around to this: it's one of the most famous experiments in linguistics. • Written with Molly Ruhl and Gretchen McCulloch. Gretchen's podcast has an episode all about this Gretchen's book BECAUSE...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eSooner or later, I was going to get around to this: it's one of the most famous experiments in linguistics. • Written with Molly Ruhl and Gretchen McCulloch. Gretchen's podcast has an episode all about \u003ca href='https://lingthusiasm.com/post/175127434871/lingthusiasm-episode-21-what-words-sound-spiky' target='_blank' rel='nofollow'\u003ethis\u003c/a\u003e Gretchen's book BECAUSE INTERNET, all about the evolution of internet language, is available: 🇺🇸 \u003ca href='https://amzn.to/30tLpjT' target='_blank' rel='nofollow'\u003eUS\u003c/a\u003e 🇨🇦 \u003ca href='https://amzn.to/2JsTYWH' target='_blank' rel='nofollow'\u003eCA\u003c/a\u003e 🇬🇧 \u003ca href='https://amzn.to/31K8eRD' target='_blank' rel='nofollow'\u003eUK\u003c/a\u003e (Those are affiliate links that give a commission to me or Gretchen, depending on country!) Graphics by William \u003ca href='https://wmad.co.uk' target='_blank' rel='nofollow'\u003eMarler\u003c/a\u003e Audio mix by Graham \u003ca href='https://haerther.net' target='_blank' rel='nofollow'\u003eHaerther\u003c/a\u003e REFERENCES: Köhler, W. (1929). Gestalt Psychology. New York: Liveright. Ramachandran, V. S., Hubbard, E. M. (2001) Synaesthesia—A window into perception, thought and language. Journal of Consciousness Studies 8: 3–34. Berlin, B. (1994). Evidence for pervasive synesthetic sound symbolism in ethnozoological nomenclature. In L. Hinton, J. Nichols \u0026 J. Ohala (Eds.), Sound symbolism (pp. 76 – 93). New York: Cambridge University Press. Davis, R. (1961). The fitness of names to drawings. a cross-cultural study in Tanganyika. Br. J. Psychol. 52, 259–268. doi: 10.1111/j.2044-8295.1961.tb00788.x, Ramachandran, V. S., and Hubbard, E. M. (2001). Synaesthesia—a window into perception, thought and language. J. Conscious. Stud. 8, 3–34., Koriat, A., \u0026 Levy, I. (1979). Figural symbolism in Chinese ideographs. Journal of Psycholinguistic Research, 8 (4), 353 – 365. Maurer, D., Pathman, T., Mondloch, C.J. (2006). The shape of boubas: sound-shape correspondences in toddlers and adults. Developmental science, Vol.9 (3), p.316-322, Nielsen, A., and Rendall, D. (2011). The sound of round: evaluating the sound-symbolic role of consonants in the classic Takete-Maluma phenomenon. Can. J. Exp. Psychol. 65, 115–124. doi: 10.1037/a0022268, Bremner, A. J., Caparos, S., Davidoff, J., de Fockert, J., Linnell, K. J., and Spence, C. (2013). “Bouba” and “Kiki” in Namibia? A remote culture make similar shape-sound matches, but different shape-taste matches to Westerners. Cognition 126, 165–172. doi: 10.1016/j.cognition.2012.09.007 De Saussure, F. (2011, republished from 1916). Course in general linguistics. Columbia University Press. Styles, S.J., \u0026 Gawne, L. (2017). When Does Maluma/Takete Fail? Two Key Failures and a Meta-Analysis Suggest That Phonology and Phonotactics Matter. I-Perception, 8(4), 2041669517724807. 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