{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-572d6a42.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-f4d0de30.css\" media=\"all\" /\u003e\n\u003cdiv data-title='YouTubers have to declare ads. Why doesn\u0026#39;t anyone else?' data-url='/boclips/videos/602ab6f5851bba50667aaab7' data-video-url='/boclips/videos/602ab6f5851bba50667aaab7' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nYouTubers have to declare ads. Why doesn\u0026#39;t anyone else?\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"470201\" href=\"/search?publisher_ids%5B%5D=470201\"\u003eTom Scott\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eAround the world, there are regulations for \"influencers\". Those regulations make sure that if someone is paid to endorse a product, they have to declare that payment to the people watching. But why does no-one on TV, or film, or...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eAround the world, there are regulations for \"influencers\". Those regulations make sure that if someone is paid to endorse a product, they have to declare that payment to the people watching. But why does no-one on TV, or film, or anywhere else have to do that? 👥👥 CREDITS 👥👥 Written and performed by TOM \u003ca href='https://www.tomscott.com/' target='_blank' rel='nofollow'\u003eSCOTT\u003c/a\u003e Script assistant ANDREA MARKS Animation BILLY \u003ca href='https://twitter.com/BillyCrinion' target='_blank' rel='nofollow'\u003eCRINION\u003c/a\u003e and WILLIAM \u003ca href='https://wmad.co.uk' target='_blank' rel='nofollow'\u003eMARLER\u003c/a\u003e Dubbing mixer GRAHAM HAERTHER \"Does the Spearmint Lose Its Flavor on the Bedpost Overnight\" by Rose/Broom/Breuer (1924), arranged for orchestra by BENJAMIN \u003ca href='https://www.benjaminsquires.co.uk/' target='_blank' rel='nofollow'\u003eSQUIRES\u003c/a\u003e Thanks to EVAN EDINGER, JESSICA ENDOYAN, CHRISTINA HERNANDEZ, the TINY SPECK team, and SAM VALIANT Filmed \u003ca href='https://www.tomscott.com/safe/' target='_blank' rel='nofollow'\u003esafely\u003c/a\u003e © Pad 26 Limited MMXXI 📄📄 SOURCES 📄📄 💵 PAYMENT AND CONTROL Lonnie Donegan changing Spearmint: mentioned in a lot of places, but I can't find a contemporary account. Ray Davies \u003ca href='https://twitter.com/thekinks/status/1265203792754212864' target='_blank' rel='nofollow'\u003eflying\u003c/a\u003e \u003ca href='https://www.cbc.ca/radio/undertheinfluence/why-ray-davies-flew-26-000-km-to-save-lola-1.5009086' target='_blank' rel='nofollow'\u003eand\u003c/a\u003e BBC trademark \u003ca href='https://www.bbc.co.uk/programmes/articles/5R152hTbVPQdYjn29q5jt4/16-songs-banned-by-the-bbc' target='_blank' rel='nofollow'\u003epolicy\u003c/a\u003e Pitbull and \u003ca href='https://twitter.com/pitbull/status/16567622829080576' target='_blank' rel='nofollow'\u003eKodak\u003c/a\u003e Pitbull and \u003ca href='https://voli305vodka.com/' target='_blank' rel='nofollow'\u003eVoli\u003c/a\u003e \"Owned and operated by Armando Christian Perez, aka Pitbull\" Gucci on Lil Pump: no quotes, but given the lyrics and video, it's safe to say they didn't have control YMCA \u003ca href='https://news.google.com/newspapers?nid=1346\u0026dat=19790329\u0026id=M3VRAAAAIBAJ\u0026sjid=uPoDAAAAIBAJ\u0026pg=7192,10172867' target='_blank' rel='nofollow'\u003ereaction\u003c/a\u003e ✔️ YOU HAVE TO DECLARE IT US Code Title \u003ca href='https://www.law.cornell.edu/uscode/text/15' target='_blank' rel='nofollow'\u003e15\u003c/a\u003e Nikkie de Jager, One Dip Makeup \u003ca href='https://www.youtube.com/watch?v=CA18hTShwpk' target='_blank' rel='nofollow'\u003eChallenge\u003c/a\u003e Disclosures 101 for Social Media Influencers [\u003ca href='https://www.ftc.gov/system/files/documents/plain-language/1001a-influencer-guide-508_1.pdf' target='_blank' rel='nofollow'\u003ePDF]\u003c/a\u003e An Influencer’s Guide to making clear that ads are ads [\u003ca href='https://www.asa.org.uk/uploads/assets/uploaded/3af39c72-76e1-4a59-b2b47e81a034cd1d.pdf' target='_blank' rel='nofollow'\u003ePDF]\u003c/a\u003e The FTC’s Endorsement Guides: What People Are \u003ca href='https://www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking' target='_blank' rel='nofollow'\u003eAsking\u003c/a\u003e YouTube \u003ca href='https://support.google.com/youtube/answer/154235' target='_blank' rel='nofollow'\u003edeclaration\u003c/a\u003e ❌ NO-ONE ELSE HAS TO DECLARE IT \u003ca href='https://adage.com/article/adages/30-rock-mcflurry-scene-paid-placement/134689' target='_blank' rel='nofollow'\u003eMcFlurry\u003c/a\u003e \u003ca href='https://www.reuters.com/article/us-30rock-idUSN2833828120071128' target='_blank' rel='nofollow'\u003eSnapple\u003c/a\u003e \"Branded content \u003ca href='https://adage.com/article/media/snl-air-fewer-commercials-season/303697' target='_blank' rel='nofollow'\u003epods\"\u003c/a\u003e Farrow and \u003ca href='https://www.bournemouthecho.co.uk/news/18014632.saturday-night-live-sketch-features-farrow-ball/' target='_blank' rel='nofollow'\u003eBall\u003c/a\u003e Branson \u003ca href='https://www.cinemablend.com/pop/Branson-s-Bond-Cameo-Was-Bought-1558.html' target='_blank' rel='nofollow'\u003ecameo\u003c/a\u003e Superman's $40,\u003ca href='https://www.latimes.com/archives/la-xpm-1989-03-08-ca-322-story.html' target='_blank' rel='nofollow'\u003e000\u003c/a\u003e Bond \u003ca href='https://www.bbc.com/culture/article/20151001-does-bonds-product-placement-go-too-far' target='_blank' rel='nofollow'\u003eplacement\u003c/a\u003e Lorraine Kelly's tax \u003ca href='https://www.theguardian.com/business/2019/mar/20/lorraine-kelly-theatrical-artist-tax-tribunal-judge-rules' target='_blank' rel='nofollow'\u003ebill\u003c/a\u003e 🎢 WE'RE GOING TO DISNEY WORLD \"Moms' \u003ca href='https://www.5minutesformom.com/disneysmmoms/' target='_blank' rel='nofollow'\u003econference\"\u003c/a\u003e SNT viewing \u003ca href='https://www.eveningexpress.co.uk/lifestyle/entertainment/saturday-night-takeaway-smashes-ratings-record-after-airing-without-audience/' target='_blank' rel='nofollow'\u003efigures\u003c/a\u003e \"19 years in a \u003ca href='https://www.chroniclelive.co.uk/news/tv/ant--dec-win-best-17648154' target='_blank' rel='nofollow'\u003erow\"\u003c/a\u003e \"Can't find any other example\" of the castle being \u003ca href='https://www.disboards.com/threads/ant-and-dec-tv-show-live-from-magic-kingdom-in-april.3581535/' target='_blank' rel='nofollow'\u003ecovered\u003c/a\u003e Ofcom on product placement in UK \u003ca href='https://www.ofcom.org.uk/tv-radio-and-on-demand/advice-for-consumers/television/product-placement-on-tv' target='_blank' rel='nofollow'\u003eTV\u003c/a\u003e \"One article on a tabloid web \u003ca href='https://www.thesun.co.uk/tvandshowbiz/10841854/ant-and-dec-trademark-name/' target='_blank' rel='nofollow'\u003esite\"\u003c/a\u003e 🇺🇸 THE LAND OF THE FREE 🇺🇸 FCC, \"The FCC and Freedom of \u003ca href='https://www.fcc.gov/consumers/guides/fcc-and-freedom-speech' target='_blank' rel='nofollow'\u003eSpeech\"\u003c/a\u003e US Bill of \u003ca href='https://www.archives.gov/founding-docs/bill-of-rights' target='_blank' rel='nofollow'\u003eRights\u003c/a\u003e First Amendment exceptions: fact-checked by legal experts, but best summarised on \u003ca href='https://en.wikipedia.org/wiki/First_Amendment_to_the_United_States_Constitution' target='_blank' rel='nofollow'\u003eWikipedia\u003c/a\u003e Commercial \u003ca href='https://www.mtsu.edu/first-amendment/article/900/commercial-speech' target='_blank' rel='nofollow'\u003espeech\u003c/a\u003e Communications Act \u003ca href='https://www.legislation.gov.uk/ukpga/2003/21/contents' target='_blank' rel='nofollow'\u003e2003\u003c/a\u003e Animal Defenders International v United \u003ca href='https://hudoc.echr.coe.int/fre?i=001-119244' target='_blank' rel='nofollow'\u003eKingdom\u003c/a\u003e CMA, \"Social media endorsements: being transparent with your \u003ca href='https://www.gov.uk/government/publications/social-media-endorsements-guide-for-influencers/' target='_blank' rel='nofollow'\u003efollowers\"\u003c/a\u003e German product \u003ca href='https://www.grin.com/document/417399' target='_blank' rel='nofollow'\u003eplacement\u003c/a\u003e 📕 CHAPTERS 📕 00:00 Intro 00:58 1. Payment and Control 05:47 2. You Have To Declare It 09:17 3. No-One Else Has To Declare It 18:03 4. We're Going To Disney World 24:47 5. The Land Of The Free 31:15 Outro\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='action-container flex justify-between'\u003e\n\u003cbutton aria-expanded='false' aria-label='Read more description' class='rp-full-description' type='button'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\n\u003cspan id='read_more'\u003eRead More\u003c/span\u003e\n\u003c/button\u003e\n\u003cdiv class='rp-report'\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='resource-details-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='resource-details-heading'\u003eResource Details\u003c/h2\u003e\n\u003cdiv class='rp-resource-details clearfix'\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eCurator Rating\u003c/dt\u003e\n\u003cdd\u003e\u003cspan class=\"star-rating\" aria-label=\"4.0 out of 5 stars\" role=\"img\"\u003e\u003ci class=\"fa-solid fa-star text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003ci class=\"fa-solid fa-star text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003ci class=\"fa-solid fa-star text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003ci class=\"fa-solid fa-star text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003ci class=\"fa-regular fa-star text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003c/span\u003e\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt class=\"educator-rating-title\"\u003eEducator Rating\u003c/dt\u003e\u003cdd\u003e\u003cdiv class=\"educator-rating-details\" data-path=\"/educator_ratings/rrp_data?resourceable_id=46974\u0026amp;resourceable_type=Boclips%3A%3AVideoMetadata\"\u003e\u003cspan class=\"not-yet-rated\"\u003eNot yet Rated\u003c/span\u003e\u003c/div\u003e\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eGrade\u003c/dt\u003e\u003cdd title=\"Grade\"\u003e9th - 11th\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eSubjects\u003c/dt\u003e\u003cdd\u003e\u003cspan\u003e\u003ca href=\"/search?keywords=number+formation+0-9\u0026amp;search_tab_id=1\u0026amp;subject_ids%5B%5D=1216220\"\u003eAll Subjects\u003c/a\u003e\u003c/span\u003e\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eMedia Type\u003c/dt\u003e\u003cdd\u003e\u003cspan\u003e\u003ca href=\"/search?keywords=number+formation+0-9\u0026amp;search_tab_id=2\u0026amp;type_ids%5B%5D=4543647\"\u003eInstructional Videos\u003c/a\u003e\u003c/span\u003e\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eSource:\u003c/dt\u003e\n\u003cdd\u003e\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eDate\u003c/dt\u003e\n\u003cdd\u003e2021\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003ci aria-hidden='true' class='fai fa-solid fa-language'\u003e\u003c/i\u003e\n\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eAudiences\u003c/dt\u003e\u003cdd\u003e\u003cspan\u003e\u003ca href=\"/search?audience_ids%5B%5D=371079\u0026amp;keywords=number+formation+0-9\u0026amp;search_tab_id=1\"\u003eFor Teacher Use\u003c/a\u003e\u003c/span\u003e\u003c/dd\u003e\u003cdd class=\"text-muted\"\u003e\u003ci class=\"fa-solid fa-lock mr5\"\u003e\u003c/i\u003e2 more...\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='educator-ratings-heading' class='rp-info-section'\u003e\n\u003ch2 class='title sr-only' id='educator-ratings-heading'\u003eEducator Ratings\u003c/h2\u003e\n\u003cdiv id=\"educator-ratings-root\"\u003e\u003c/div\u003e\u003cdiv id=\"all-educator-ratings-root\"\u003e\u003c/div\u003e\u003cdiv id=\"educator-rating-form-root\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-resource'\u003e\n\u003cdiv aria-label='Show resource details' class='rp-show-info' role='button' tabindex='0'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\nShow resource details\n\u003c/div\u003e\n\u003cdiv aria-label='Video player' class='player' id='player-wrapper' role='region'\u003e\n\u003cdiv class='relative container mx-auto' id='lp-boclips-visitor-thumbnail'\u003e\n\u003ca class=\"block\" data-html=\"true\" data-placement=\"bottom\" data-trigger=\"click\" data-content=\"\u003cdiv class=\u0026quot;text-center py-2\u0026quot;\u003e\u003ca class=\u0026quot;bold\u0026quot; href=\u0026quot;/auth/users/sign_in\u0026quot;\u003eSign in\u003c/a\u003e or \u003ca class=\u0026quot;bold text-danger\u0026quot; data-posthog-event=\u0026quot;Signup: LP Signup Activity\u0026quot; data-posthog-location=\u0026quot;body_link_boclips\u0026quot; data-remote=\u0026quot;true\u0026quot; href=\u0026quot;/subscription/new\u0026quot;\u003eJoin Now\u003c/a\u003e\u003c/div\u003e\" data-title=\"Get Full Access\" data-container=\"body\" rel=\"popover\" tabindex=\"0\" aria-label=\"Play video: YouTubers have to declare ads. Why doesn\u0026#39;t anyone else?\" href=\"/subscription/new\"\u003e\u003cimg class=\"resource-img img-thumbnail img-responsive z-10 lp-boclips-thumbnail w-full h-full lozad\" alt=\"YouTubers have to declare ads. Why doesn\u0026#39;t anyone else?\" title=\"YouTubers have to declare ads. Why doesn\u0026#39;t anyone else?\" onError=\"handleImageNotLoadedError(this)\" data-default-image=\"https://static.lp.lexp.cloud/images/attachment_defaults/resource/large/missing.png\" data-src=\"https://static.lp.lexp.cloud/images/attachment_defaults/resource/large/missing.png\" width=\"315\" height=\"220\" src=\"data:image/png;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs\" /\u003e\n\u003cspan aria-hidden='true' class='flex justify-center items-center bg-white rounded-full w-16 h-16 absolute top-1/2 left-1/2 -mt-8 -ml-8 cursor-pointer z-0 border-2 border-primary drop-shadow-md lp-boclips-thumbnail-playBtn'\u003e\n\u003ci class='fa-solid fa-play text-primary text-3xl ml-1 drop-shadow-xl'\u003e\u003c/i\u003e\n\u003c/span\u003e\n\u003c/a\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n"}