{"page":"<link rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-572d6a42.css\" />\n<link rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-f4d0de30.css\" media=\"all\" />\n<div data-title='The California Raisins 🎙️ This Object in History | Smithsonian Channel' data-url='/boclips/videos/610c281cb61ec578d07b3851' data-video-url='/boclips/videos/610c281cb61ec578d07b3851' id='bo_player_modal'>\n<div class='boclips-resource-page modal-dialog panel-container'>\n<div class='react-notifications-root'></div>\n<div class='rp-header'>\n<div class='rp-type'>\n<i aria-hidden='true' class='fai fa-regular fa-circle-play'></i>\nVideo\n</div>\n<h1 class='rp-title' id='video-title'>\nThe California Raisins 🎙️ This Object in History | Smithsonian Channel\n</h1>\n<div class='rp-actions'>\n<div class='mr-1'>\n<a class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"><span><span>Get Free Access</span><span class=\"\"> for 10 Days</span><span>!</span></span></a>\n</div>\n</div>\n</div>\n<div class='rp-body'>\n<div class='rp-info'>\n<div aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'>&times;</div>\n<i aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'></i>\n<i aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'></i>\n<div class='rp-rating'>\n<span class='resource-pool'>\n<span class='pool-label'>Publisher:</span>\n<span class='pool-name'>\n<span class='text'><a data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\">Curated Video</a></span>\n</span>\n</span>\n</div>\n<div class='rp-description'>\n<span class='short-description'>Audiences were spellbound, competitors were jealous, and consumers began to buy more raisins than ever. It’s the unlikely phenomenon of the ‘California Raisins’ who blazed across 1980s TV screens, to the tune of Motown classic ‘I Heard...</span>\n<span class='full-description hide'>Audiences were spellbound, competitors were jealous, and consumers began to buy more raisins than ever. It’s the unlikely phenomenon of the ‘California Raisins’ who blazed across 1980s TV screens, to the tune of Motown classic ‘I Heard it Through the Grapevine.’ This groundbreaking ad campaign, brought to life thanks to then-cutting edge ‘claymation’ effects, made stars out animated crooning raisins–and emblazoned them in the annals of pop culture–culminating with a display at the Smithsonian’s National Museum of American History. Watch Full Episodes <a href='https://www.smithsonianchannel.com/' target='_blank' rel='nofollow'>Here</a> Paramount+ is here! Stream all your favorite shows now on Paramount+. 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