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\nThe Value of Technology in Marketing: A Case Study of Nando's\n

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\nThis video discusses the value of technology in a marketing setting, with a focus on how marketing departments can use technology to better understand their customers and competitors. Using Nando's, a casual dining restaurant in the UK,...\nThis video discusses the value of technology in a marketing setting, with a focus on how marketing departments can use technology to better understand their customers and competitors. Using Nando's, a casual dining restaurant in the UK, as an example, the video discusses the ways in which technology can be used for search engine optimization, consumer behavior tracking, loyalty cards, competitor analysis, and social media marketing. Through the lens of Nando's, the video demonstrates how technology can improve marketing strategies and help businesses succeed in the 21st century.\n
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Resource Details

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Curator Rating
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Educator Rating
Not yet Rated
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Media Length
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7:34
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Grade
Higher Ed
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Subjects
Social Studies & History
3 more...
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Media Type
Instructional Videos
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Source:
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\nKnowMo Business\n\n
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Date
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2018
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Language
English
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Audiences
For Teacher Use
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Usage Permissions
Fine Print: Educational Use
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Additional Materials

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Concepts

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business, marketing, facebook, instagram, twitter, data, power
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Additional Tags

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a-level, section, 1.4, free meal, marketing perspective, loyalty cards, market, preferences, case, card, customers, customer, order, nando, conduct, good, scope, sort, harnessing, internet, competitors, website, nandos, important
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Classroom Considerations

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Best For: Explaining a topic
Video is ad-free
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Educator Ratings

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\n\nShow resource details\n
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