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\nPromotion in Marketing: Understanding the Importance of Branding and Advertising\n

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\nThis is a lecture presentation on the topic of promotion, which is the third P in the Seven P's of the marketing mix. The video discusses the importance of branding and advertising, and provides examples of how companies such as Nike use...\nThis is a lecture presentation on the topic of promotion, which is the third P in the Seven P's of the marketing mix. The video discusses the importance of branding and advertising, and provides examples of how companies such as Nike use these strategies to increase demand and price, reduce competition, protect against downturns, and attract talented staff. The video also covers other aspects of promotion, including public relations, merchandising, and sales promotion, and explains the pneumonic Aida, which stands for attention, interest, desire, and action. The presenter concludes by discussing factors that influence promotion, such as campaign objectives, target audience, budget, and legal considerations.\n
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Resource Details

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Curator Rating
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Educator Rating
Not yet Rated
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Media Length
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10:32
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Grade
Higher Ed
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Subjects
Social Studies & History
6 more...
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Media Type
Instructional Videos
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Source:
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\nKnowMo Business\n\n
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Date
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2019
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Language
English
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Audiences
For Teacher Use
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Usage Permissions
Fine Print: Educational Use
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Additional Materials

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\" data-title=\"Get Full Access\" data-container=\"body\" rel=\"popover\" tabindex=\"0\" href=\"/subscription/new\">Video Transcript\n
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\" data-title=\"Get Full Access\" data-container=\"body\" rel=\"popover\" tabindex=\"0\" href=\"/subscription/new\">Video Preview\n
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Concepts

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business, marketing, facebook, consumers, twitter, advertising
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Additional Tags

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a-level, section, 2.3.1, promotion, reduce competition, talented staff, cristiano ronaldo, legal factors, classic marketing, talented people, good branding, methods, price, people, interested, posters, word, branding, customer, brands, memorable, increase, advertise, radio, aida, brand, product, nike
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Classroom Considerations

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Best For: Explaining a topic
Video is ad-free
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Educator Ratings

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\n\" data-title=\"Get Full Access\" data-container=\"body\" rel=\"popover\" tabindex=\"0\" aria-label=\"Play video: Promotion in Marketing: Understanding the Importance of Branding and Advertising\" href=\"/subscription/new\">\"Promotion\n\n
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