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\nStrategic Positioning and Competitive Advantage: Understanding the Differences and Achieving Success\n

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\nIn this video lecture, the speaker explains the concepts of strategic positioning and competitive advantage in the context of business. The speaker discusses the similarities and differences between these two concepts and how they are...\nIn this video lecture, the speaker explains the concepts of strategic positioning and competitive advantage in the context of business. The speaker discusses the similarities and differences between these two concepts and how they are interconnected. They also delve into the different factors that influence strategic positioning, including reputation, brand loyalty, and strength of competitors. The video also covers the ideas of Michael Porter and Bowman and their respective models for strategic positioning. The speaker also describes the different types of advantages that businesses can have, including unique patented products, superior marketing and branding, access to cheaper raw materials, and improved quality. Finally, the speaker emphasizes the importance of having a sustainable competitive advantage in order for a business to succeed in the long term.\n
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Resource Details

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Curator Rating
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Educator Rating
Not yet Rated
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Media Length
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10:51
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Grade
Higher Ed
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Subjects
Social Studies & History
3 more...
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Media Type
Instructional Videos
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Source:
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\nKnowMo Business\n\n
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Date
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2018
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Language
English
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Audiences
For Teacher Use
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Usage Permissions
Fine Print: Educational Use
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Additional Materials

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\" data-title=\"Get Full Access\" data-container=\"body\" rel=\"popover\" tabindex=\"0\" href=\"/subscription/new\">Video Transcript\n
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Concepts

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business, marketing, raw materials, comparative advantage
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Additional Tags

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a-level, section, 3.2, strategic, positioning, and, competitive, advantage, low price, lecture presentation, broader range, hybrid stage, staff skills, operational capabilities, differential advantage, strategic positioning, competitive advantage, low cost, simple matrix, improving quality, high price, high perceived, price, quality, high, good, differentiation, perceived, areas, reputation, operations, businesses, focus, competitiveness
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Classroom Considerations

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Best For: Explaining a topic
Video is ad-free
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Educator Ratings

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\n\" data-title=\"Get Full Access\" data-container=\"body\" rel=\"popover\" tabindex=\"0\" aria-label=\"Play video: Strategic Positioning and Competitive Advantage: Understanding the Differences and Achieving Success\" href=\"/subscription/new\">\"Strategic\n\n
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