{"page":"\n\n
\n
\n
\n
\n
\n\nVideo\n
\n

\nPricing Strategy in the Marketing Mix\n

\n
\n
\nGet Free Access for 10 Days!\n
\n
\n
\n
\n
\n
×
\n\n\n
\n\nPublisher:\n\nCurated Video\n\n\n
\n
\nThis video is a lecture on the second element of the marketing mix, which is price. The speaker explains how businesses go about setting the right pricing strategy for their product or service offering. They discuss factors that...\nThis video is a lecture on the second element of the marketing mix, which is price. The speaker explains how businesses go about setting the right pricing strategy for their product or service offering. They discuss factors that influence the price of a business, including production costs, the quality of the product, demand and supply, USP, and brand image. The speaker also talks about different pricing strategies, such as high and low pricing, and how businesses need to consider their market, whether it's a mass market or a niche market, when setting their prices. Additionally, the video discusses the impact of technology on the pricing element of the marketing mix and how pricing strategies change throughout the product lifecycle.\n
\n
\n\n
\n
\n
\n
\n

Resource Details

\n
\n
\n
\n
Curator Rating
\n
\n
\n
\n
\n
\n
Educator Rating
Not yet Rated
\n
\n
\n
\n
\n
Media Length
\n
10:46
\n
\n
\n
\n
\n
Grade
12th - Higher Ed
\n
\n
\n
\n
\n
Subjects
Social Studies & History
3 more...
\n
\n
\n
\n
\n
Media Type
Instructional Videos
\n
\n
\n
\n
\n
Source:
\n
\nKnowMo Business\n\n
\n
\n
\n
\n
\n
Date
\n
2018
\n
\n
\n
\n
\n\n
Language
English
\n
\n
\n
\n
\n
Audiences
For Teacher Use
2 more...
\n
\n
\n
\n
\n
Usage Permissions
Fine Print: Educational Use
\n
\n
\n
\n
\n
\n

Additional Materials

\n
\n\nSign in or Join Now
\" data-title=\"Get Full Access\" data-container=\"body\" rel=\"popover\" tabindex=\"0\" href=\"/subscription/new\">Video Transcript\n
\n
\n\nSign in or Join Now
\" data-title=\"Get Full Access\" data-container=\"body\" rel=\"popover\" tabindex=\"0\" href=\"/subscription/new\">Video Preview\n
\n
\n
\n

Concepts

\n
\n
business, products, factors, prices, cost
\n
\n\n\n
\n
\n
\n
\n

Additional Tags

\n
\n
gcse, theme, module, 2.2, price, marketing mix, previous video, dramatically changed, mass market, higher price, lower costs, product lifecycle, pricing strategy, high price, lower prices, high quality, sell products, higher, strategy, high, lower, costs, pricing, phase, brand, quality, number, customer, decision, simply
\n
\n\n\n
\n
\n
\n
\n

Classroom Considerations

\n
Best For: Explaining a topic
Video is ad-free
\n
\n
\n

Educator Ratings

\n
\n
\n
\n
\n
\n\nShow resource details\n
\n
\n\" data-title=\"Get Full Access\" data-container=\"body\" rel=\"popover\" tabindex=\"0\" aria-label=\"Play video: Pricing Strategy in the Marketing Mix\" href=\"/subscription/new\">\"Pricing\n\n
\n
\n
\n\n\n\n"}