{"page":"<link rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-572d6a42.css\" />\n<link rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-f4d0de30.css\" media=\"all\" />\n<div data-title='Iconic movie trailers, explained by a trailer editor' data-url='/boclips/videos/63efd29f0a1d774635f1b533' data-video-url='/boclips/videos/63efd29f0a1d774635f1b533' id='bo_player_modal'>\n<div class='boclips-resource-page modal-dialog panel-container'>\n<div class='react-notifications-root'></div>\n<div class='rp-header'>\n<div class='rp-type'>\n<i aria-hidden='true' class='fai fa-regular fa-circle-play'></i>\nVideo\n</div>\n<h1 class='rp-title' id='video-title'>\nIconic movie trailers, explained by a trailer editor\n</h1>\n<div class='rp-actions'>\n<div class='mr-1'>\n<a class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"><span><span>Get Free Access</span><span class=\"\"> for 10 Days</span><span>!</span></span></a>\n</div>\n</div>\n</div>\n<div class='rp-body'>\n<div class='rp-info'>\n<div aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'>&times;</div>\n<i aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'></i>\n<i aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'></i>\n<div class='rp-rating'>\n<span class='resource-pool'>\n<span class='pool-label'>Publisher:</span>\n<span class='pool-name'>\n<span class='text'><a data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011&amp;search_tab_id=2\">Curated Video</a></span>\n</span>\n</span>\n</div>\n<div class='rp-description'>\n<span class='short-description'>How trailers work, explained by someone who makes them. Subscribe and turn on notifications 🔔 so you don't miss any videos Trailer editor Bill Neil works at Buddha Jones making movie trailers that scare, excite, and, most importantly,...</span>\n<span class='full-description hide'>How trailers work, explained by someone who makes them. Subscribe and turn on notifications 🔔 so you don't miss any <a href='http://goo.gl/0bsAjO' target='_blank' rel='nofollow'>videos</a> Trailer editor Bill Neil works at Buddha Jones making movie trailers that scare, excite, and, most importantly, get people to want to see a movie. In this video, he explains the things that a trailer editor notices about trailers old and new, great and terrible, and somewhere in the middle. Starting with trailers from the '60s, he gets all the way to the present while reviewing techniques like sound design, “rug pulls,” and how to hide fake blood. Note: The headline on this piece has been updated. 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