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\nGuy Kawasaki: What is Enchantment?\n

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\nThe idea of enchantment has been part of fairy tales, legends, and myths for thousands of years. So, when Guy Kawasaki applies the word as a metaphor for how to influence customers, is he telling us anything new?\nThe idea of enchantment has been part of fairy tales, legends, and myths for thousands of years. So, when Guy Kawasaki applies the word as a metaphor for how to influence customers, is he telling us anything new?\n
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Resource Details

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Curator Rating
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Educator Rating
Not yet Rated
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Media Length
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5:48
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Grade
10th - Higher Ed
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Subjects
Career & Technical Education
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Media Type
Instructional Videos
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Source:
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\nManagement Courses\n\n
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Date
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2022
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Language
English
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Audiences
For Teacher Use
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Usage Permissions
Fine Print: Educational Use
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Concepts

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marketing, design, products, years
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Additional Tags

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enchantment, guy kawasaki, guy kawasaki enchantment, guy kawasaki marketing, three pillars of enchantment, pillars of enchantment, 3 pillars of enchantment, dicee, storytelling in marketing, marketing mix, management courses, management training, mike clayton, users experience, design ethic, kawasaki suggests, build enchantment, users, build, kawasaki, people, good, understand, complete, book, feel, customers, product, idea, part, metaphor, telling, reminds, apple, ability, enchant, process
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Classroom Considerations

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Video is ad-free
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Educator Ratings

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\n\" data-title=\"Get Full Access\" data-container=\"body\" rel=\"popover\" tabindex=\"0\" aria-label=\"Play video: Guy Kawasaki: What is Enchantment?\" href=\"/subscription/new\">\"Guy\n\n
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