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\nWhat is a USP? A Unique Selling Proposition\n

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\nRosser Reeves was an advertising executive who believed that an advertisement or commercial should show off the value of a product, not the cleverness of the ad’s copywriter. He crafted his ads around what he called the Unique Selling...\nRosser Reeves was an advertising executive who believed that an advertisement or commercial should show off the value of a product, not the cleverness of the ad’s copywriter. He crafted his ads around what he called the Unique Selling Proposition, or USP. This is the one reason the product needed to be bought or was better than its competitors.\n
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Resource Details

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Curator Rating
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Educator Rating
Not yet Rated
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Media Length
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6:42
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Grade
10th - Higher Ed
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Subjects
Career & Technical Education
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Media Type
Instructional Videos
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Source:
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\nManagement Courses\n\n
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Date
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2022
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Language
English
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Audiences
For Teacher Use
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Usage Permissions
Fine Print: Educational Use
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Concepts

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marketing, time, competition, priorities
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Additional Tags

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Classroom Considerations

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Video is ad-free
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