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\nThe art of marketing — for good | Raja Rajamannar\n

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\n\nPublisher:\n\nTED Talks\n\n\n
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\nCan marketing transcend traditional business goals and actually be a force for good? Mastercard CMO Raja Rajamannar shares how purpose-driven initiatives — like “touch cards” for the visually impaired and debit cards that let people...\nCan marketing transcend traditional business goals and actually be a force for good? Mastercard CMO Raja Rajamannar shares how purpose-driven initiatives — like “touch cards” for the visually impaired and debit cards that let people choose how their names appear — align profit with purpose and position businesses to create meaningful, positive change. (This conversation was hosted by TED's Whitney Pennington Rodgers.)\n
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Resource Details

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Curator Rating
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Educator Rating
Not yet Rated
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Media Length
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13:40
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Grade
12th - Higher Ed
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Subjects
Career & Technical Education
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Media Type
Instructional Videos
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Source:
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\nTED Talks\n\n
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Date
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2025
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Language
English
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Audiences
For Teacher Use
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Usage Permissions
Fine Print: Educational Use
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Additional Materials

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\" data-title=\"Get Full Access\" data-container=\"body\" rel=\"popover\" tabindex=\"0\" href=\"/subscription/new\">Video Transcript\n
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Concepts

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marketing, culture, business, profit, products, poland
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Additional Tags

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social change, decency quotient, genuinely good, fintech company, thing, solution, started, market, good, company, country, opportunities, apply, share, brand, purpose, card, make, blind, people, mastercard, start, principles, notch, individual, today, world
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Classroom Considerations

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Video is ad-free
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Educator Ratings

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\n\" data-title=\"Get Full Access\" data-container=\"body\" rel=\"popover\" tabindex=\"0\" aria-label=\"Play video: The art of marketing — for good | Raja Rajamannar\" href=\"/subscription/new\">\"The\n\n
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