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Lesson Plan
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\n\"Advertising\n\n
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\nCurated OER\n
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\nAdvertising Media: Youth Drinking and Smoking\n

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\n\nFor Teachers\n\n3rd - 5th\n
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\nScholars examine the effect of media and advertising on youth drinking and smoking. They determine what advertising means, how much money is spent on it, and how different age groups are targeted. They watch a movie and examine pictures...\n
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Unit Plan
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\n\"T-shirts\n\n
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\nCurated OER\n
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\nT-shirts for Change\n

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\n\nFor Teachers\n\n5th\n
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\nCan school children change the world? With a social or environmental issue in mind, 5th graders use what they know about advertising media to make t-shirts that have something to say. They research the issue they'd like to focus on,...\n
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Unit Plan
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\n\"Media\n\n
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\nMENSA Education & Research Foundation\n
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\nMedia Literacy\n

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\n\nFor Teachers\n\n4th - 9th\n\nStandards\n
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\nYoung learners today are bombarded by media manipulation. Help them develop the skills they will need to become savvy 21st century media consumers with a unit on media literacy.\n
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Lesson Plan
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\n\"Understanding\n\n
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\nMedia Education Lab\n
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\nUnderstanding Viral Messages\n

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\n\nFor Teachers\n\n9th - 12th\n\nStandards\n
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\nImagine advertising for a product but not being paid to do so. Welcome to the world of Viral Messaging. Class members first view a T-Mobile flash mob video that went viral and has been seen by over 14 million viewers. After analyzing the...\n
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Unit Plan
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\n\"Understanding\n\n
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\nCurated OER\n
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\nUnderstanding the Influence of the Media\n

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\n\nFor Teachers\n\n7th - 9th\n\nStandards\n
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\nCritically analyze advertising techniques, such as circular reasoning, bandwagon, testimonial, and repetition, with worksheets that effectively discuss and illustrate how the media aims to influence.\n
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Lesson Plan
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\n\"Sponsored\n\n
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\nMedia Education Lab\n
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\nSponsored Content as Propaganda\n

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\n\nFor Teachers\n\n9th - 12th\n\nStandards\n
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\nWhat is sponsored content? Who produces sponsored content? Why? Is it fair or unfair? What are the privacy implications for consumers? To answer these questions, class members view a model screencast before crafting their own that...\n
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Lesson Plan
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\n\"Performance\n\n
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\nEngageNY\n
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\nPerformance Task: Write Ad Analysis\n

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\n\nFor Teachers\n\n7th\n\nStandards\n
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\nIt's final. Scholars work on their final drafts of their ad analyses. They use the model sample Samsung Appliances for reference. After completing the task, learners turn and talk with one another about the decisions they made in...\n
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Lesson Plan
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\n\"Planning\n\n
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\nEngageNY\n
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\nPlanning the Performance Task\n

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\n\nFor Teachers\n\n7th\n\nStandards\n
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\nClass members work in pairs and use an Ad Analysis planning guide to begin planning their final tasks. After sharing ideas with their partners, learners begin working on their final products.\n
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Lesson Plan
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\n\"“Leading\n\n
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\nCurated OER\n
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\n“Leading Doctors Say…”\n

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\n\nFor Teachers\n\n7th\n
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\nSeventh graders analyze how media and celebrities influence consumers. In this social studies lesson, 7th graders view different commercials and discuss their advertising techniques. They explain why celebrities are often used to give...\n
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Lesson Plan
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\n\"Advertise\n\n
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\nCurated OER\n
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\nAdvertise With Geography...it's Free And It's Easy!!\n

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\n\nFor Teachers\n\n3rd - 6th\n
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\nStudents establish awareness of how landforms/landmarks produce a visual image of a region and demonstrate how advertisers use the \"positive geographical image\" to sell their product by creating their own advertisements.\n
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Lesson Plan
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\n\"Advertising\n\n
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\nCurated OER\n
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\nAdvertising\n

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\n\nFor Teachers\n\n10th - 12th\n
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\nLearners explore the advantages/disadvantages of advertising and all it entails for the consumer. Public relations is examined in depth. In addition, media, slogans, promotion and elements of print and color are examined in detail.\n
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Lesson Planet Article
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\n\"Media\n\n
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\nCurated OER\n
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\nMedia Lessons Help Students to Better Understand Persuasive Language\n

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\n\nFor Teachers\n\n6th - 12th\n
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\nBeginning a media unit by taking a closer look at advertising, and persuasive techniques can keep students engaged.\n
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Lesson Plan
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\n\"Poster\n\n
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\nCurated OER\n
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\nPoster Design For Peace\n

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\n\nFor Teachers\n\n6th - 12th\n
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\nStudents examine the elements and principles of design. They design and create posters to promote world peace.\n
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Lesson Plan
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\n\"Promoting\n\n
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\nCurated OER\n
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\nPromoting Nebraska\n

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\n\nFor Teachers\n\n9th - 12th\n
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\nStudents engage in a lesson plan about the promotion of Nebraska as a state to visit and live in. They conduct research using the internet about the state and then work in teams to create a multimedia advertising campaign for the state...\n
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Lesson Plan
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\n\"Read\n\n
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\nReadWriteThink\n
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\nRead Write Think: Identifying and Understanding the Fallacies Used in Advertising\n

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\n\nFor Teachers\n\n9th - 10th\n\nStandards\n
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\nStudents examine the fallacies that surround them every day, deconstruct fallacious images and messages in advertisements, and demonstrate their understanding of the fallacies through multimedia presentations.\n
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Activity
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\n\"Lin\n\n
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\nLin and Don Donn\n
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\nLin and Don Donn: Propaganda Techniques: Advertising, Media, Politics &War\n

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\n\nFor Students\n\n9th - 10th\n
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\nDesigned by a teacher, this extensive site covers definition, examples, quizzes and lesson plans for teachers.\n
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Lesson Plan
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\n\"Media\n\n
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\nMedia Smarts\n
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\nMedia Smarts: Adversmarts: Introduction to Food Advertising Online\n

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\n\nFor Students\n\nK - 1st\n
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\nMedia Smarts provides digital and media literacy lessons for young scholars. In this lesson, young students will learn about online advertisements targeted to children. Young scholars will play on online game; they will create an...\n
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Lesson Plan
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\n\"Media\n\n
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\nMedia Smarts\n
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\nMedia Smarts: Looking at Food Advertising Lesson\n

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\n\nFor Students\n\nPre-K - 1st\n\nStandards\n
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\nMediaSmarts provides digital and media literacy lessons for students. In this lesson, young students will learn about the importance of spokescharacters for companies. Then students will create own jingles and spokescharacters for foods...\n
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Interactive
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\n\"Education\n\n
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\nEducation Development Center\n
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\nEducation Development Center, Inc.: Tv411: Reading the Fine Print\n

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\n\nFor Students\n\n6th - 8th\n
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\nAn interactive three-part lesson on how fine print is used in advertising. In part one students read three advertisements and determine which details from the ads are important and which are not. In part two students read six...\n
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Handout
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\n\"Whatis.com:\n\n
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\nTech Target\n
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\nWhatis.com: Infomercial\n

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\n\nFor Students\n\n9th - 10th\n\nStandards\n
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\nThis site has the definition of \"Infomercial,\" and includes explanations of the infomercial equivalent in print media and on the internet.\n
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Activity
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\n\"Media\n\n
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\nMedia Education Foundation: Deconstructing a Video Advertisement [Pdf]\n

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\n\nFor Students\n\n9th - 10th\n\nStandards\n
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\nHandout that leads students through an exploration of the visual and audio elements of a video advertisement as well as the effect these elements have on the intended audience and the community as a whole.\n
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Website
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\n\"Media\n\n
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\nMedia Plans\n

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\n\nFor Students\n\n9th - 10th\n
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\nThis site discusses why a media plan is important and what should be included in a media plan.\n
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Instructional Video
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\n\"Sophia:\n\n
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\nSophia Learning\n
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\nSophia: Brand Recognition\n

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\n\nFor Students\n\n9th - 10th\n
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\nArticle with discussion questions provides information about advertising to children. Students gain an understanding of the number of brands toddlers and pre-schoolers are able to recognize, even those who can't read.\n
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Lesson Plan
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\n\"Read\n\n
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\nReadWriteThink\n
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\nRead Write Think: Propaganda Techniques in Literature: Ads\n

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\n\nFor Teachers\n\n9th - 10th\n
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\nIn this online lesson, students are introduced to various propaganda techniques that have been used by the media and political candidates. Students explore the propaganda and the effect it has on contemporary society.\n
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\n\nGet Free Access\n\nSee Review\n
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