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Lesson Plan
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\n\"Made\n\n
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\nCurated OER\n
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\nMade You Look\n

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\n\nFor Teachers\n\n9th - 12th\n
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\nStudents spend some time in the world of marketing and advertising by analyzing and creating slogans and campaigns geared toward adolescents. Students work with a partner to create their design and share with the class\n
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Lesson Plan
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\n\"Deception\n\n
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\nCurated OER\n
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\nDeception and Advertising: When is it Misleading and when is it Puffery?\n

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\n\nFor Teachers\n\n8th\n
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\nEighth graders explore advertisements and deception in advertising.  In this marketing and advertising lesson, 8th graders write cause and effect paragraphs describing products, promises made, deceptions caused, and the immediate...\n
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Lesson Plan
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\n\"Population\n\n
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\nCurated OER\n
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\nPopulation Demographics\n

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\n\nFor Teachers\n\n7th - 12th\n
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\nStudents pretend they are entrepreneurs to help create a positive mentality.  In this entrepreneurship lesson students complete several activities to see how to market and advertise to a certain age group.\n
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Website
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\n\"Get\n\n
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\nUS Surgeon General\n
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\nGet the Facts on E-Cigarettes\n

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\n\nFor Students\n\n6th - 12th\n\nStandards\n
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\nImagine these flavors: chocolate, candy, menthol. What age group do you imagine is the target audience of an advertising campaign that features a product with these flavors? Find out the facts about vaping with a resource that provides...\n
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Lesson Plan
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\n\"Do\n\n
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\nCurated OER\n
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\nDo You Know What You're Really Getting In Your Pet Food?\n

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\n\nFor Teachers\n\n5th\n
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\nFifth graders examine advertising on wrappers and determine how it makes them feel about the product. They determine through a discussion the kinds of advertising/marketing techniques used to attract them to a product.\n
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Lesson Plan
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\n\"Political\n\n
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\nCurated OER\n
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\nPolitical Polling\n

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\n\nFor Teachers\n\n6th - 8th\n
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\nStudents examine the roll of polling in elections and assess information provided by polls. They define the term survey. Pupils conduct a poll, individually each student answers the questions, as a group, tally the results. Students...\n
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Lesson Plan
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\n\"You\n\n
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\nCurated OER\n
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\nYou Can't Sell This Thing\n

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\n\nFor Teachers\n\n6th - 12th\n
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\nStudents, in teams, design and create a logo/trademark, packaging box, and poster for advertising their new product/invention. They present their new product/invention, and information about the target audience, to the class.\n
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Lesson Plan
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\n\"Young\n\n
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\nCurated OER\n
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\nYoung Entrepreneur\n

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\n\nFor Teachers\n\n6th\n
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\nSixth graders learn about how easy it is to create a snack food and make people want to buy it.\n
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Website
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\n\"Duke\n\n
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\nDuke University\n
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\nDuke University: Emergence of Advertising in America: 1850 1920\n

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\n\nFor Students\n\n9th - 10th\n
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\nThis timeline includes selected events in business technology, media, marketing, and advertising for 1850-1920.\n
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\n\nGet Free Access\n\nSee Review\n
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Handout
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\n\"Glossary:\n\n
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\nOther\n
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\nGlossary: Marketing, Advertising, and Promotional Terms\n

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\n\nFor Students\n\n9th - 10th\n
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\nThorough glossary of marketing and advertising terms and associations (including legal and business) for all media: print, television, radio, display, and Internet. Includes concept, production, process, and philosophy terms as well.\n
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\n\nGet Free Access\n\nSee Review\n
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