Political Campaign Teacher Resources
Find Political Campaign lesson plans and worksheets
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Lesson Planet Curated
Presidential Campaign Commercials 1952-2016
What better way to develop an awareness of the power of presidential campaigns ads than by analyzing them? The resources in this collection ask class members to develop criteria for evaluating effective ads, and to examine the claims,...
Lesson Planet Curated
Crash Course: U.S. Government and Politics
Help high schoolers become more informed citizens with a crash course in United States Government and Politics. Narrated by Craig Benzine, the 50-video course is based on the 2014 AP U.S. Government and Politics curriculum. Viewers learn...
Lesson Planet Curated
Designed for social studies classes, this collection of lessons examine both the history and the current state of US government institutions, policies, and economic programs.
Lesson Planet Curated
A President's Vision: Ronald Reagan
The programs of Ronald Reagan, the 40th President of the United States, are the focus of seven worksheets that teach young historians how to analyze primary source documents—including a poster, excerpts from speeches, and political...
Political Campaign Ads
During a political campaign, you can hardly turn around without encountering an endorsement or attack on a candidate. High schoolers examine the ways that negative advertisement, positive advertisements, and everything in between can...
Political Campaigns: Crash Course Government and Politics #39
In 2012, each presidential candidate spent a whopping $1 billion! Learners investigate how people create campaigns and run for office. They watch a short video, the 39th of a 50-part US government and politics series, to analyze what...
Money and the Election Process: Ch 7
Where does the money for political campaigns come from? Guide your class with 10 multiple choice questions on money and the election process. There are 5 true/false and 5 multiple choice questions for them to answer. Use as a quiz or for...
Roy Rosenzweig Center for History and New Media
Analyzing Political Campaign Commercials
Imagine a lesson that models for learners how to separate facts from opinions. How to detect bias. How to evaluate a source of information. How to identify propaganda. Although designed for middle schoolers, the activities in this packet...
Watching the Elections
Students analyze the media products and advertising techniques used in political campaigns. In this elections activity, students view political debates and then work in groups to find examples of types of advertising techniques used in...
Win the White House
What does it take to win the White House? A video game allows young political operatives to try their hand at winning 1600 Pennsylvania Avenue by deciding on key issues, where and how to spend campaign dollars, and the role of polling...
National Council for the Social Studies
Analyzing a Product or Political Advertisement
How do advertisements evoke specific thoughts and feelings? Class members find out through the exploration of the Internet, videos, television, magazines, radio, and posters. Learners investigate commercial advertisements, political...
North Carolina Civic Education Consortium
Who the People? Representative Democracy in North Carolina and Congress
Our elected officials are supposed to represent us, but what does it mean when they aren't like us? Budding citizens explore the demographic makeup of the US Congress, the role of money in political elections, and the Citizens United...
Whether it's an election year or not, a unit on voting patterns and political campaigns will awaken the civic pride in your high school citizens. Divided into six parts, the curriculum covers various facets of an election, including...
Deconstructing Campaign Messages and Perceptions
Target audience, covert message, explicit and implicit appeals. As part of an investigation of rhetorical devices used in campaign ads, class members examine and deconstruct the appeals in logos from the 2008 election. They then use the...
Do Politics Make Us Irrational?
Teaching scholars about the concept of partisan-based cognitive dissonance is essential now more than ever. A short video explains how partisanship works and often causes irrational responses.
Federal Political Campaign Pamphlet
Learners organize and create a six-panel federal political campaign pamphlet. They research the main Canadian federal political parties, analyze the platforms, and organize the information for their pamphlet.
Political Persuasion: It’s All About Image
Political candidates work hard at creating an image they believe will appeal to voters. High schoolers collect 10 photos and other images of a candidate and analyze them to determine what techniques create a positive or negative impression.
May The Best Character Win
Students examine the financial committment to running a campaign. They discuss the difference between electroal and popular votes. They realize how involved a political campaign is!
Case Study of a Campaign
Students read a case study of one campaign to discover how political campaigns addresses the needs of the voters. In groups, they answer questions related to the case and discuss how the commercials affect society as a whole. They use...
Introduce your class members to propaganda techniques writers and advertisers use to influence their opinions. Each appeal is defined and illustrated with examples from current ads and political campaigns. Additional examples are...
Comparing Canadian and U.S. Political Systems and Political Campaigns
Students interpret historical evidence presented in primary and secondary resources. For this political systems lesson, students conduct research to compare and contrast the forms of government in the United States and...
Election 2005: Campaign Issues
Students take a closer look at the election of 2005. In this British politics lesson, students listen to a lecture about the 2005 campaign and active citizenship. Students then create collages and news boards about the election. Older...
Stand and Deliver
Students take a closer look at the presidential election of 2004. In this American politics instructional activity, students visit selected websites to learn about the 2004 campaign and active citizenship. Students then create...
School Improvement in Maryland
Evaluating Political Advertisements
How do interest groups try to influence elections? As part of their study of the election process, groups view 30-second advertisements produced by advocacy groups and use the provided worksheet to evaluate these ads. They then craft...
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