Promotion, Marketing, and Advertising Teacher Resources
Find Promotion, Marketing, and Advertising educational lesson plans and worksheets
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Would you really buy that? Persuasive techniques in advertising
Discover what persuasive techniques are commonly used in advertisements to convince consumers to buy their products. After discussing and analyzing the ads as a class, small groups label their own print advertisement with post-it notes....
7th - 12th CCSS: Designed
Understanding the Basics of Advertising
Commercial breaks are a time to get up, stretch, and get a snack—but not so fast! Those advertisements are full of rhetorical devices, persuasive arguments, and media messages. Instead of fast-forwarding through the commercials this...
9th - 12th CCSS: Adaptable
You've Gotta Have a Gimmick!: A Lesson in Junk Food Advertising
Students examine marketing techniques used in television and magazine snack food ads. They analyze and discuss Internet kids clubs, complete various handouts that examine ads for food, and create a commercial for a food product.
5th - 7th
Savers & Borrowers: Financial Markets in the United States
Investigate the current financial market and have your class explore savings, borrowing, financial markets, mutual funds, and the stock market. This four-part lesson is designed to help students become knowledgeable and informed consumers.
10th - 12th