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Lesson Plan
Media Smarts

The Newspaper Front Page

For Teachers 7th - 10th
Hot off the presses! A perfect instructional activity idea for a journalism class or even a language arts class looking to incorporate some informational texts. Young writers analyze the front pages of various newspapers to determine the...
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Lesson Plan
Curated OER

Radio News

For Teachers 7th - 10th
Part of a larger unit from the Media Awareness Network on media literacy, this particular lesson plan focuses on the medium of news radio. Small groups participate in discussions on their radio listening habits as well as the...
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Lesson Plan
Curated OER

Newspaper Unit: Reading Lesson Plan

For Teachers 10th - Higher Ed
Work on identifying the different parts of a newspaper with your English learners. After reviewing newspaper terminology, pupils pair up and complete a scavenger hunt, looking for specific things in the newspaper and recording their...
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Organizer
Learning Station

Audience Appeal

For Students 5th - 6th
In this writing worksheet, students learn that authors create books aimed at a particular audience of a certain age and interest. Learners read the names of 10 kinds of books and write the name of someone they think would enjoy it, and why.
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Lesson Plan
Curated OER

Ad Targeting and Techniques

For Teachers 4th - 5th
Students explore advertising techniques. For this advertising lesson, students discuss what a target audience is. They brainstorm what products might be targeted toward them and other target audiences such as their parents. Students also...
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Lesson Plan
Curated OER

PETA Pressure

For Teachers 9th - 12th
Students examine what a "target audience" is and evaluate the PETA website for tactics that exploit the characteristics of their target audience. They read and discuss a handout, analyze the PETA website in small groups, and participate...
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Lesson Plan
Curated OER

Writing: Advertisements

For Teachers 3rd - 6th
Pupils explore these web pages to explore how to write good advertisements.
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Lesson Plan
Curated OER

Census 2000: Future focus

For Teachers 9th - 10th
Students recognize the importance of the census. They identify specific concerns of different population groups. They design an advertisement for Census 2000.
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Lesson Plan
Curated OER

Beneath the News: Who's Doing What to Whom, and Who Cares?

For Teachers 10th - 12th
Students investigate the differences between various forms of media (print, radio, TV, Internet). They determine the target audience for each and compare exposure around the world. They write a short story and share it with the class.
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Lesson Plan
Curated OER

Writing: Advertisements

For Teachers 3rd - 6th
Young scholars explore these web pages to explore how to write good advertisements.