Curated OER
Persuasive Techniques in Advertising and Make Your Own Advertisement
Are you looking for a collaborative and fun way to teach persuasion? This could be a great resource for you! After reviewing advertising techniques and searching for examples of propaganda, have your class create and present their own...
Curated OER
What's My Point: Persuasive Writing
Why do readers need to know an author’s purpose? How do you figure out what that purpose is? Guide your pupils through a series of activities that show them how to identify various techniques and structures used in persuasive writing....
Curated OER
Persuasive Speech Assignment
Practice using concrete evidence from various sources to back up an argument. The lesson emphasizes the use of support in a persuasive speech, as well as the importance of appealing to an audience's logic and emotions. You could modify...
Curated OER
Pictures and Slogans Persuade an Audience
Students discover relationships between advertisement and persuasive techniques. In this literacy and consumer education lesson, students select magazine or newspaper advertisements that use symbols, pictures, and slogans to persuade...
Virginia Department of Education
Analyzing and Planning Persuasive Writing
Young writers work backward to analyze persuasive techniques. As a class, work through the provided persuasive letter: a plea to an imaginary city council to lift a city-wide ban on fast food restaurants and discount stores. Start by...
Curated OER
Techniques of Persuasive Presentations - Ebony, the Elephant Calf
Middle schoolers watch a video to discover subtle forms of persuasion. In this persuasive techniques lesson, students watch a video about elephants as they determine which elements of persuasion were used. They discuss the language of...
Curated OER
Sounds of the Season
During Christmas time, use common carols and Tchaikovsky's Nutcracker music as the basis for writing advertisements. Learners can work in teams or individually as they listen to songs via the links provided. A "Christmas Music Comparison...
Curated OER
Rave Reviews
A fun lesson that utilizes toys and persuasion! After reading the article, which was written in 2005, pull some advertisements for toys currently being sold. These will be more relevant to your middle and high schoolers. What toy is a...
Curated OER
Examining Persuasive Literature
Examine persuasive literature and writing. In this persuasive literature lesson plan, pupils work through a variety of activities over the course of three weeks (each week is planned by day). The unit's purpose is to examine examples of...
Curated OER
Media Lessons Help Students to Better Understand Persuasive Language
Beginning a media unit by taking a closer look at advertising, and persuasive techniques can keep students engaged.
Curated OER
Showdown in the New Wild West
What is the root of the conflict between ranchers and environmentalists? Middle schoolers write their impressions of what an environmentalist is and does. They read the New York Times article "In New Wild West, It's Cowboys vs. Radical...
Alabama Learning Exchange
Emotional Appeals in Persuasive Writing
Appealing to the emotions of a consumer or viewer is persuasion at its best. Introduce your writers to five different type of appeals: loaded language, basic needs, bandwagon, testimonial, and snob appeal. Effective examples are...
Curated OER
Writing the Essay
Relate the structure of the essay to the structure of a building. The class compares an essay to a building, with the writer being the architect, the introduction being the foundation, and so on. They use the visual representation of a...
Curated OER
How To Be Persuasive in an Entertainment Review
Students write persuasively through description and word choice while reviewing a topic of interest to them.
Curated OER
Persuasive Tactics in Media
Young scholars present a skit to the class and explain what persuasion tactic they used. In this persuasive tactics lesson, students discuss methods of persuasion used in various advertisements. The teacher leads and gives examples of...
Curated OER
Telling Our Stories of Giving - Writing to Persuade
After identifying the parts of a persuasive piece of writing, young writers explore different prewriting activities for the persuasive essay. They have the option to write a news article, personal narrative, or persuasive essay to...
Curated OER
Using Details from Text to Identify Author's Purpose
Explore writing techniques by analyzing newspapers and magazines with middle schoolers. They will collaborate in small groups to read local news stories and identify the main ideas and author's intent. They also utilize an information...
Curated OER
Teaching Debate to ESL Students
Language learners use the debate format to practice formulating, expressing, and defending their ideas. Working in teams, class members develop resolutions, use opinion indicators to express their opinions and reasons, and prepare...
Madison Public Schools
Journalism
Whether you are teaching a newspaper unit in language arts, covering the First Amendment and censorship in social studies, or focusing on writing ethics in journalism, a unit based on the foundations of journalism would be an excellent...
Curated OER
Trap Door Reading: Persuasive Text
Middle schoolers create T-charts to analyze persuasive text. In this persuasive text lesson students make predictions based upon titles and learn how to make arguments based on facts.
Curated OER
Don't Let the Earth Down
Although recycling is definitely beneficial, reducing our waste and conserving our natural resources should really be the focus of environmentalists. Encourage the future generation to create a public service announcement about a...
Curated OER
It's a Matter of Opinion
Dissect the parts of an advertisement with your class. Middle schoolers discuss advertisements and locate the hook in them. Then, they create an advertisement for a business, in which they include the name of the business, an...
Curated OER
Writing to Persuade
Learners discover effective writing techniques to create persuasive essays. In this writing lesson plan, students investigate ways to express facts and points of view through persuasive essays. Finally, the learners write their own...
Curated OER
Product Persuasion
Learners examine various products and analyze the marketing strategies used to entice consumers. They bring in a product they like to use, and using persuasive writing, they write their own advertisements for their products.