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Lesson Plan
Curated OER

The Marketing Mix in Travel and Tourism 1

For Teachers Higher Ed
Pupils complete this first lesson in a series about how marketing mix is applied to a travel and tourism facility in special interest tourism. They work on a case study of the Anantara Resort and Spa Elephant Camp, in northern Thailand....
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Lesson Plan
Curated OER

Recent Developments in Travel and Tourism

For Teachers 12th - Higher Ed
Students examine some of the recent developments in the travel and tourism industry. They research a specific area of the travel and tourism industry on the Internet. Each group presents their findings with the whole group.
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Lesson Plan
Curated OER

Historical Development of Travel and Tourism

For Teachers Higher Ed
Students examine the historical development of the travel and tourism industry as they prepare for Edexcel BTEC National qualification in the United Kingdom. They view a PowerPoint presentation, research the industries development and...
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Lesson Plan
Curated OER

The Marketing Mix in Travel and Tourism 2

For Teachers Higher Ed
Students examine the marketing mix involved in special interest tourism. They develop a deep understanding of marketing mix by completing a case study of the Anantara Resort and Spa Elephant Camp, in northern Thailand.
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Lesson Plan
Curated OER

Provision of Customer Service and its Benefits

For Teachers Higher Ed
Students examine the importance of customer service in the travel and tourism industry. They determine the role of staff in providing service and when there are problems with services provided by completing case studies.
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Lesson Plan
Curated OER

Administrative Systems in the Travel and Tourism Industry

For Teachers Higher Ed
Students examine the administrative systems in place in the travel and tourism industry in the United Kingdom. They investigate what happens when administration goes wrong and how to correct the error.
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Lesson Plan
Curated OER

Practical Marketing Skills in Travel and Tourism 1

For Teachers Higher Ed
Students investigate how to plan for market research and identify the main sources of information for the travel and tourism industry. They research and discuss the advantages and disadvantages of written questionnaires to gain market...
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Lesson Plan
Curated OER

Financial Systems within the Travel and Tourism Industry

For Teachers Higher Ed
Students examine the financial systems that are in place in the travel and tourism industry in the United Kingdom. They look at how the expansion of the European Union affects the financial systems in the travel industry.
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Lesson Plan
Curated OER

Factors Affecting the Travel and Tourism Industry 1

For Teachers Higher Ed
Students investigate factors that are related to the travel and tourism industry in preparation for the Edexcel BTEC National qualification. They examine real world example of the industry.
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Lesson Plan
Curated OER

Practical Marketing Skills in Travel and Tourism 2

For Teachers Higher Ed
Student review and identify the main marketing and promotional methods in the travel and tourism industry. They examine advertising, press releases, brochures, leaflets and other techniques. They complete an activity sheet while...
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Lesson Plan
Curated OER

Factors Contributing to Effective Workplaces in Travel and Tourism

For Teachers Higher Ed
Students investigate the hallmarks of effective organizations in the travel and tourism industry. They locate examples of high performing organizations in this industry.
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Lesson Plan
Curated OER

Roles and Responsibilities of Organisations

For Teachers Higher Ed
Students determine the roles and responsibilities in the United Kingdom's travel and tourism industry. They research the main firms in the tourism industry.
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Lesson Plan
Curated OER

Reference and Research Skills

For Teachers Higher Ed
Pupils investigate reference sources that include knowledge of travel and tourism destinations. They examine specific travel information for UK and wider European travel.
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Lesson Plan
Curated OER

Major Transport Routes 1

For Teachers Higher Ed
Students study the major transport routes used in global travel and tourism in this the first of two lessons. They look at the history and evolution of transport routes and how they affect the travel industry focusing in the United Kingdom.
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Lesson Plan
Curated OER

Products and Services for Consumers and Industry

For Teachers Higher Ed
Students study the products and services that the United Kingdom's travel and tourism industry has to offer. They look at how a location is marketed in the public and private sector, and apply it to a practical exercise in marketing a...
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Lesson Plan
Curated OER

Hospitality Habits

For Teachers 11th - Higher Ed
Students identify the six most important hospitality habits and use them in their own jobs and communities. In this hospitality lesson, students identify the top hospitality habits and create a map of their town to use the habits in the...

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