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The Marketing Mix in Travel and Tourism 1
Pupils complete this first lesson in a series about how marketing mix is applied to a travel and tourism facility in special interest tourism. They work on a case study of the Anantara Resort and Spa Elephant Camp, in northern Thailand....
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Recent Developments in Travel and Tourism
Students examine some of the recent developments in the travel and tourism industry. They research a specific area of the travel and tourism industry on the Internet. Each group presents their findings with the whole group.
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Historical Development of Travel and Tourism
Students examine the historical development of the travel and tourism industry as they prepare for Edexcel BTEC National qualification in the United Kingdom. They view a PowerPoint presentation, research the industries development and...
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The Marketing Mix in Travel and Tourism 2
Students examine the marketing mix involved in special interest tourism. They develop a deep understanding of marketing mix by completing a case study of the Anantara Resort and Spa Elephant Camp, in northern Thailand.
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Provision of Customer Service and its Benefits
Students examine the importance of customer service in the travel and tourism industry. They determine the role of staff in providing service and when there are problems with services provided by completing case studies.
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Administrative Systems in the Travel and Tourism Industry
Students examine the administrative systems in place in the travel and tourism industry in the United Kingdom. They investigate what happens when administration goes wrong and how to correct the error.
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Practical Marketing Skills in Travel and Tourism 1
Students investigate how to plan for market research and identify the main sources of information for the travel and tourism industry. They research and discuss the advantages and disadvantages of written questionnaires to gain market...
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Financial Systems within the Travel and Tourism Industry
Students examine the financial systems that are in place in the travel and tourism industry in the United Kingdom. They look at how the expansion of the European Union affects the financial systems in the travel industry.
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Factors Affecting the Travel and Tourism Industry 1
Students investigate factors that are related to the travel and tourism industry in preparation for the Edexcel BTEC National qualification. They examine real world example of the industry.
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Practical Marketing Skills in Travel and Tourism 2
Student review and identify the main marketing and promotional methods in the travel and tourism industry. They examine advertising, press releases, brochures, leaflets and other techniques. They complete an activity sheet while...
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Factors Contributing to Effective Workplaces in Travel and Tourism
Students investigate the hallmarks of effective organizations in the travel and tourism industry. They locate examples of high performing organizations in this industry.
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Roles and Responsibilities of Organisations
Students determine the roles and responsibilities in the United Kingdom's travel and tourism industry. They research the main firms in the tourism industry.
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Reference and Research Skills
Pupils investigate reference sources that include knowledge of travel and tourism destinations. They examine specific travel information for UK and wider European travel.
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Major Transport Routes 1
Students study the major transport routes used in global travel and tourism in this the first of two lessons. They look at the history and evolution of transport routes and how they affect the travel industry focusing in the United Kingdom.
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Products and Services for Consumers and Industry
Students study the products and services that the United Kingdom's travel and tourism industry has to offer. They look at how a location is marketed in the public and private sector, and apply it to a practical exercise in marketing a...
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Hospitality Habits
Students identify the six most important hospitality habits and use them in their own jobs and communities. In this hospitality lesson, students identify the top hospitality habits and create a map of their town to use the habits in the...
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